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Abbott

Makes heart devices, glucose sensors and lab tests

Associate Creative Director

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeAlameda, CA, USA$130.7k - $261.3k

About the Job

Requirements

  • A Bachelor's degree is required.
  • Eight to twelve years of experience in creative roles, with a clear trajectory through copywriting and creative concepting.
  • A proven track record leading creative strategy and execution for consumer brands; health, wellness, lifestyle, or technology experience is a strong plus.
  • A portfolio demonstrating exceptional writing, strategic thinking, and range across brand, digital, and campaign work.
  • Experience art-directing and collaborating with designers; design execution is not required, but the ability to direct is.
  • Agency, in-house, or hybrid background is accepted; experience in fast-moving, founder-led, or scale-up environments is a plus.
  • A genuine love of language and belief that great copy is a strategic act, not a finishing touch.
  • Ability to work at both the brand-strategy level and the individual-headline level with precision.
  • Ability to present creative work and guide an audience through a creative story.
  • Comfort with ambiguity and building without having all the answers in advance.
  • Ability to collaborate and improve the work of colleagues.

Responsibilities

  • Own creative strategy across brand and campaign initiatives, ensuring the work reflects a clear point of view and understanding of the audience.
  • Lead creative concepting sessions, bringing insight, tension, and storytelling to each brief.
  • Translate business objectives and marketing briefs into creative platforms.
  • Champion creative consistency and quality across performance advertising, social media, packaging, and brand campaigns.
  • Develop and evolve the brand voice so it remains distinct, durable, and human.
  • Write, direct, and elevate copy across brand, digital, editorial, customer relationship management, and other touchpoints.
  • Set writing standards and provide hands-on guidance and feedback to freelancers, agencies, and internal contributors.
  • Maintain and evolve messaging frameworks, tone-of-voice guidelines, and narrative architecture for the broader team.
  • Partner with the senior visual designer to align copy and design.
  • Work with brand, product, and growth marketing teams to establish a cohesive creative voice across customer touchpoints.
  • Present creative work to senior stakeholders with clarity and strategic conviction.
  • Manage and brief external creative partners, including agencies, freelance writers, and content studios, ensuring the work meets the brief and standard.
  • Help build a culture that celebrates craft and encourages creative thinking.
  • Mentor junior creatives and contribute to developing a collaborative creative team.
  • Stay current with culture, health, and wellness trends to keep creative output relevant.

Desired Qualifications

  • Experience in health, wellness, lifestyle, or technology consumer brands is a strong plus.
  • Experience working in fast-moving, founder-led, or scale-up environments is a plus.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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