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Full-Time

Affiliate Marketing Manager

Confirmed live in the last 24 hours

The Farmer's Dog

The Farmer's Dog

501-1,000 employees

Fresh, human-grade dog food delivery service

Consumer Goods
Food & Agriculture

Compensation Overview

$115k - $135kAnnually

+ Equity Ownership

Mid

New York, NY, USA

Requires in-office presence 2-3 days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • You have 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomously
  • You are proficient with affiliate platforms such as Impact Radius
  • You have experience working with a variety of publishers and sub-networks (Rakuten, Skimlinks) and are fluent with data platforms (GA4 and Looker knowledge are a plus)
  • You are well-versed in key acquisition metrics (CAC, CPL, LTV, CPA) and are comfortable using Excel and Google Sheets (including an above-average knowledge of formulas)
  • You possess excellent problem-solving skills, are highly adaptable, and have the ability to prioritize daily and weekly tasks effectively
  • You are collaborative and pride yourself on your strong and effective communication skills.
Responsibilities
  • You’ll spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships.
  • You’ll source new partners, expand existing relationships, and leverage all resources (including finding new ones) to achieve the best outcomes at efficient costs via strong and mutually beneficial negotiations.
  • You’ll oversee affiliate budget decisions and forecasting, and communicate decisions to all other channel owners.
  • You’ll conduct data analyses and implement innovative strategies for audience expansion and program scalability as the go-to expert for data, insights, and strategy for your channel.
  • You’ll collaborate closely with brand, creative, and finance teams, ensuring alignment and compliance across campaigns.
  • You have strong intuition and know when to follow it versus taking data at face value. You know when to dig deeper and when to socialize your hypothesis and execute.

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. Their service allows customers to create personalized meal plans for their dogs through their website. The food is prepared in the U.S. using high-quality ingredients and is free from preservatives and artificial additives, setting it apart from traditional dog food options. This subscription-based model ensures that pet owners receive regular deliveries, eliminating the need for store visits and reducing retail markups. The Farmer's Dog aims to improve pet health and well-being, as evidenced by customer testimonials reporting better weight management, increased energy, and fewer digestive problems in their dogs.

Company Stage

Series D

Total Funding

$168.1M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

17%

1 year growth

34%

2 year growth

50%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Farmer's Dog's potential valuation increase, as it seeks to raise hundreds of millions, indicates strong investor confidence and growth prospects.
  • Partnerships with veterinary associations like WSAVA and pet wellness centers like The Dog House Pet Salon enhance credibility and expand market reach.
  • Customer testimonials and significant health improvements in pets bolster the brand's reputation and customer loyalty.

What critics are saying

  • Raising significant capital could lead to pressure for rapid growth, potentially straining operational capabilities.
  • The premium pricing of fresh, human-grade dog food may limit market penetration to higher-income pet owners.

What makes The Farmer's Dog unique

  • The Farmer's Dog offers fresh, human-grade dog food, setting it apart from traditional pet food brands that use preservatives and artificial ingredients.
  • Their direct-to-consumer subscription model ensures food freshness and eliminates retail markups, providing better value and quality to customers.
  • Personalized meal plans tailored to individual dogs' needs enhance customer satisfaction and pet health, a unique selling point in the pet food market.

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount