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Warner Music

Global music label, publishing, artist services

Senior Manager - Creative Services

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USA$85k - $100k /yr

About the Job

Requirements

  • The candidate should have 5–7 years of experience in the music industry, technology, marketing, or partnerships.
  • The candidate should be tech-savvy and understand how technology can support organizational goals.
  • The candidate should understand synchronization licensing, streaming, and modern music consumption trends.
  • The candidate should be able to produce high-quality work on time and operate flexibly in a fast-paced environment.
  • The candidate should be able to design high-quality decks and visual materials using presentation platforms such as Canva or Google Slides.
  • The candidate should have stakeholder management, collaboration, written communication, and oral communication skills across internal teams, including A&R, Sync, Catalog, Legal, Admin, and broader WMG, and external teams, including management, estates, and external labels.
  • The candidate should have project management skills and a track record of delivering results while managing complex operations with multiple stakeholders and priorities.
  • The candidate should be able to analyze data and gather insights to inform campaign strategy, summarize campaign performance through reporting, and shape future campaign strategy.
  • The candidate should have experience making data-driven decisions using streaming, social, synchronization, and market intelligence.
  • The candidate should be able to strategically prioritize and reprioritize based on evolving business needs, industry landscape, and resourcing or operational constraints.
  • The candidate should be proficient in culturally relevant strategies and tactics that drive music consumption.
  • The candidate should be proficient in Google Sheets or Excel for data tracking, analytics, and insights.
  • The candidate should understand the digital media landscape and platform-specific nuances, including content types, sizing, and general best practices.

Responsibilities

  • Strategize, develop, and execute marketing campaigns and activations based on audience and cultural insights to drive awareness, engagement, and commercial outcomes for songwriters and catalogs.
  • Develop culturally relevant and impactful strategic and brand partnerships that amplify songwriters and their songs.
  • Work with the Creative Services team to support wider campaigns and priorities, aligning goals and strategic approach.
  • Monitor live promotional activations, track impact, uplift, and efficiency using analytics and listening tools and software, report findings to the wider team, A&R, and talent management, and use team project management tools.
  • Research new content trends, emerging cultural drivers, and creators to keep strategy current and aligned with audiences ranging from Gen Alpha and Gen Z to mature audiences.
  • Calculate media value and other value drivers based on activation performance and uplift, and use results to inform future outreach, prioritization, and workflow.
  • Triage priorities and outreach based on factors such as audience demographics, deal-level detail, and value proposition.
  • Secure content, strategic, brand, and cultural partners to connect talent and priorities with large-reach partners and platforms, culturally relevant outlets, creators, and others.
  • Represent the Creative Services team or company at events including gigs, showcases, launches, and songwriter meetings, often outside regular work hours.
  • Work with songwriters and their teams, including managers, lawyers, estates, archivists, labels, public relations, and social media teams, to identify marketing goals, establish plans, execute an aligned approach, and keep stakeholders informed.
  • Contribute ideas and creative strategies to team brainstorming across frontline, catalog, and editorial moments, and develop them into pitch assets aligned with the Creative Services approach.
  • Complete research-based tasks including rights checking, top works lists, digital stock-takes, and other administrative tasks to inform strategic planning and prioritization.
  • Analyze performance data, streaming trends, synchronization activity, and cultural momentum to identify focus catalogs.
  • Coordinate cross-functionally between Creative Services pillars, including marketing, digital optimization, intellectual property development, special projects, and samples, to execute with limited resources.

Desired Qualifications

  • Understanding of music publishing.
  • Deep understanding of music marketing across digital, social, partnerships, and traditional channels.
  • Interest in culture drivers, new music technologies, platforms, and tools.
  • Basic video editing skills and familiarity with software such as CapCut, Edits, or Canva.
  • Familiarity with project management tools such as Airtable or Monday.com.
  • Experience incorporating artificial intelligence tools into daily workflow.
  • Familiarity with music and media analytics platforms such as Chartmetric, Luminate, or Cobrand.

About the Company

Warner Music

Global music label, publishing, artist services

Warner Music Group operates in three areas—recorded music, music publishing, and artist services—signing and developing artists, producing and distributing recordings, and managing publishing rights. It earns revenue from music sales, streaming, licensing deals, and live performances. Its global scale, iconic labels, and diverse brands help it promote music worldwide and support artists, songwriters, and fans. Its goal is long-term creative and commercial success while staying adaptable and upholding ethical and environmental standards.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1958

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