Associate Client Director - Social & Influencer

About Edelman

Edelman is a global communications firm built on the belief that earned attention drives real impact. We help some of the world’s most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture,mediaand technology.

In Australia, our Social & Influencer team sits at thecentreof this approach — bringing together strategists, creatives, mediaspecialistsand storytellers to deliver work that is social by design and earned at its core.

We believe the best ideasdon’tinterrupt — theyparticipatein culture, sparkconversationand inspire action.

Role Overview

We’relooking for anAssociate Client Director to lead one of our most exciting global sporting briefs, sitting at the heart of culture,fandomand real-time conversation. 

This role is designed for a social-first leader — someone who understands how audiences behave, how content travels, and how to turn moments into momentum.You’lllead the development of a dynamic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.

As a senior leader in the Social & Influencer team,you’llcombine strategic thinking, creativeinstinctand operational excellence to deliver work that earns attention, drivesengagementand delivers measurable impact — grounded in Edelman’s earned-first, integrated approach.

You’llalso play a critical role in bringing together teams across Edelman Australia, ensuring seamless, integrated delivery across markets,disciplinesand time-sensitive moments.

WhatYou’llDo

Build the Social Engine

• Develop and lead a 12–18 monthsocial ecosystem strategy spanning hero moments and always-on content

• Define channel roles across TikTok, Instagram,YouTubeand emerging platforms

• Create frameworks that allow content to scale, flex and respond in real time

• Ensure everything we do is culturally relevant, insight-led and built to travel

Lead Creator & Influencer Strategy

• Own the end-to-end creator ecosystem — from strategy andselectionthrough to contracting andoptimisation

• Build meaningful partnerships with creators that feel authentic and culturally connected

• Continuously refine approach based on performance, platformshiftsand audiencebehaviour

Drive Content Excellence

• Oversee content calendars,productionand approvals across a fast-paced, high-volume environment

• Ensure content is platform-native, creatively strong and delivered at pace

• Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise

Stay Ahead of Culture

• Bring a deep understanding of platform nuance and socialbehaviour

• Spot trends early and know when (and how) to act

• Lead thinking on community engagement,participationand conversation

• Build strategies that turn passive audiences into active fans

Integrate Paid, Owned & Earned

• Partner with media teams to deliver smart paid amplification strategies

• Ensure content isoptimisedfor performance across all channels

• Connect the dots between paid, owned and earned tomaximiseimpact

Lead Clients with Confidence

• Act as a trusted senior advisor, providing clear, strategic counsel

• Bring calm, confident leadership in high-pressure, real-time environments

• Build strong relationships with senior stakeholders and guide decision-making

Lead Teams & Collaboration

• Lead a team of managers,executivesand external creators

• Foster a collaborative, high-performing team culture

• Coordinate seamlessly with Edelman teams across Australia to deliver integrated work

• Coach and develop talent across all levels

Measure What Matters

• Own reporting across engagement, share of voice,conversionand sentiment

• Turn data into actionable insights andoptimisationstrategies

• Clearlydemonstratethe impact of social and influencer activity

What You Bring

- 10+ years’ experience across social,digitalor integrated communications

- Proven experience leading large-scale social and influencer campaigns

- Deepexpertiseacross TikTok, Instagram,YouTubeand emerging platforms

- Strongtrack recordbuilding and managing creator ecosystems

- Experience working in fast-paced,reactiveor live environments

- Excellent client leadership and presentation skills

- Strong commercial mindset and delivery discipline

- Calm under pressure, decisive and solutions-focused

- A genuine passion for culture,sportand social storytelling

Why This Role is Different

-You’llbe working at thecentreof a global cultural moment

- The work is always-on, fast-moving and highly visible

- Success depends on speed,instinctand precision

-You’llshape how fans experience and engage in real time

-You’lllead a truly integrated, national team effort