Paid Media Specialist

What you'll do

This is a highly hands-on Paid Media role. You will work directly inside the advertising platforms every day—building and launching campaigns, uploading creatives and copy, checking tracking, monitoring performance, and making optimizations.
This is not a strategy-only, coordination, or people-management position. We’re looking for someone who enjoys executing the work themselves and taking direct ownership of campaigns from setup through ongoing optimization.
You’ll manage campaigns across multiple platforms and markets while using AI as a core part of your workflow. You’ll be operating within one of Latin America’s fastest-growing companies, as ranked by the Financial Times, on a team that is actively building AI-native workflows into everything we do.
Your work will directly impact how Clara grows across Mexico, Brazil, and Colombia—and you’ll help define what AI-augmented Paid Media execution looks like at scale

Your responsibilities will include:

• Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
• Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
• Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
• Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
• Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
• Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
• Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Who you are:

We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Must haves:

• 2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required).
• Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns.
• Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar).
• Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally.
• Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try.
• Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries.
• Organized, precise and able to handle multiple campaigns in parallel.
• Comfortable communicating with both technical and non-technical teams.
• Genuinely interested in Paid Media and willing to go deep.

Nice to haves:

• Experience with automation tools like n8n, Make or Zapier to build workflows around paid media tasks.
• Experience building custom GPTs, AI agents, or AI-assisted reporting pipelines.
• Experience with less common platforms (Spotify Ads, programmatic, Uber Ads etc.).
• Interest or experience in AI workflows, internal tooling, or prompt engineering.
• Experience collaborating with creative teams — including using AI to brief or iterate on creative assets.
• Experience working with B2B SaaS or Fintech.
• Experience with MMMs and/or advanced attribution models.
• Basic understanding of landing page CRO, Google Analytics, or CRM tools like HubSpot.