Full-Time

Senior Director of Social Media

Updated on 8/22/2026

ADF International

ADF International

51-200 employees

Faith-based legal advocacy for fundamental freedoms

Compensation Overview

$119.8k - $195.4k/yr

Lansdowne, VA, USA + 2 more

More locations: Dallas, TX, USA | Scottsdale, AZ, USA

Remote

Bachelor's

Category
Social Media (2)
,
Required Skills
Communications
Social Media
Journalism
Marketing

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Requirements
  • A bachelor's degree in marketing, communications, or journalism is required.
  • At least 10 years of experience in social media for a large, complex organization or similar agency experience is required.
  • At least 5 years of experience managing a high-performing social media team is required.
  • Deep knowledge of social media algorithms and trends for each major social platform, as well as industry-standard key performance indicators and metrics for each platform, is required.
  • Proven ability to pivot quickly in response to breaking news, cultural moments, and shifting platform dynamics is required.
  • Advanced knowledge of the marketing funnel and how organic social media contributes to brand awareness, audience engagement, and retention is required.
  • Experience with Sprout Social or other social media management tools is required.
  • Ability to build presentations and present content compellingly to large groups is required.
  • Strong project management skills and the ability to work under tight deadlines are required.
Responsibilities
  • Develop and own ADF's organic social media strategy and platform presence across Facebook, Instagram, YouTube, X, and LinkedIn, with a focus on engagement volume, engagement rate, and long-term audience growth.
  • Maintain current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply it to improve content performance.
  • Anticipate and capitalize on high-stakes cultural moments and position ADF's voice ahead of emerging narratives.
  • Establish and monitor key performance indicators and regularly report performance to Marketing leadership using data to drive content decisions.
  • Own the social media budget, including agency relationships, creator partnerships, and technology.
  • Direct the planning, creation, and publishing cadence of social media content in collaboration with direct reports on the social media team.
  • Provide creative input and recommendations for social media assets developed with Creative Services, ensuring platform optimization and consistency with ADF brand standards.
  • Contribute personally to content creation and publishing as needed to maintain quality and cadence when team capacity requires it.
  • Ensure the team maintains an active and consistent community engagement presence by monitoring comments, responding to followers, and representing ADF's voice across platforms.
  • Lead the strategic partnership with Creative Services, provide creative direction on content production, contribute audience insights and platform requirements, and coordinate asset delivery for social distribution.
  • Participate in integrated planning with Digital Advertising to align organic and paid social content, share performance insights for unified reporting, and identify high-performing organic content for paid amplification.
  • Coordinate with Communications on rapid-response priorities and news developments so the social team's owned-platform efforts remain timely and complementary.
  • Lead, supervise, and develop the in-house social media team; set direction, shape team structure, and invest in professional growth.
  • Ensure projects are completed with excellence, on time, within budget, and consistently with ADF brand and messaging standards.
  • Meet regularly with team members to discuss progress and complete performance reviews, and approve PTO requests, timecards, and expense reports.
Desired Qualifications
  • Non-profit experience.
  • Existing experience following and engaging with ADF's brand across social platforms, or working in a space relevant to ADF's social presence.

ADF International works to protect fundamental freedoms and the dignity of every person through legal advocacy and training worldwide. It engages in policy work and court cases at international institutions, builds legal briefs, and supports local partners with training and funding. Its ability to operate with formal accreditation and ongoing dialogue with bodies like the UN, EU, and OSCE, plus partnerships at national levels, sets it apart from others. The goal is to defend human rights and dignity globally by using legal action, policy influence, and capacity-building.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vienna, Austria

Founded

2010

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Simplify Jobs

Simplify's Take

What believers are saying

  • The ECtHR communicated 20 Türkiye cases on 5 February 2026, expanding ADF's docket.
  • ADF's 22 June 2026 surrogacy push won Italy, Chile, Cameroon, and Holy See backing.
  • ADF's careers page posted 2027 internship timing on 24 July 2026, signaling ongoing recruitment.

What critics are saying

  • The 10 March 2026 Samson inadmissibility ruling exposed ADF's parental-rights theory to judicial rejection.
  • A major ECtHR loss in Wiest v. Türkiye would damage ADF's flagship religious-freedom brand.
  • ADF's mission-driven hiring and faith statement filters narrow talent pools and invite culture-war scrutiny.

What makes ADF International unique

  • ADF International won 20 ECtHR cases communicated on Türkiye bans on 5 February 2026.
  • It moderated the 22 June 2026 UN surrogacy declaration with Italy and Chile.
  • Its advocacy spans religion, parental rights, and speech across European courts.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Long-term Care Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Time Off

Medical and Dependent Care Reimbursement

Health Savings Account/Flexible Spending Account

Company News

Baptist State Convention of North Carolina
Aug 5th, 2026
Federal court rules Georgia school district must reinstate Christian ministry.

Federal court rules Georgia school district must reinstate Christian ministry. STATESBORO, Ga. - A federal court has ruled that Vidalia City Schools must reinstate a Christian released-time education program while a lawsuit against the district continues, according to Alliance Defending Freedom (ADF). The ruling, issued July 30 by the U.S. District Court for the Southern District of Georgia, came in the case Sweet Onion Christian Learning Center v. Vidalia City Schools. ADF attorneys represent Sweet Onion Christian Learning Center and Gady Youmans, the center's executive director and lead pastor of Word of Life Baptist Church in Vidalia. ADF filed the lawsuit in May, alleging Vidalia City Schools ended its relationship with Sweet Onion after Youmans criticized a proposed property tax increase on his personal Facebook page. For more than a decade, Sweet Onion provided optional, free, off-campus religious instruction to students at Vidalia High School. Released-time education programs allow public school students, with parental permission, to leave campus during the school day for religious instruction. ADF said the program operated without problems until Youmans posted criticism of the proposed tax increase. The organization said the district then canceled the released-time program, violating Youmans' First Amendment rights. "Every American has the right to publicly criticize the government - that's what makes the First Amendment guarantee of free speech so special and the envy of the world," said ADF Legal Counsel Mercer Martin, who argued before the court on Youmans' behalf Thursday. "Vidalia City Schools can't punish Rev. Youmans - or his ministry providing high school students with free religious education - for simply sharing his opinion of a proposed tax hike. We're pleased the court has reinstated Sweet Onion's released-time program and restored Rev. Youmans' constitutionally protected freedoms while his lawsuit proceeds." According to ADF, after learning about Youmans' Facebook posts, the superintendent investigated Sweet Onion and found that six years earlier, a parent from another school had removed her child from a Sweet Onion course after learning the ministry did not exclusively use the parent's preferred version of the Bible. ADF said the superintendent later reported to the board that, in addition to concerns about Youmans' Facebook posts, his instruction "reflected a particular interpretation of the Bible" that was not presented in a "neutral or well-balanced manner." ADF argues that the First Amendment protects both Youmans' right to criticize the proposed tax increase and his right to teach the Bible from his religious perspective. The court's ruling requires the district to reinstate the program while the lawsuit proceeds, according to ADF. (EDITOR'S NOTE - Henry Durand is managing editor of The Christian Index. This article originally appeared in The Christian Index.)

Christian Care Ministry
Aug 3rd, 2026
Mark Tjernagel named CFO of Christian Care Ministry.

Mark Tjernagel named CFO of Christian Care Ministry. Posted by Debbie Ryan on August 3, 2026 Christian Care Ministry, the nonprofit organization that administers the Medi-Share healthcare sharing program, has appointed Mark Tjernagel as chief financial officer, adding a veteran Christian nonprofit executive to oversee its financial strategy as the ministry continues supporting one of the nation's largest faith-based healthcare sharing programs. Tjernagel joins the executive leadership team with more than three decades of financial and operational leadership experience across major Christian organizations. In his new role, he will lead Christian Care Ministry's financial strategy, support long-term organizational growth and oversee the stewardship of resources as the ministry continues serving members through the Medi-Share healthcare sharing program. The appointment comes as faith-based healthcare sharing organizations navigate increasing demand for alternatives to traditional health insurance while managing growing operational and financial complexity. Christian Care Ministry said Tjernagel will serve as a strategic partner to executive leadership, helping position the organization to respond to opportunities across healthcare and financial services. "Mark brings an extraordinary combination of financial expertise, operational leadership, strategic forecasting and Christ-centered stewardship that will strengthen Christian Care Ministry for years to come," said Joe Turner, chairman of the board of Christian Care Ministry. "His proven ability to guide complex organizations while remaining firmly grounded in mission makes him an exceptional fit for CCM as we look toward the future. He truly understands the fiduciary responsibility to always act in the members' best interest." Before joining Christian Care Ministry, Tjernagel served as executive vice president of operations at Alliance Defending Freedom, where he oversaw finance, human resources, information technology, facilities, security and risk management. Earlier, he spent more than 30 years with Cru, formerly Campus Crusade for Christ, including nearly 20 years as chief financial officer. During his tenure, he led the finance organization for one of the world's largest evangelical nonprofits while advising senior leadership and governing boards on strategic financial, operational and organizational matters. Throughout his career, Tjernagel has led initiatives involving strategic planning, financial systems modernization, risk management, budgeting, retirement programs, insurance, real estate and organizational transformation. His experience reflects a growing emphasis among nonprofit organizations on integrating financial leadership with broader operational strategy to support long-term sustainability. "I am honored to join Christian Care Ministry and become part of a team dedicated to sharing one another's burdens through a mission rooted in biblical principles," Tjernagel said. "Throughout my career, I have been passionate about helping ministries steward their resources wisely so they can maximize their Kingdom impact. I look forward to partnering with CCM's leadership team to support its mission, serve its members, and help position the ministry for continued strength and sustainability in the years ahead." Beyond his executive leadership roles, Tjernagel has remained active in the broader Christian nonprofit community, serving as chairman of the board of the Christian Leadership Alliance and on boards supporting ministry leaders and children in foster care. ### For more than 30 years, Christian Care Ministry has administered Medi-Share, an accredited Christian healthcare sharing program that enables members to share eligible medical expenses according to member-approved guidelines. Since its launch in 1993, the organization has facilitated the sharing of eligible medical bills among participants and now reports that more than $50 million in medical expenses are shared each month, making Medi-Share one of the largest healthcare sharing ministries in the United States.

Yle
Mar 26th, 2026
This is how the Christian conservative organization that supported Päivi Räsänen reacted to the court's verdict.

This is how the Christian conservative organization that supported Päivi Räsänen reacted to the court's verdict. The Alliance Defending Freedom (ADF) has considered Räsänen's trial as an example of the narrowing of freedom of speech and religion. Member of Parliament Päivi Räsänen's (Christian Democrats) verdict from the Supreme Court has aroused indignation in the international Christian conservative organization that supports her. The verdict came from a pamphlet written by Räsänen and published in printed form in 2004: 'He created them male and female. Homosexual relationships challenge the Christian view of humanity.' The court found that Räsänen was guilty of incitement against an ethnic group when she republished the pamphlet on her own Facebook page in 2019. The international Alliance Defending Freedom (ADF) has considered Räsänen's trial as an example of the narrowing of freedom of speech and religion. The organization issued a press release on Thursday after the court's decision. Alliance Defending Freedom is an extreme conservative Christian organization known for opposing abortion and the rights of sexual minorities. According to Executive Director Paul Coleman, the verdict creates a threat to freedom of speech. In turn, the organization's CEO Kristen Waggoner stated in the press release that 'punishing peaceful expression, especially when it is based on deeply held religious convictions, undermines the foundation of free societies'. Räsänen told the media on Thursday that she needs to take a time-out to review the decision and its justifications. However, she said she is seriously considering filing an appeal to the European Court of Human Rights. Räsänen spoke as a witness in early February at the U.S. House of Representatives Judiciary Committee in Washington. She described her legal process in Finland during the hearing. The chairman of the media self-regulation body, the Council for Mass Media, Eero Hyvönen, commented at the time that he felt the Member of Parliament was used as a pawn. Räsänen said she received an invitation to the hearing from the chairman of the Judiciary Committee, Republican Jim Jordan. Jordan introduced Räsänen at the hearing, calling her a 'victim of European censorship'. ADF was founded in the United States in the 1990s and later expanded its operations to Europe. According to the British newspaper The Guardian, in the United States, the organization has been involved in high-profile cases concerning conservative Christian issues, such as the rights of sexual minorities and abortion rights. In Germany, for example, ADF has supported groups that hold demonstrations outside abortion clinics. The news is being updated.

ADF International
Oct 13th, 2025
Türkiye Labels Christians as 'National Security Threats' to Justify Mass Expulsions

Türkiye labels Christians as 'national security threats' to justify mass expulsions. * ADF International Lawyer Addresses OSCE Warsaw Human Dimension Conference * European Court to Rule on Landmark Case Testing Religious Freedom in Türkiye Warsaw (13 October 2025) - Speaking today at the OSCE Warsaw Human Dimension Conference, Lidia Rieder, Legal Officer for ADF International warned that the government of Türkiye is systematically targeting Christians under the guise of "national security," expelling hundreds of foreign believers and leaving local congregations without spiritual leadership. "Türkiye's labeling of peaceful Christian residents as 'security threats' is a clear misuse of law and an attack on freedom of religion or belief." - Lidia Rieder, Legal Officer for ADF International "Türkiye's labeling of peaceful Christian residents as 'security threats' is a clear misuse of law and an attack on freedom of religion or belief," said Rieder, referencing the landmark case Wiest v. Türkiye currently before the European Court of Human Rights (ECtHR). "When governments manipulate administrative or immigration systems to exclude people based solely on their faith, it undermines both the rule of law and the very principles of tolerance and peaceful coexistence that the OSCE was founded to protect." Christians Expelled Under 'Security' Codes Since 2020, more than 200 foreign Christian workers and their families - affecting roughly 350 individuals - have been expelled from Türkiye, many of whom had lived there for decades. The Ministry of Interior has assigned these individuals so-called "security codes" such as N-82 and G-87, effectively banning their re-entry and classifying them as national security threats. Between December 2024 and January 2025 alone, at least 35 new codes were reportedly issued against foreign Christians. These actions have deprived many Protestant congregations of pastoral leadership and disrupted religious life across the country. ADF International is currently supporting over 30 legal cases on behalf of Christians challenging the arbitrary bans before the European Court of Human Rights and the Turkish courts. While Türkiye's Constitution enshrines freedom of religion and conscience, government practice tells a different story. Entry bans and deportations have increasingly been used as tools to silence foreign Christian workers, while theological training remains heavily restricted - the historic Halki Seminary remains closed, and Protestant seminaries continue to be denied legal status. At the same time, Bible education is prohibited even as Islamic theological courses are freely permitted under state oversight. Church properties also face unjust restrictions, with congregations such as the Bursa Protestant community being forced out of long-standing places of worship. Taken together, these practices reveal a pattern of systemic discrimination against Christians in clear violation of Articles 9 and 14 of the European Convention on Human Rights and Türkiye's own constitutional guarantees. The forthcoming Wiest v. Türkiye judgment is expected to set a crucial precedent for the protection of religious freedom in Europe and beyond. Mr. Wiest, a U.S. citizen who had resided legally in Türkiye for over 30 years, was banned from returning without evidence of wrongdoing. His case represents the growing number of believers punished for peacefully practicing their faith. "Freedom of religion cannot exist if believers live under threat of expulsion for practicing their faith," added Rieder. "The OSCE and its participating States have pledged to promote tolerance and non-discrimination. These commitments must be upheld not only in word, but in action." In her speech on behalf of ADF International, Rieder urged participating States to take concrete steps to uphold their commitments to freedom of religion and belief. This includes ensuring the full implementation of OSCE and international obligations on religious tolerance, preventing the misuse of administrative and security systems to marginalize or expel religious minorities, and guaranteeing accountability as well as effective legal remedies for victims of discrimination. The organization also calls for the immediate lifting of discriminatory bans and security codes that target individuals solely on the basis of their Christian faith, emphasizing that genuine tolerance requires not only words of commitment but measurable action to protect the rights of all believers. Despite constitutional guarantees of religious freedom, Türkiye's growing religious nationalism has led to systematic restrictions on minority religious communities. Christians face barriers to worship, education, and leadership, as well as ongoing state surveillance and deportation campaigns. ADF International continues to advocate for the rights of Christians in Türkiye and worldwide, defending the principle that freedom of religion is the foundation of every free society.

ADF International
Dec 28th, 2023
UN Expert warns Biden Administration: Rule changes in women & girls' sports would breach "human rights obligations"

Communication sent to U.S. government in response to concerns from human rights groups, including ADF International