Business Analyst 2 - Product

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, is seeking a Business Analyst II to join its Orangetheory Fitness Product team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

Purpose Brands is the global leader in health, wellness and fitness franchising, enriching the health, wealth and wellbeing of franchisees, consumers and employees. The company operates a trusted portfolio of wellness brands — including Anytime Fitness, Orangetheory Fitness, The Bar Method, Waxing the City, and more — across 40+ countries.

The Global Product Team builds the digital platforms, member experiences, and franchise solutions that power the brand’s future.

The Business Analyst supports global product initiatives by translating business needs into clear, actionable requirements and ensuring successful delivery across digital platforms (web, mobile app, CRM, access control, and related systems).

This role partners closely with product managers, engineering, brand stakeholders, and international stakeholders to support discovery, documentation, launch readiness, and post-launch optimization.

The Business Analyst plays a key role in connecting business needs to product execution while building strong foundational product operations practices. Providing clear requirements, insights, documentation, and decision-ready recommendations.

Purpose/Impact: (Duties & Essential Functions) 

Requirements & Documentation

• Gather and document business and functional requirements
• Translate stakeholder needs into user stories and acceptance criteria
• Maintain requirement traceability and documentation hygiene
• Support backlog grooming and sprint planning preparation

Discovery & Stakeholder Support

• Assist in facilitating discovery sessions and stakeholder interviews
• Document current-state and future-state processes
• Identify gaps, dependencies, and risks
• Support alignment across HQ, regions, and franchise stakeholders

Launch & Adoption Support

• Assist with launch readiness activities (documentation, FAQs, training support)
• Support hyper-care tracking and issue triage
• Capture feedback and contribute to iteration planning

Analytics & Reporting

• Support KPI tracking and reporting
• Assist in measuring adoption, engagement, and business impact
• Help prepare dashboards and post-launch summaries

Process & Operational Excellence

• Contribute to improving product documentation standards
• Maintain templates, playbooks, and centralized artifacts
• Support consistent global product processes

Strengths and Background

• Bachelor’s degree in Business, Information Systems, Product, or related field
• 2–4+ years of experience in business analysis, product support, or product operations
• Experience working on digital platforms (web, mobile, CRM, SaaS systems) preferred
• Strong documentation and organization skills
• Comfortable working in cross-functional environments
• Familiarity with Agile methodology

What You’ll Bring

• Detail-oriented and structured thinker
• Strong written and verbal communication skills
• Collaborative and proactive
• Curious and comfortable asking clarifying questions
• Interested in growing into a senior product or senior BA role

What Purpose Brands Offers

• Opportunity to shape the digital future of the world’s largest fitness franchise.
• A global environment with exposure to APAC, EMEA, LATAM, and North America product work.
• A mission-driven culture centered on improving the health and wellbeing of millions.
• Strong cross-functional collaboration across product, engineering, marketing, brand, and franchise operations.
• Competitive compensation, benefits, and growth opportunities within a fast-scaling organization.

Salary Range: $95k - $105k

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.