Full-Time

Senior Director

Product and Marketing Analytics

Confirmed live in the last 24 hours

Rover

Rover

5,001-10,000 employees

E-commerce platform for pet care products

Consumer Goods

Compensation Overview

$196.7k - $261.6kAnnually

+ 20% Bonus

Senior

Seattle, WA, USA

Hybrid position in Seattle.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Management
SQL
Marketing
Data Analysis
Requirements
  • 8+ years of experience in analytics including support of marketing and product development organization, preferably in a marketplace business
  • 5+ years of management experience including managing managers
  • Advanced degree in a quantitative field preferred
  • You have a deep understanding of A/B and multivariate testing best practices
  • You are an expert in data visualization and business intelligence reporting with proficiency in SQL and the ability to write in one or more programming languages
  • You have experience developing and evolving marketing attribution models and a foundational understanding of media buying and optimization processes across multiple platforms
  • You understand the product-development lifecycle and have experience partnering with teams to drive a collaborative data-driven culture based on data exploration and hypothesis testing anchored in the customer experience
  • Strong communication skills and the ability to tell complex stories through simple narratives, while maintaining the depth of understanding to go deep on the details as needed
  • You understand the importance of foundational data architecture in driving scalable and successful analytic products and decision-making downstream and have experience leading or partnering with data engineers to build an optimized foundation
Responsibilities
  • Effectively lead, manage, and develop a high-performance team of business analysts and analytics managers spanning marketing and product analytics functions
  • Continue to evolve the organization’s decision-making & ROI framework based on rigorous testing methodologies combined with both quantitative and qualitative measures of success
  • Your team will own defining, tracking, and narrating the performance of core metrics within the product as well as performance and lifecycle marketing
  • Partner with product, design, and marketing leaders to help drive growth and solve customer problems by supporting a hypothesis and data-driven culture
  • Identify areas of opportunity to provide scalable data solutions to emerging business needs
  • Partner with diverse cross-functional teams including engineering and data infrastructure to ensure an efficient flow of actionable information

Rover.com operates in the pet care market, providing a variety of products and accessories for pets, including toys, treats, grooming supplies, and personalized items. Customers can browse and purchase these items directly from the website, which features a curated selection of high-quality products. Rover.com stands out from competitors by focusing on unique offerings like personalized items and specialized collections that cater to specific pet needs, such as boredom and anxiety. The goal of Rover.com is to meet the growing demand for quality pet products while ensuring convenience for pet owners through its e-commerce platform.

Company Stage

Acquired

Total Funding

$321.9M

Headquarters

Seattle, Washington

Founded

2011

Growth & Insights
Headcount

6 month growth

6%

1 year growth

22%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Blackstone provides Rover.com with significant resources and expertise to expand its market presence and enhance its product offerings.
  • Rover.com's focus on customer favorites, new arrivals, and top sellers ensures it remains relevant and competitive in the fast-growing pet care market.
  • Partnerships with organizations like the Spokane Humane Society highlight Rover.com's commitment to social responsibility and community engagement.

What critics are saying

  • The integration with Blackstone could lead to strategic shifts that may not align with the current company culture, potentially causing internal disruptions.
  • The highly competitive pet care market requires continuous innovation and differentiation to maintain market share.

What makes Rover unique

  • Rover.com focuses exclusively on the pet care market, offering a curated selection of high-quality and innovative products, unlike broader e-commerce platforms.
  • The company's emphasis on unique items like personalized products and seasonal collections helps it stand out in a crowded market.
  • Rover.com leverages the convenience of online shopping to reach a broad audience, differentiating itself from traditional brick-and-mortar pet stores.

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