Media Client Lead

 

About the Role

Media Client Lead to help manage deliverables, performance outcomes, and stakeholders on EdTech digital marketing account. As a delivery and strategy lead, the Client Lead will build strategic relationships with key clients, oversee day-to-day communications, manage cross-functional teams to ensure high-ROI performance delivery, and design & maintain robust growth roadmaps focused on lead acquisition, funnel conversion, and overall revenue growth. Reporting directly to the Head of Media, India, with a matrix reporting line to the Global Client Lead, successful candidates will demonstrate a strategic, performance-first mindset bringing strong Paid Media expertise (SEM, Paid Social, Programmatic) to drive scalable EdTech growth, optimize customer acquisition costs (CAC), and unlock upsell and cross-sell opportunities for organic revenue growth.

This role focuses on driving full-funnel performance marketing strategies tailored to the EdTech sector, scaling lead acquisition, optimizing conversion rates, and maximizing lifetime value (LTV). While it requires technical mastery in performance paid media and analytics, you will be supported by specialized execution teams (media SMEs, conversion rate optimization specialists, platform experts, and data analysts).

You will bring proven performance marketing and project management experience, having managed high-budget acquisition campaigns across search, social, and display with measurable revenue results. You will deliver value by translating media investments into qualified leads, lower CAC, higher enrollment rates, and scalable revenue for EdTech clients.

Responsibilities Include:

• Work with EdTech clients to align business targets with full-funnel paid media strategies, building performance roadmaps that consistently deliver lead volume, high conversion rates, and positive ROAS.
• Lead the creation and execution of multi-channel paid media project plans specifying audience targeting strategies, budget allocation, creative testing cadence, and conversion optimization goals.
• Orchestrate multi-disciplinary performance teams to deliver high-converting campaigns across Google Ads, Meta, LinkedIn, and emerging platforms.
• Manage a team of 18-20 paid media and performance specialists dedicated to EdTech client accounts.
• Ensure lead generation, CPL, CAC, and ROI metrics are clearly defined, tracked in real-time, and communicated to client leadership through performance dashboards and QBRs.
• Develop high-impact performance reports highlighting CAC improvements, lead quality metrics, and incremental revenue contributions.
• Organise day-to-day, weekly and ongoing communication with internal and external stakeholders through project plans, emails, meetings and QBRs
• Manage relationships with internal and external stakeholders on the project that support effective execution and efficient delivery 
• Manage internal operations for the project including but not limited to time tracking, ticketing, billing, and finance
• Develop processes and documentation to organise day-to-day project operations
• Lead communications and nurture client relationships that encourage growth opportunities beyond the project scope
• Contribute to the building of knowledge and capability amongst the client service organisation through facilitating training and mentoring of team members 
• Proactively drive the identification and execution of growth opportunities across accounts to increase revenue opportunities and profitability of engagements.

What you bring to it:

Requirements:

• Proficient in written and verbal English
• 12+ years of digital marketing experience, whether at a publisher, agency, consultancy, trading desk, technology company, or brand. 
• Deep expertise in performance-driven Paid Media (Search, Paid Social, Display, Retargeting) with a focus on lead generation and direct-response campaigns.
• Proven track record of managing conversion funnels, landing page optimization (CRO), and CRM integration (e.g., HubSpot, Salesforce) for lead nurture and attribution.
• Hands-on experience in the EdTech or higher education sector, with a deep understanding of student acquisition lifecycles, seasonality, and decision-making drivers.
• People management experience & ability and desire to scale knowledge and facilitate learning among team members 
• Project management experience, with demonstrated abilities to manage and organise projects, build detailed project plans, and manage multiple internal and external stakeholders to deliver outcomes. 
• Excellent communication skills, both written and verbal, and ability to effectively communicate with stakeholders ranging from C-suite through to platform SMEs. 

Optional Requirements:

• Strong analytical skills, proficient in multi-touch attribution modeling, CAC:LTV analysis, and funnel drop-off analytics.
• Experience with marketing automation tools, lead scoring models, and conversion rate optimization (CRO) platforms.
• Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty and adapt to a rapidly changing environment
• Proficiency with both website and app analytics, spanning solutions design, implementation and analysis

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