Social and Digital Marketing
Warner Bros.
Social and Digital Marketing
Warner Bros.
Produces films, television shows, and video games
Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
ㅤ
Your New Role
This role leads social and digital marketing for Warner Bros. Discovery's streaming business in Japan. It owns the planning, execution and measurement of digital activity that builds awareness for HBO Max and its content slate, drives viewership, and converts interest into subscriptions in one of the most competitive streaming markets in the world.
The scope covers both sides of the streaming equation: our directly owned channels (HBO Max Japan social accounts, franchise channels such as Harry Potter and DC) and streaming partner marketing, where campaigns are planned and executed jointly with our distribution partners. The role owns the end-to-end social and digital marketing strategy, from campaign planning and creative localization through paid digital, influencer activity, reporting and budget management.
The most significant near-term expectation is the social and digital lead on the upcoming launch campaign for the new HBO original Harry Potter series. This will be a large scale 360 campaign for an IP that is a core pillar of WBD and HBO's success in Japan. The role owns the social and digital element of that campaign and is the lead day-to-day point of contact for the appointed agency across planning, approvals and execution.
The role sits within the Japan Integrated Marketing team in Tokyo and works in constant partnership with the Global and APAC social, originals and brand teams.
Your Role Accountabilities
Set the social and digital strategy for HBO Max Japan and related channels we manage locally, and own the content calendar across X, Instagram, TikTok, Facebook and YouTube.
Commission, review and approve post copy, creative and video assets, whether produced in-house or externally, ensuring compliance with brand guidelines, rights requirements and IP integrity.
Localize global campaign materials for the Japanese market and develop Japan-specific ideas and activations that drive audience growth, engagement and sentiment.
Manage vendors across production, localization of video, stills, subtitles and copy, from translation brief through final quality control.
Plan and deliver joint marketing activity with streaming distribution partners, aligning campaign timing, messaging, creative and channel plans to maximize reach and campaign effectiveness.
Act as the lead day-to-day point of contact for appointed agencies, directing planning, approvals and execution while ensuring delivery against timeline, budget and creative quality expectations.
Work closely with Global and APAC social, title and brand marketing teams to localize campaigns, align priorities, secure approvals and execute market-relevant plans for Japan.
Manage approval processes across Japan, APAC and Global stakeholders, including titles subject to strict confidentiality and asset security protocols.
Represent Japan in regional forums and title marketing meetings, sharing campaign progress, learnings and recommendations while coordinating effectively across time zones.
Set KPIs for every campaign and monitor reach, engagement, video views, follower growth, click-through and conversion performance.
Produce monthly, campaign and title-level performance reports that provide actionable recommendations as well as performance insights.
Use social listening and analytics tools to track conversation volume, sentiment and competitive activity, turning findings into strategic recommendations.
Manage the social and digital marketing budget, track spend against plan and support annual budget planning with the Senior Director.
Required
Significant experience in social, digital or integrated marketing, ideally within entertainment, streaming, media or consumer brand environments.
Proven success managing major brand, franchise or title campaigns with demonstrated audience and engagement growth.
Strong understanding of Japan's social media landscape, including X, Instagram, TikTok, YouTube and Facebook.
Experience leading agency relationships and managing large-scale marketing campaigns from briefing through execution and performance review.
Strong digital marketing and analytics capabilities, including campaign measurement, optimization and performance reporting.
Sound creative judgment and the ability to review Japanese-language copy and creative assets to a professional standard.
Native-level Japanese and business-level English, with experience collaborating across regional and global teams.
Strong project management skills with the ability to manage multiple priorities, stakeholders and deadlines.
Ability to handle highly confidential materials and work within strict security protocols.
Bachelor's degree or equivalent experience.
Preferred
Experience marketing streaming, subscription or direct-to-consumer services.
Experience working on global franchise brands or tentpole IP requiring international stakeholder alignment.
Experience operating within a multinational matrix organization.
Familiarity with social publishing, social listening, analytics and project management platforms such as Sprout Social, Meltwater, Meta Business Suite, TikTok Business Center, YouTube Studio, Airtable, Frame.io and monday.com.
Tilte /Level will be determined based on the experience, skills and demonstrated impact.
About Skydance
Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.
Some Important Details
We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Produces films, television shows, and video games
Warner Bros. produces and distributes films, television programs, and video games for audiences around the world. Its film and television businesses develop projects, manage production, and license finished titles and library content to cinemas, broadcasters, streaming services, and home entertainment retailers. Games and consumer products extend its characters into interactive entertainment and merchandise, while its studio operations rent stages, equipment, and production services to filmmakers. The business earns money from theatrical releases, content licensing, game sales, and related rights and services. Warner Bros. was founded in 1923 and is headquartered in Burbank, California.
Explore more opportunities at Warner Bros.