Brand Specialist

Role Overview

About Buldak

What if you could help shape the next chapter of one of the world's most exciting food brands?

Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. Buldak is growing fast, and now, we're building its next chapter in Europe to unlock its full potential.
This is not about maintaining an established brand. It is about building, shaping and accelerating it.
You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You will have the freedom to challenge, experiment, move fast and turn ideas into action.

Role Overview
We are looking for a Brand Specialist Buldak who will help drive the growth of Buldak across Europe, translating the brand strategy into compelling consumer initiatives that resonate across diverse European markets, ensuring our products stand out in the competitive FMCG landscape.
You will work closely with the Marketing Lead, IMX Lead and Media & Digital Strategy Lead, as well as Sales, local markets and agency partners. You will be the connector who ensures that brand strategy, consumer insight and commercial priorities come together to build the brand.

Key Responsibilities

• Own key elements of the Buldak brand plan, identifying opportunities to drive awareness, trial and growth
• Lead specific brand projects from insight and brief through to execution, working closely with the IMX and Media & Digital teams
• Develop a deep understanding of consumers, culture, category and competitors and turn insights into opportunities, considering regional differences and utilizing centrally led market research and insights
• Contribute to brand positioning, portfolio strategy and annual marketing planning
• Support the planning and roll-out of NPD’s into the specific markets in collaboration with sales and operation teams
• Partner with the IMX Lead to ensure campaigns and activations bring the brand strategy to life
• Monitor brand and business performance and turn learnings into action
• Bring new ideas, trends and opportunities to the team and proactively turn them into initiatives especially in the areas of digital marketing and social media

Qualifications

• A bachelor’s degree in marketing, Business Administration, or a related field
• A minimum of 3-5 years of experience in brand marketing, preferably within the FMCG and food industry
• Strong understanding of brand building and consumer marketing
• Good understanding of digital and social media and genuine curiosity about consumer culture
• Experience in launching products across multiple countries, preferably within Europe is a plus
• Comfortable taking ownership and managing projects independently.
• Great project management and stakeholder management skills
• Proficiency in digital marketing & analytical mindset
• Excellent communication skills in English; proficiency in the Korean language is a plus

Most importantly, you are curious, entrepreneurial and resilient. You don't need to know everything — but you need to be willing to learn fast, ask the right questions, take ownership and find a way forward when things don't go to plan.

What We Offer

• A salary that ranges between €3,400 and €4,750 gross per month
• Pension plan
• Commuting benefit
• Vitality Benefit (€50 a month)
• Lease Bike Option
• 25 days of paid time off
• Company laptop & phone
• Free Accident & WIA Gap insurance
• Company laptop & phone
• Great office location in the centre of Amstelveen
• An international team of highly skilled colleagues

Salary

Minimum: 3400
Maximum: 4750
Currency: EUR
Pay period: Monthly