Rothy's
Direct-to-consumer footwear from recycled materials
Keyholder
About the job
- The candidate must be at least 18 years of age.
- The candidate must have 1–2 years of retail or customer service experience, ideally with some leadership responsibility.
- The candidate must be able to connect with customers and deliver exceptional service.
- The candidate must have experience supporting operational tasks such as merchandising, shipment, or stockroom leadership.
- The candidate must be able to stand or walk for an entire shift.
- The candidate must be able to lift, push, carry, or otherwise move up to 25 pounds.
- The candidate must be able to frequently bend, reach, and stretch and safely use ladders and step stools.
- The candidate must be able to uphold Rothy’s Experience by following the dress code, including wearing Rothy’s shoes during every shift.
- The candidate must be available to work a minimum of 40 hours per week, including Fridays, Saturdays, Sundays, holidays, and evening and opening shifts.
- Lead and model Rothy’s Experience through exceptional service and selling on the sales floor by coaching and guiding team members to consistently uphold brand standards.
- Drive personal and team sales results by delivering the Rothy’s Experience to all customers and supporting teammates through coaching and team selling.
- Create lasting relationships with customers through strong clienteling practices.
- Assist with executing in-store events and activations that engage the local community, support brand awareness, and drive sales.
- Support onboarding and training by reinforcing store standards, standard operating procedures, service expectations, selling behaviors, and product knowledge on the sales floor.
- Act as Manager on Duty when assigned, ensuring daily operations, visual merchandising tasks, and service expectations are met by all team members.
- Own assigned areas of responsibility as part of the Division of Responsibility program and communicate progress, opportunities, and feedback to store leadership.
About the company
Rothy's designs and sells footwear and accessories that are made from recycled materials, including plastic bottles and ocean-bound marine plastic. The products are offered directly to customers through an online store, rothys.com, with options for women, men, and children, plus gift cards and a referral program. The way it works is simple: materials are recycled into new products (shoes, handbags, and accessories) and sold online, with sizing and styles chosen by the customer to fit everyday use. The company differentiates itself by committing to sustainability—using recycled and ocean-bound plastics—and by maintaining full control over its brand and pricing through a direct-to-consumer model. Its goal is to provide fashionable, comfortable items while reducing environmental impact and encouraging more sustainable fashion.
Company Size
201-500
Company Stage
Series C
Total Funding
$242M
Headquarters
San Francisco, California
Founded
2012
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Simplify's Take
What believers are saying
- March 2026 Nordstrom 'Make Room for Shoes' capsule expanded Rothy's national reach.
- April and July 2026 store openings in Southlake and Philadelphia keep comp-store discovery strong.
- August 2026 kids launch and fair harbor collaboration broaden categories beyond core women's flats.
What critics are saying
- MIA litigation showed imitators target Rothy's easiest designs; copycats will keep compressing margins.
- Wholesale now near one-third of revenue, weakening pricing control and increasing Nordstrom dependence.
- If sustainable-fashion demand cools, Rothy's becomes a style brand with no durable moat.
What makes Rothy's unique
- Proprietary 3D knitting and washable recycled materials create repeatable comfort and lower waste.
- September 2026 Delaware judgment validated ten design patents and The Point, The Flat trade dress.
- Rothy's blends DTC, Nordstrom wholesale, and owned stores without abandoning premium sustainability branding.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Mental Health Support
Wellness Program
Employee Discount Program
Commuter Benefits
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Rothy's obtains federal court consent judgment and permanent injunction in lawsuit against MIA shoes and retailers DSW, stitch fix and famous footwear, validating Rothy's design patents and trade dress rights. Delaware federal court adopts findings that ten of Rothy's design patents and the trade dress rights of The Point and The Flat are valid and infringed, and permanently enjoins the defendants from selling the accused knit flats SAN FRANCISCO - Rothy's, Inc., the design-led footwear brand renowned for its signature knit styles, timeless silhouettes and...
Its kids tested Rothy's (very nice) kids' shoes. Aug. 7, 2026 I first bought a pair of Rothy's shoes a few years ago after Strategist contributor Erika Veurink wrote about walking all over Florence in the brand's Square mary janes. Since then, I've talked to dozens of women who love various Rothy's styles and recently became infatuated with a pair of Rothy's fisherman sandals myself. But I was still surprised to notice that Rothy's makes kids' shoes, too, from mini versions of the adult ballet flats and mary janes to an impressive and growing line of sneakers, clogs, loafers, and sandals in sizes little-kid 8 to big-kid 3. So I asked two other Strategist staffers to join me in testing a few pairs on its kids ranging in ages from 3.5 to 8 years old. Rothy's shoes look better on kids. The appeal of Rothy's shoes is not that they are the most stylish or trendy shoes around. It's that they are reliably nice-looking and easy, especially since one of the brand's key selling points is that its shoes can be thrown in the washing machine or quickly rinsed off in the sink. But there are instances when that proposition breaks down for adults: Even the most sophisticated Rothy's styles are usually too casual for weddings or other formal events. For kids, that's not really an issue - and the children's versions of Rothy's are brighter and just more fun. There are clogs covered in rainbows and daisies, slip-on loafers accented with cherries and sardines, candy-striped mary janes, and Velcro sneakers in watermelon pink and electric blue. Rothy's also just launched a new kid sneaker, the Stretch sneaker, with elasticated no-tie laces. Aurielle Sayeh, a creative director and DJ, has a 4-year-old daughter with a really colorful wardrobe that she says pairs perfectly with Rothy's kids' shoes, especially the sardine loafers (which she told me she has put in the washing machine without any worries).
Rothy's finds the 'perfect spot' for Philadelphia debut. Published Date: July 21, 2026, 12:26 PM EDT A sustainable footwear and accessories brand will open this fall in Philadelphia's Rittenhouse Square neighborhood. Video Muted Rothy's will debut at 1613 Walnut St., and Gio Lepori, vice president of global retail, told Whatnow Philadelphia the brand always had Philadelphia on its expansion roadmap and waited until it found the "perfect spot." The company's closest location currently operates at the King of Prussia Mall. "Rittenhouse Square is a neighborhood where people don't just pass through. They spend time there, they discover new places, and they come back. It has a strong local identity alongside brands people know and trust, and that's exactly the kind of community we look for. Our goal isn't simply to open a store, but to become part of the neighborhood," Lepori said. Rothy's designs and sells machine-washable shoes, handbags and accessories made from recycled materials using its 3D knitting process. The upcoming store will feature Rothy's signature open-concept layout designed to create a welcoming shopping experience. "We design our stores to encourage people to slow down, try different styles, ask questions, and spend time with the collection. Craftsmanship, fit and comfort are things that are best understood in person, and our stores give customers the opportunity to experience those qualities for themselves," he said. The team is eager to become part of the Philadelphia community. "Every new store is an opportunity to become part of a new community, and that's always the most rewarding part of the job. One of my favorite moments is watching someone try on Rothy's for the first time. That moment when they experience the comfort of our shoes for the first time. "It's an exciting milestone for us, and we're eager to become part of the Rittenhouse neighborhood," Lepori said. An official opening date has not been announced. Visit Rothy's website and follow the brand on Instagram and Facebook for the latest updates. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Philadelphia Regional Reporter Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.
Rothy's opens in Town Square. The Fashionista Favorite Finally Steps Into Southlake April 15, 2026 1:33 PM Shoppers can now step into sustainable style without leaving Southlake. Cult-favorite brand Rothy's has officially opened its doors at Southlake Town Square, bringing its signature blend of fashion-forward design and eco-conscious innovation to the area's premier retail destination. Known for its sleek, washable flats, handbags, and everyday essentials made from recycled materials, Rothy's has built a loyal following among style insiders who value both aesthetics and impact. The new boutique, located at 307 Grand Ave. E., offers a curated selection of the brand's bestselling silhouettes alongside seasonal styles. The opening further cements Town Square's status as a fashionista haven, with Rothy's joining neighboring fan-favorite brands like Alo Yoga, Gorjana and Vuori. Beyond shopping, customers can also take part in Rothy's in-store recycling program, reinforcing the brand's commitment to circular fashion and reducing waste. With its arrival, Southlake Town Square adds another high-profile name to its retail lineup - and gives local shoppers an easy way to elevate their wardrobe with pieces that look good and do good.
Vuori names first-ever chief product officer. 4 hours ago American activewear brand Vuori has appointed Heather Archibald as its new chief product officer, effective April 20, to advance its "product-first vision built on innovation and performance". In the newly created role, Archibald has been tasked with leading the end-to-end product organisation and overseeing the lifecycle of the product portfolio from design and development to merchandising, raw material planning, production and sourcing strategy. The new role aims to advance Vuori's global product strategy and innovation roadmap, states the California-based brand, while also shaping its line and assortment architecture and investment strategy, and continuously elevating the brand and product experience. Joe Kudla, founder and chief executive of Vuori, said in a statement: "This is an exciting moment for Vuori as we continue to build on our strong momentum and invest in the capabilities that will carry us forward. "With Heather joining the brand, we're reinforcing our commitment to a product-first approach, deepening innovation, sharpening storytelling and assortments, and bringing even greater rigour to how we scale while maintaining a deep connection with our consumers." Archibald will join Vuori from footwear brand Rothy, where she served as chief product and merchandising officer. Before Rothy, Archibald held various product leadership roles across global brands, including as chief product officer at Title Nine, and product and merchandising leadership roles at both Restoration Hardware and Gap Inc. Commenting on her new role, Archibald said: "Vuori has built something truly distinctive at the intersection of covetable, high-quality product, its strong 'Built to Move In. Styled for Life' north star and a clear, sustainable mission, each setting the stage for an unbelievable future. "I'm honoured to join the brand on this growth journey. It's an exciting time for us to continue elevating the product experience through innovation and grounded in our deep understanding of the consumer." Archibald's appointment follows Vuori naming Tom Holland as "a creative, strategic, and financial partner," after signing a multi-year partnership with the British actor, producer, and entrepreneur. Founded in 2015, Vuori has quickly established itself as a category leader in the activewear and lifestyle market and hit its 100-store milestone in late 2025. It currently serves consumers across close to 30 countries and is continuing to drive growth with a focus on key markets in the US, Europe and Asia. By the end of 2026, Vuori expects to add 25 additional new locations, including 15 international store locations.