Senior Vice President
Integrated Marketing
Posted on 2/3/2024
INACTIVE
Highwire

51-200 employees

Strategic communications agency for disruptive industries
Company Overview
Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.
Consulting

Company Stage

N/A

Total Funding

$1.2M

Founded

2008

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

8%

1 year growth

14%

2 year growth

32%
Locations
Austin, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Journalism
Marketing
CategoriesNew
Journalism
Growth & Marketing
Requirements
  • Bachelor’s degree in integrated marketing, journalism, communications, or related field
  • Minimum 15 years experience in communications either in-house or with an agency with at least 5 years in a senior leadership capacity
  • Proven experience in a senior leadership role, preferably as an SVP, Integrated Marketing, or similar, in a dynamic agency environment
  • Strong background and proficiency in multiple marketing disciplines, including content, creative, and social strategies
  • Ability to build and cultivate relationships with senior-level clients, diagnosing brand and product marketing challenges
  • Demonstrated success in defining and driving client growth strategies
  • Natural collaborative leader with excellent communication skills, capable of coordinating multiple projects under a cohesive vision
  • Ability to build foundational agency processes emphasizing an integrated approach to solving client problems
  • Involvement in hiring and retaining digital team members, contributing to team growth
  • Stay at the forefront of new channels, platforms, and technologies relevant to marketing and communications
  • Proven ability to increase the volume and win rate of awards, showcasing integrated success across teams
  • Act as the Highwire editor for case studies and website content, collaborating with business development, creative, and content teams
Responsibilities
  • Build cross-functional relationships with senior clients, bridging the gaps between communications, brand and product marketing teams
  • Define and drive client growth strategies, expanding integrated programs across assigned client accounts
  • Lead key accounts and combine content, creative and social strategy to leverage the best of each discipline
  • Build foundational agency processes that emphasize an integrated approach to solving client problems, onboarding new business, and staffing accounts
  • Help clients meet their marketing and communications objectives through the creation of highly effective, award-worthy campaigns and programs
  • Collaborate with content, creative and social leaders within Highwire to ensure the right resources are available and deployed against our most important accounts
  • Work seamlessly with PR teams, helping translate and coordinate their work with marketing objectives and activities
  • Assist in the hiring and retention of new talent across our digital team
  • Help our team stay at the forefront of new channels, platforms and technologies
  • Identify opportunities to improve the effectiveness of the client experience through higher quality output, more effective workflows and the creation of standards and playbooks
  • Dramatically increase the volume, and win rate, of awards across the content, social, creative and PR teams - ideally by leveraging their combined work to showcase integrated success
  • Act as the Highwire editor for case studies and website content, working with the agency’s business development, creative and content teams to develop, proof and publish new Highwire content
Desired Qualifications
  • Experience working in a tech PR environment