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Red Bull

Manufactures and markets energy drinks

Student Marketeer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeMt Pleasant, MI, USA$16 /hrIn-person

About the Job

Requirements

  • The candidate must be at least 18 years of age.
  • The candidate must have a valid United States driver's license.
  • The candidate must be enrolled at a university or college.
  • The candidate must be fluent in English; additional languages are an advantage.
  • The candidate must be able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
  • The candidate must be immersed in student life and understand the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
  • The candidate must be connected with a diverse range of influential groups and individuals on campus.
  • The candidate should have an affinity for project management, behind-the-scenes work, and sales.
  • The candidate must be willing to represent Red Bull in branded outfits and drive the Red Bull Mini.
  • The candidate may be required to lift and/or move items weighing 25 pounds or more as needed.

Responsibilities

  • Represent the brand and company values in a premium way through everyday interactions with consumers or customers.
  • Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
  • Create and maintain a network of relationships with key local individuals on and around campus.
  • Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
  • Grow the user base by sampling products to consumers at appropriate times and places, answering their questions and concerns.
  • Work at Red Bull events, collegiate activations, and supported events to create an unforgettable brand experience for consumers.
  • Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
  • Increase brand engagement through authentic content on social media handles.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
  • Collaborate with sales to open new distribution points for Red Bull on campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure store standards are executed correctly.
  • Deliver executional excellence and attention to detail across all areas of the role.
  • Share ideas and collaborate with the team through regular face-to-face and online interaction.
  • Plan and report activities accurately and on time in the dedicated online platform.
  • Contribute to business development by providing local insights, trends, and opportunities.

Desired Qualifications

  • Additional language skills are an advantage.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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