Senior Field Marketing Manager

Are you passionate about using data, insights, and strategic marketing to help innovative products reach the right audiences?

Would you like to join a global leader in information and analytics where your work can help advance science, healthcare, and innovation worldwide?

About our Team

Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We serve the research, academic, and clinical communities through the application of technology and analytics to content. Our portfolio of solutions brings together extensive Scientific, Technical and Medical content, powerful analytics, and technologies. We help our corporate customers, R&D professionals, engineers, scientists, and commercial marketing leaders, to innovate and commercialize ideas, products, and processes.

About the Role

A senior field marketing role translating portfolio strategy into locally relevant programs that engage priority audiences, strengthen customer relationships, and create measurable commercial impact.

We are seeking a commercially focused Senior Field Marketing Manager to lead China marketing strategy and execution for Elsevier's Research Intelligence portfolio.

This role converts customer needs, market insights, sales priorities, and global go-to-market direction into integrated field programs that build awareness, deepen engagement, generate demand, and accelerate pipeline.

You will own regional campaign planning, audience targeting, events and customer programs, account-based marketing support, local partnerships, sales enablement, lead follow-up alignment, and performance measurement across academic and government segments.

The ideal candidate combines strong execution, commercial acumen, customer empathy, data-driven decision-making, and stakeholder management to deliver regional growth in a global matrix organization.

Key Responsibilities

Regional Strategy & Integrated Planning

•Develop solution marketing plans aligned with regional revenue goals, portfolio priorities, and customer needs.

•Define priority segments, accounts, audiences, and buyer journeys in partnership with Sales and CSM teams.

•Manage the regional marketing mix, calendar, budget, agencies, and delivery risks to maximize commercial impact.

Campaign Execution & Demand Generation

•Plan and deliver integrated campaigns across digital, events, webinars, content, communities, partners, in collaboration with digital Marketing & DLM team

•Drive demand creation and progression through clear objectives, audience targeting, compelling offers, and coordinated activation.

•Partner with Sales on account-based programs, event follow-up, lead management, and opportunity acceleration.

Customer Engagement & Partnerships

•Build engagement with Academic Leaders and Funder audiences through high-value programs.

•Lead regional events, executive forums, customer communities, advocacy initiatives, and strategic partnerships that strengthen trust and market presence.

•Adapt content, messaging, case studies, and proof points for local audiences and support key customer conversations.

Cross-Functional Leadership

•Act as the primary marketing partner to Solution Sales team, Commercial and Customer Success solution team.

•Align global, regional, and local stakeholders on priorities, campaign readiness, responsibilities, and follow-up actions.

•Provide field insight to Solution Marketing and Product teams to improve positioning, launches, and customer relevance.

•Influence senior stakeholders through clear plans, data, customer evidence, and recommendations.

Qualifications & Experience

Required

•Significant experience in Field Marketing, Regional Marketing, Demand Generation, Integrated Campaigns, or B2B Marketing.

•Proven record of planning and executing programs that contribute to engagement, qualified demand, pipeline, and revenue outcomes.

•Experience marketing B2B software, data, analytics, SaaS, or technology solutions across complex buying groups.

•Strong capability in campaign planning, events, audience segmentation, account-based marketing, sales alignment, and performance measurement.

•Excellent communication, project management, stakeholder-management, and agency-management skills.

•Strong analytical and commercial thinking, with disciplined budget and execution management.

•Ability to operate effectively across global, regional, and local teams in a matrix environment.

•Fluency in English (essential).

Preferred

•Experience in Research Intelligence, Research Management, Higher Education, Scholarly Communications, or Research Analytics markets.

•Understanding of academic institutions, research offices, librarians, research leaders, faculty, government, and corporate R&D workflows.

•Experience in partner marketing, customer advocacy, community building, and AI-enabled marketing practices.

Success Measures

•Contribution to qualified demand, pipeline creation, pipeline progression, cross-sell, and new business opportunities.

•Audience engagement, event quality, customer participation, and conversion across priority segments and accounts.

•Effective execution of regional campaigns and global launches, delivered on time and within budget.

•Campaign efficiency, return on investment, learning velocity, and evidence-based optimization.

•Stakeholder satisfaction, customer insight generation, and strength of cross-functional collaboration.

How to apply

Please submit both your Chinese and English CVs when applying.

请在申请时同时提交中文&英文简历。

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working for You

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Medical and Life Insurance: Coverage for Medical and life risk
• Long-Service Award: Recognition for loyalty and dedication
• Marriage and New Baby Gifts: Celebratory tokens for special life events
• Festivals and Birthday Gifts: Spreading joy on occasions that matter
• Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups
• Flexible Benefits via CIIC Platform: Personalized benefits accessible through a user-friendly platform
• Paid Time Off: Annual Leave, Flex Family Care Leave, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Examination Leave Gazetted Public Holiday
• Family Care leave (Maternity/Paternity Leave and Adoption Leave)

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.









We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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