Salesforce Marketing Cloud Next and Data Developer

About the job you're considering

Capgemini works with some of the world’s largest brands on some of the most interesting and complex transformation programmes in modern IT. The Salesforce Delivery Unit is one of the fastest growing areas within Capgemini UK and focuses on helping clients realise business value through Salesforce, AI, customer data, digital engagement and marketing transformation.
You’ll be working across a wide spectrum of industry sectors, from Consumer Products, Automotive and Retail through to Financial Services, Telecommunications and Public Sector. You’ll work alongside solution architects, technical architects, developers, data engineers, testers, marketing specialists and business stakeholders to deliver innovative customer engagement solutions using Salesforce Marketing Cloud Next and Salesforce Data 360.
You’ll experience significant variety in this role. One day you could be building a Data 360 identity resolution process, the next configuring Marketing Cloud Next journeys, troubleshooting integrations with enterprise platforms, or supporting the deployment of AI-enabled customer engagement solutions. You’ll work as part of multidisciplinary delivery teams while developing deep expertise across Salesforce, customer data, marketing technology and AI.

Your role

Working closely with architects, senior developers and clients, you’ll analyse requirements and user stories before configuring, developing and testing solutions using Salesforce Marketing Cloud Next and Salesforce Data 360.
You’ll play a key role in turning approved solution designs into secure, scalable and maintainable implementations. You’ll work across customer data, segmentation, journeys, integrations, activation, reporting and automation capabilities, helping clients create connected customer experiences powered by trusted customer data.
You’ll contribute throughout the delivery lifecycle, from discovery and solution design support through build, testing, deployment, release management and ongoing optimisation. Whatever the project, you’ll indulge your passion for Salesforce, customer data and marketing technology while developing your technical capabilities and building strong relationships with clients and delivery teams. Qualities like these will help you become a trusted member of our Salesforce delivery practice and a key contributor to successful client outcomes.

What you’ll do 
You will configure and develop Salesforce Marketing Cloud Next and Salesforce Data 360 solutions in line with approved architecture, delivery standards and user stories.
You’ll create and maintain Data Lake Objects, Data Model Objects, data streams, mappings, transformation logic and customer data models.
•    You’ll support the implementation and testing of identity resolution rulesets, unified customer profiles, calculated insights, segments and activation targets.
•    You’ll build and maintain Marketing Cloud Next audiences, campaigns, flows, event triggers, personalisation rules and reusable orchestration components.
•    You’ll configure customer engagement journeys that leverage trusted customer data to deliver relevant and personalised customer experiences.
•    You’ll develop integrations using Salesforce APIs, Data Cloud connectors, Salesforce Flow, middleware platforms and event-driven integration patterns.
•    You’ll support the migration and transformation of legacy marketing automation capabilities into Marketing Cloud Next and Data 360.
•    You’ll assist in the migration of automations, journeys, subscriber data, campaign logic, content and preference structures from legacy marketing platforms.
•    You’ll implement consent management, preference management, suppression, retention and communication governance requirements in accordance with agreed solution designs.
•    You’ll create and maintain SQL queries, transformation logic, API payloads, technical documentation, mapping specifications and deployment documentation.
•    You’ll work closely with architects and senior developers to ensure solutions align with approved designs, security requirements and technical standards.
•    You’ll support release planning, deployment activities, environment management and post-release validation activities.
•    You’ll follow source control, deployment, continuous integration and release management processes to ensure high-quality solution delivery.
•    You’ll collaborate with security, governance and architecture teams to ensure solutions follow secure-by-design principles and enterprise standards.
•    You’ll identify technical risks, dependencies and implementation challenges, escalating issues appropriately when architectural guidance is required.
•    You’ll support the creation of technical documentation, support documentation and operational handover materials.
•    You’ll develop your expertise across Salesforce Data 360, Marketing Cloud Next, Agentforce and Salesforce AI capabilities while supporting enterprise-scale transformation programmes.

Your skills and experience

You’ll have practical experience configuring or developing Salesforce Data 360, Salesforce Data Cloud, Marketing Cloud Next, Marketing Cloud Growth, Marketing Cloud Advanced or comparable customer data and marketing automation platforms.
•    You’ll have at least 3+ years in understanding of customer data concepts including data ingestion, data streams, Data Lake Objects, Data Model Objects, identity resolution, unified profiles, segmentation and activation.
•    You’ll have at least 3+ years of experience building Salesforce solutions using declarative tools such as Salesforce Flow, configuration, validation rules, permissions and data management features.
•    You’ll understand customer engagement and marketing automation concepts including audiences, campaigns, journeys, event triggers, personalisation, consent and preference management.
•    You’ll have experience writing and troubleshooting SQL queries and working with structured data formats such as CSV, JSON and XML.
•    You’ll have experience integrating systems using REST APIs, SOAP APIs, file-based interfaces, middleware solutions, connectors or event-driven approaches.
•    You’ll understand software development lifecycle practices including requirements gathering, user stories, source control, testing, deployment and defect management.
•    You’ll have experience using source control tools and working within structured release management and deployment processes.
•    You’ll understand the importance of secure development practices, data privacy, customer consent, governance and responsible customer communications.
•    You’ll be a strong team player who actively supports colleagues, shares knowledge and contributes positively to delivery outcomes.
•    Salesforce certifications such as Salesforce Data 360, Marketing Cloud, Marketing Cloud Next, Platform App Builder, Platform Developer or Agentforce would be advantageous.
•    Experience with Salesforce Marketing Cloud Engagement capabilities including Journey Builder, Automation Studio, Email Studio, Content Builder, AMPscript, SSJS and subscriber management would be advantageous.
•    Experience with Apex, Lightning Web Components, Salesforce CLI, Git, DevOps tooling, automated testing frameworks or CI/CD pipelines would be beneficial.
•    Experience with MuleSoft or other integration platforms and enterprise data platforms such as Snowflake, Databricks, Azure Data Lake, AWS or Google Cloud would be advantageous.
•    Understanding of batch ingestion, streaming ingestion, data federation, zero-copy, data sharing and near real-time activation patterns would be beneficial.
•    Awareness of email deliverability, domain authentication, IP warming, communication governance and customer preference management would be advantageous.
•    Exposure to Agentforce, Salesforce AI, prompt-enabled workflows, Tableau, Marketing Intelligence, personalisation capabilities or analytics platforms would be beneficial.
•    Experience supporting B2B or B2C customer engagement solutions across sales, service, marketing, commerce, loyalty or customer service channels would be advantageous.
•    Experience working within consulting, enterprise transformation, agile delivery or multi-vendor environments would be beneficial.

Your security clearance

To be successfully appointed to this role, it is a requirement to obtain Security Check (SC) clearance.
To obtain SC clearance, the successful applicant must have resided continuously within the United Kingdom for the last 5 years, along with other criteria and requirements.
Throughout the recruitment process, you will be asked questions about your security clearance eligibility such as, but not limited to, country of residence and nationality.
Some posts are restricted to sole UK Nationals for security reasons; therefore, you may be asked about your citizenship in the application process.

We are a Disability Confident Employer

Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Government’s Disability Confident scheme.As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who:

• Declare they have a disability, and 
• Meet the minimum essential criteria for the role.

Please opt in during the application process.

Why you should consider Capgemini

Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. When you join Capgemini, you’ll join a thriving company and become part of a collective of free-thinkers, entrepreneurs and industry experts. We find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses, and it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you’ll build the skills you want. You’ll use your skills to help our clients leverage technology to innovate and grow their business. So, it might not always be easy, but making the world a better place rarely is.

Make it real – what does it mean for you

Flexibility to work your way
You will be encouraged to have a positive work-life balance. Our hybrid-first way of working means we embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Your wellbeing
You’d be joining an accredited Great Place to work for Wellbeing in 2024. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas, and we have invested in wellbeing apps such as Thrive and Peppy.

About Capgemini

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organisations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.

Make it real | www.capgemini.com