We are a hybrid, remote-office company dedicated to growing our talent anywhere!
We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Troy, MI, Franklin, TN, Dallas, TX
At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™. We are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products.
We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. We celebrate, and embrace, our team members through our *HUMBLE*HUNGRY*SMART approach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.
About the Role:
Pathward’s B2B Marketing Coordinator contributes by coordinating the successful execution of marketing programs and supporting the development of new initiatives aligned with company and customer goals. Your efforts ensure our marketing efforts help us achieve our immediate and long-term business goals.
In this role, you’ll work with the Marketing team on initiatives that span the entire buyer’s journey in support of awareness, lead generation, sales enablement, conversions, retention, and cross-sell.
You must be highly organized, able to handle several diverse projects simultaneously, and consistently meet established deadlines. You are curious, have an eye for detail and have a history of effectively collaborating and communicating with others. This role reports to the Director of Revenue Marketing.
What You Will Do:
Initiatives include pre-event and post-event activities; paid social media, paid media, and email campaigns.
Planning
- Collaborate with marketing leads and marketing functions on initiatives and requests for Commercial Finance, and BaaS
- Develop and maintain a calendar noting the efforts or channels, costs, and timing across initiatives for each area of business
Implementation
- Execute initiatives by leveraging the appropriate formats, channels, and engaging content approaches
- Secure estimates for Director of Revenue Marketing’s approval and submit invoices
- Ensure proper set up of campaigns prior to launch for performance tracking
- Employ best practices including use of data to drive content; leverage buyer personas; and A/B testing
- Deliver campaigns on time and within budget
- Communicate regularly with marketing leads on progress and performance
Analysis, Performance Management and Optimization
- Develop a solid understanding of the target audience and their pain points, as well as line of business solutions and offerings
- Work with Director of Revenue Marketing to identify the right metrics to track for different channels and tactics
- Develop analytics reports to assist teams in evaluating program success
- Make recommendations to marketing leads to adjust campaigns based on performance
Management
- Enter projects and initiatives in Workfront to assign tasks, and ensure deadlines are met
- Ensure consistency across all asset types and channels
- Support the development and maintenance of internal tools [Marketing site on Intranet]
- Develop and document repeatable processes
- Explore opportunities to add value to the role
- Updates job knowledge by participating in educational opportunities
What You Will Need:
- Proven experience (1+ years) in a B2B Marketing Coordinator or related role
- SEO to apply key principles and keywords effectively to content SEO
- Technical to understand the uses, potential and limitations of the tools required for campaign execution including project management, marketing automation (i.e. Marketo, Hubspot), and CRM (i.e. Salesforce), among others
- Analytical to interpret data, and understand why a campaign does or doesn’t work
- Financial to effectively manage projects within budget
- Communication to clearly articulate campaign goals, audience needs, campaign status and feedback
- Bachelor’s degree in business, marketing, or another relevant field
The responsibilities listed above are not all inclusive and may be changed at any time.
Salary range: $41,415.72 – $73,850.76
The salary range reflects the minimum and maximum target for a new hire in this role. Individual pay within the range will be determined by multiple factors which can include but are not limited to a candidate’s experience, qualifications, skills, and location. Your recruiter can share more about the specific salary for your location during the hiring process. Ranges may be modified in the future.
This role is also eligible for an annual performance-based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.
#LI-Remote
Don’t have everything listed under qualifications? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single condition. At Pathward, we are dedicated to building a diverse and inclusive culture of belonging, so if you’re excited about this role but your experiences don’t match exactly to everything in the posting we encourage you to apply anyway. You may be just the right candidate for this or other Pathward roles.
Who we are:
Our commitment to inclusion is woven into our DNA. We believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, transgender status, pregnancy, national origin, age (age 40 and over), disability, genetic information, marital status, hair texture or hairstyle, ancestry, service in the uniformed services, protected veteran status, status as a victim of domestic violence or any other class protected by federal, state and local laws.
Please click here to learn more about our benefits and review information about our Privacy Policy, Affirmative Action Plan and other notices. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. For assistance completing an application, please contact a Pathward People & Culture Representative by emailing – [email protected]
Please click here to view Pathward’s Applicant Privacy Notice.
Applications will be accepted for a minimum of 3 days after posting, and there is no predetermined date by which applications should be submitted.
