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Bertelsmann

Global media, services, and education conglomerate

Marketing and Communications Manager - Salamandra, Salamandra Graphic, Editorial Division

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • Training in Marketing, Communication, Advertising, Journalism, Business Administration, or a related discipline.
  • At least 5 years of prior experience in similar positions.
  • Prior experience planning and executing digital marketing campaigns.
  • Knowledge of analytics tools, customer relationship management systems, and digital advertising platforms.
  • Ability to manage projects simultaneously and coordinate multiple stakeholders.
  • Excellent written and verbal communication skills.

Responsibilities

  • Lead the marketing and communications strategy for different publishing imprints, promoting both new releases and the backlist.
  • Design and execute launch, relaunch, and promotional campaigns for titles and authors, combining communications, advertising, and digital marketing activities.
  • Analyze sales results, campaign performance, and market trends to identify growth opportunities and maximize the impact of publications.
  • Manage budgets and coordinate cross-functional projects with editorial, commercial, and digital teams.
  • Drive the digital strategy for the imprints, including paid campaigns, customer relationship management, and the development of reader communities.

Desired Qualifications

  • Prior experience in the publishing, cultural, or content sectors.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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