Paid Social Media Buyer – Meta Lead Gen & Creative Strategy
NEW ERA Digital Marketing
Paid Social Media Buyer – Meta Lead Gen & Creative Strategy
NEW ERA Digital Marketing
Exclusive lead generation for residential painters
Remote · Contractor · Long-term opportunity
NEW ERA Digital Marketing helps painting contractors across the U.S. and Canada grow through paid advertising.
We do not work with every industry.
We work with painting companies.
That means our campaigns need to do more than generate cheap leads.
They need to generate real homeowner interest, booked estimates, and results our clients can feel in their business.
That is why we are hiring a Paid Social Media Buyer — Meta Lead Gen & Creative Strategy.
This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team.
This is not just a “boost posts and check CPL” role.
You need to understand campaign setup, lead forms, creative testing, optimization, reporting, and what happens after a lead comes in.
Help NEW ERA deliver better campaign results for painting contractors.
That means:
Leads are being generated.
Lead quality is being watched.
Campaigns are being reviewed consistently.
Creative angles are being tested.
Client feedback is being used.
Changes are being documented.
Updates are clear.
Issues are escalated before they become bigger problems.
Your job is to help make the paid ads side of the business cleaner, sharper, and more reliable.
You will help with:
Creating, launching, and managing Meta ad campaigns
Setting up Facebook lead forms
Reviewing campaign performance
Optimizing ads based on data, lead quality, and client feedback
Testing new ad creatives, hooks, angles, and copy
Reviewing CTR, link CTR, CPM, CPL, booked appointments, and lead quality
Helping identify why campaigns are underperforming
Documenting campaign changes and test results
Sending or preparing weekly/biweekly Loom updates
Communicating campaign issues, ideas, and next actions clearly
Working with the creative team to request or improve ad assets
Helping maintain campaign logs, reports, and optimization notes
The internal role package for this position already includes campaign setup, lead-form QA, routing/tracking checks, launch QA, optimization cadence, lead-quality troubleshooting, creative angle iteration, AI-assisted creative workflow, campaign logs, Loom updates, and escalation expectations.
Good media buying at NEW ERA is not just low CPL.
A campaign with cheap leads but poor booked appointments is not a win.
A campaign with higher CPL but better estimate quality may be more valuable.
You need to think beyond surface-level metrics.
We care about:
ROAS
CPA
Cost per booked estimate
ABR %
CPL
Lead quality
No-shows
Spam or bad-fit leads
Client feedback
Creative fatigue
Downstream business results where available
Your job is to help us understand what is actually happening, not just what the ad dashboard says.
You understand our clients, offer, campaign structure, SOPs, and quality standards.
You can review accounts, identify obvious issues, help with campaign QA, and document what you’re seeing.
You complete supervised campaign setup or optimization work.
You send a practice Loom or written update for review.
You can help manage 2–4 accounts with review.
You understand our optimization cadence.
You can identify lead-quality issues, recommend form/copy/creative changes, and document your work clearly.
You are no longer waiting to be told every small next step.
If you are performing well, you can help manage 4–6 accounts more independently.
You are reviewing campaigns consistently, documenting changes, communicating clearly, and escalating issues when needed.
The manager can trust you with routine campaign work.
Your ramp model matches the People Ops plan: Month 1 is supervised setup and QA, Month 2 is 2–4 accounts with review, and Month 3 is 4–6 accounts independently if the hire is mid-level.
You should be comfortable reviewing campaigns on a schedule.
Our general cadence:
Testing accounts: review every 2–4 days
Stable/optimized accounts: review every 3–5 days
Urgent lead quality, tracking, or routing issues: escalate immediately
This does not mean changing campaigns randomly.
It means reviewing the right data, making smart decisions, and documenting what changed.
You do not need to be an expert in every tool, but you should be comfortable learning and working inside tools like:
Meta Ads Manager
Meta Business Suite
Facebook Lead Forms
ClickUp
Google Sheets
Loom
Canva
CapCut or basic editing tools
GoHighLevel or other client CRMs
Zapier or lead routing tools
ChatGPT / Claude for creative research, hooks, ideas, and draft support
Our existing Media Buyer SOP also references Ads Manager review, performance tracking, A/B tests, client feedback, weekly/biweekly updates, and end-of-day feedback as part of the working rhythm.
You are a strong fit if:
You have experience running Meta/Facebook lead-generation campaigns.
You understand Facebook lead forms and how form quality affects lead quality.
You can explain what you check when a campaign is underperforming.
You know that low CPL is not always the final answer.
You can think through booked appointments, lead quality, client feedback, and creative fatigue.
You can create or suggest new concepts, hooks, angles, offers, and ad copy ideas.
You can work with creative assets and give useful feedback.
You can document changes clearly.
You can send clear Loom or written updates.
You are organized and consistent.
You can take feedback without ego.
You want long-term work with a focused agency.
This is probably not the right role if:
You only care about getting the cheapest CPL.
You cannot explain how you launch or QA a campaign.
You do not understand lead quality.
You ignore client feedback.
You make campaign changes without documenting them.
You need constant hand-holding.
You are only looking for a basic VA/admin role.
You do not like reporting, documentation, or accountability.
You cannot communicate clearly in writing or Loom.
You say you are a “media buyer” but cannot explain the last campaign you actually managed.
Bonus points if you have experience with:
Painting contractors
Home improvement businesses
Local service businesses
Appointment-based lead generation
Facebook lead forms
GoHighLevel / CRM workflows
Zapier / lead routing
Client Loom updates
Static/photo ad creatives
Short-form ad creative strategy
AI-assisted creative research
Agentic OS/assisted systems
Long-term remote contractor opportunity
Work inside a niche-focused agency
Clear SOPs, training, and expectations
Consistent feedback
Opportunity to grow into more account ownership over time
A team that cares about results, not just activity
Exposure to campaign strategy, creative strategy, reporting, and client delivery
We are not looking for someone to “just run ads.”
We are looking for someone who wants to become a reliable part of our media buying and client delivery system.
Application Review
Culture Survey Index Survey
Tool / Experience Screen
Media Buying Work Sample
Technical Media Buying Interview
Practical Campaign Scenario
Final Founder Interview
Reference Check
Offer
We use work samples because we care about how you think.
Polished resumes are not enough.
At the top of your application, write:
PAINT
Then include:
Your Meta/Facebook ads experience.
Examples of campaigns you have managed, if available.
Industries or niches you have worked with.
Monthly ad spend or number of accounts managed.
Your experience with lead forms, routing, tracking, or CRMs.
How you diagnose low-quality leads.
How you come up with creative angles or ad tests.
Tools you have used.
Your expected monthly compensation in USD.
Your availability and time zone.
Generic applications will not pass.
If you have campaign examples, screenshots, Looms, reports, or case studies, include them.
Remote contractor role to start.
Compensation depends on experience, country, availability, communication ability, Meta ads experience, creative strategy ability, and how independently you can manage campaign work.
We are open to training the right person, but this is not a pure beginner role.
If you already have strong Meta lead-gen experience, there is room to grow into more account ownership.
If you are the right person for this role, show us how you think.
Do not just say you know Facebook ads.
Show us what you have managed.
Show us how you diagnose problems.
Show us how you improve results.
Show us that you understand media buying is about more than cheap leads.
Exclusive lead generation for residential painters
NEW ERA Digital Marketing provides exclusive lead generation for residential painting contractors in the US and Canada. It starts with market research, then builds managed paid advertising (including Facebook Ads) and custom lead capture pages and sales funnels that qualify inquiries, delivering leads exclusively to the contractor's CRM with instant notifications; clients handle estimates and closing. They build the marketing and automation infrastructure, operate on month-to-month plans, and offer a performance guarantee of 25 qualified estimate appointments within 30 days. The key differentiator is market exclusivity—locking a single painter per service area to prevent lead sharing or resales—along with a clear focus on generating qualified appointments rather than closing deals.
Explore more opportunities at NEW ERA Digital Marketing