Associate Director Generative Engine Optimisation
Burson
Associate Director Generative Engine Optimisation
Burson
Global reputation management and communications firm
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
This role sits at the forefront of digital communications, driving the integration of Generative Engine Optimisation (GEO), Digital PR, and Search Engine Optimisation (SEO) strategy. As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI-driven environments. You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross-functional collaboration within the agency.
What you'll do:
Experience that contributes to success:
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson is a global communications firm that helps clients build and protect their reputation to create value and gain a competitive edge. It integrates reputation with business goals and guides messaging, monitoring, and stakeholder engagement to influence public perception. The firm sets itself apart by focusing on turning reputation into a strategic asset through an integrated, purpose-driven approach and global reach. Its goal is to help clients protect, grow, and leverage their reputation for sustainable leadership and success.
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