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Publicis Groupe

Runs advertising and digital transformation services

Head of Paid Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong Paid Search expertise, with the ability to move confidently between long-term strategy, client priorities and operational detail.
  • Experience leading and developing teams through clear objectives, constructive support, knowledge sharing and inclusive people practices.
  • Sound commercial judgement, including experience of forecasting, resource planning and identifying opportunities that create value for clients and the agency.
  • A strong understanding of campaign quality, measurement, optimisation and governance, with a practical approach to improving standards and reducing avoidable errors.
  • The ability to build credible relationships with senior clients, internal partners, media owners and technology providers.
  • Curiosity about developments in search, automation, AI, first-party data and consumer behaviour, combined with the judgement to assess where they can make a genuine difference.
  • A collaborative and accountable leadership approach, with a commitment to developing people and connecting Paid Search with the wider performance marketing ecosystem.

Responsibilities

  • Set the strategic direction for UK Paid Search, establishing clear priorities and ensuring activity delivers measurable client and business outcomes.
  • Lead, support and develop the Paid Search team, creating an inclusive environment with sustainable workloads, clear expectations and meaningful opportunities to progress.
  • Build trusted relationships with senior clients, translating business objectives into effective Paid Search strategies and providing clarity in complex situations.
  • Own the discipline’s commercial performance, including revenue forecasting, resource planning, cost management and the development of sustainable growth opportunities.
  • Maintain consistently high standards across planning, activation, optimisation, measurement, reporting, financial management and quality assurance.
  • Shape test-and-learn roadmaps and guide the responsible adoption of automation, AI, data, measurement solutions and emerging search capabilities.
  • Collaborate with colleagues across Paid Social, Programmatic, SEO, Affiliates, planning, commerce, data and analytics to create integrated performance solutions.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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