Monetization Strategy & Operations Associate
TikTok
Monetization Strategy & Operations Associate
TikTok
Short-form video platform with ads
The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day. We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business. The high-performing Global Monetization Strategy and Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales and client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally across internal teams. Responsibilities - Develop and execute comprehensive resource planning strategies with a specialization in incentive design for Joint Business Plans (JBPs) and short-term incentives (STIs). - Monitor and track key performance indicators (KPIs) related to incentives, such as conversion rates, incremental growth, utilization, and ROI, providing regular reports and insights to stakeholders. - Work closely with the central team to analyze the financial impact of incentive programs and optimize resource allocation based on ROI analysis. - Develop policy design for JBPs and STIs (define requirements, incentive structures, and incentive tiers). - Work closely with the product teams to ensure seamless integration and functionality of incentive programs. - Conduct market research to identify industry trends and benchmarks for merchant incentives, staying informed about emerging best practices. - Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance etc).
Minimum Qualifications: - 3+ years work experience working in a fast-paced environment & similar function (e.g. strategy & operations teams in other companies, consulting, finance etc). - Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI). - Strong problem solving & communication skills; ability to translate data into insights & synthesize findings into narratives to influence leadership decisions. - Experience working cross-functionally with various internal teams, including Finance, Sales, Systems, and Product. Preferred Qualifications: - Familiarity with financial analysis and ROI calculations related to incentive programs. - Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets. Experience with data visualization software, BI tools, or SQL is a plus. - Experience using CRM Platforms(Salesforce, Dynamics, etc), Order Management Systems(Operative, Prisma, etc), and Compensation Platforms (Anaplan/Xactly/SPIFF) is a plus. - Excellent communication (verbal & written), interpersonal, and stakeholder management skills. - Ability to independently multi-task & help the team prioritize and manage time effectively. - Experience working in a fast-moving, often uncertain environment and adapting to changes.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $108000 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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