Associate Director
Omnicom Group
Associate Director
Omnicom Group
Global marketing, media, and PR network
Agency:
OmdJob Function:
Strategy and PlanningJob Subfunction:
Research and InsightsJob Description:
TheBusinessAnalyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.
Responsibilities
External facing responsibilities:
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensurethatanalyticsefforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Participatein the measurement plan development and execution.
Ensuretimelyfollow through on all scheduled and ad hoc deliverables.
Generateand communicating clear,compellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identifyopportunities to continuously improve processes.
Lead, mentorand train analysts and managers.
Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Internal facing responsibilities:
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Lead and mentor direct reports:continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industrytrends and developments by conducting researchandengaging in training.
Required Skills
Industry Knowledge in marketinganalyticsand data
Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Demonstrated knowledge inaudience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Education and Experience
A university degreeand5-7years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
$70,000-$125,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Global marketing, media, and PR network
Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.
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