Retail Media Strategist

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method... we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey from creative and experience to Commerce and CRM through specialized practices like ConnectedCRM and Publicis Commerce Group.

Overview

In this role, you will be responsible for developing and executing innovative retail media strategies that drive revenue growth, increase brand awareness, and enhance the customer experience. In close partnership with cross-functional teams, you will work to ensure that our media campaigns are successful across all phases of the delivery cycle from concept to activation. The ideal candidate will have a deep understanding of the retail industry and be able to translate business objectives into effective media plans. 

Responsibilities

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth for clients
• Lead and mentor a junior team members
• Collaborate with cross-functional teams to integrate media plans across all channels, including paid search, social media, display advertising, and e-commerce
• Partner with Shopper Strategy, to inform campaign strategies and recommendations
• Maintain relationships with media partners and negotiate media buys to maximize ROI
• Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations
• Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able
• Help educate and inform agency colleagues on all things digital and provide POVs to clients as well
• Act as a thought leader, providing guidance and recommendations to internal teams on retail media activation strategies

Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
• 3+ years of professional experience working in retail media strategy including paid search, social media, display advertising, and ecommerce, preferably in an advertising agency environment.
• Prior experience leading the development, execution, and evolution of shopper and retail marketing campaigns for CPG brands.
• Strong knowledge of retail media and integrated commerce including key retail media networks and third-party commerce media partners.
• Understanding of key components of CPG and retailer relationships including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Experience working HOK in display, social, search platforms, and retail media networks.
• Strong analytical skills with the ability to translate client business challenges into strategic, data-driven retail media plans and optimizations.
• A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
• A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
• Comfort operating with a high degree of ownership, autonomy, and accountability.
• Highly collaborative but independently capable.
• Prior experience mentoring more junior team members preferred.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days,
• Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All of your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $66,120.00 - USD $82,650.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.