Brand & Product Marketing Manager
Perry Ellis International
Brand & Product Marketing Manager
Perry Ellis International
Designs, distributes, and licenses apparel
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Overview
We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.
In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.
Brand Portfolio Responsibility
PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.
Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.
Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".
Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.
Key Responsibilities
1. Strategic Asset Creation & Campaign Production Leadership
Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.
Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.
AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.
E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment
Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.
Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham’s.
Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment
Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management
Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.
Qualifications & Requirements
Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.
What’s In It For You?
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
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Designs, distributes, and licenses apparel
Perry Ellis International designs, distributes, and licenses a wide range of men’s and women’s apparel, accessories, and fragrances. Its products come from a portfolio of owned brands and licensed partnerships, sold through wholesale and retail channels. The company differentiates itself with a large, diverse set of brands and licenses that cover many categories and both owned and third‑party labels. Its goal is to grow brand value and expand market reach by expanding existing brands, adding strategic licenses, and increasing distribution while keeping product quality.
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