Highland Electric Fleets

Turnkey electrification and depot fleet management

Senior Manager, Growth Marketing

Growth MarketingConfirmed live in the last 24 hours

Full-timeBeverly, MA, USAHybrid

About the Job

Requirements

At least 7 years of experience in growth, digital, or performance marketing, with a track record of owning channel strategy and performance.
Ability to operate as a senior individual contributor and subject-matter expert.
Experience managing agencies or external vendors and driving results from partners.
Hands-on experience with analytics platforms such as GA4, Looker, and HubSpot, and testing frameworks such as A/B and multivariate testing.
Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools.
Experience developing full-funnel strategies across acquisition, nurture, and retention.
Working knowledge of SEO, conversion rate optimization, and marketing automation tools such as HubSpot.
Ability to analyze information and communicate clear recommendations.

Responsibilities

Own full-funnel growth strategy across paid media, including Google, LinkedIn, Meta, and TikTok; SEO/AEO; email; and web, to drive qualified leads and maximize return on investment.
Direct the digital marketing agency on demand-generation strategy and paid-media execution, reviewing, approving, and optimizing campaigns to meet cost-per-lead and pipeline targets.
Develop paid-acquisition strategies for priority personas, including superintendents, directors of transportation, CFOs/business managers, and school board members.
Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline.
Own the day-to-day digital agency relationship by briefing and prioritizing work and holding the partner accountable for scope, timelines, and performance.
Translate company goals into direction for agency-led strategy and paid media, and approve deliverables against brand, quality, and performance standards.
Manage media budget and pacing with the agency to maximize return.
Determine the appropriate balance of in-house and agency work, bringing execution in-house where it improves efficiency and results.
Own marketing data integrity and the single source of truth across GA4, HubSpot, Looker, and advertising-platform dashboards.
Partner with the agency on reporting infrastructure to track funnel KPIs across digital channels and improve lead quality.
Turn data insights into test plans and growth hypotheses, and lead reporting cycles to share learnings and recommendations with leadership.
Optimize the website for traffic, engagement, and conversion through user-experience improvements, funnel analysis, and A/B testing.
Own landing-page strategy and performance, collaborating with agency, design, content, and web-development resources as needed.
Own on-page and technical SEO strategy to grow organic traffic and improve rankings, including visibility in AI/large-language-model search.
Partner with content, brand, and public-relations teams to build a content calendar supporting keyword priorities and thought-leadership goals.
Use tools such as SEMrush to identify and address content gaps aligned with buyer intent.
Own and execute email marketing and HubSpot marketing automation, including nurture flows and lifecycle programs, aligned with agency strategy and recommendations.
Build and manage audience-segmentation strategies for email, advertising, and nurture flows.
Support account-based marketing campaigns with Sales, targeting high-value districts or municipalities with personalized ads and assets.
Run structured A/B tests on email subject lines, content, and send timing; use AI tools to generate and evaluate variants and turn results into repeatable playbooks.
Apply AI and marketing tools to targeting, campaign optimization, content, and analytics to improve efficiency.
Partner with the agency to assess, integrate, and roll out AI tools that improve efficiency and scale.
Build workflows and playbooks that improve efficiency and create a scalable, data-driven marketing operation.

Desired Qualifications

Experience in B2B or public-sector (B2G) marketing.

Salary Range: 145000 to 165000 (Currency: USD) (Pay period: per-year-salary)

About Us

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

Summary:

We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.

The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale — deep AI expertise isn’t required, but a bias for finding smarter ways of working is.

This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.

Overview:

Growth Strategy & Performance Marketing

Own full-funnel growth strategy across paid media (Google, LinkedIn, Meta, TikTok), SEO/AEO, email, and web to drive qualified leads and maximize ROI

Direct our digital marketing agency on demand generation strategy and paid media execution — reviewing, approving, and optimizing campaigns to hit CPL and pipeline targets

Develop paid acquisition strategies tailored to priority personas (e.g., superintendents, directors of transportation, CFOs/business managers, school board members)

Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline

Agency & Vendor Management

Serve as Highland’s day-to-day owner of the digital agency relationship — briefing, prioritizing, and holding the partner accountable to scope, timelines, and performance

Translate Highland’s goals into clear direction for agency-led strategy and paid media, and approve deliverables against brand, quality, and performance standards

Manage media budget and pacing alongside the agency to maximize return

Own the balance of in-house vs. agency work, bringing execution in-house where it drives efficiency and result

Digital Analytics & Reporting

Own Highland’s marketing data integrity and single source of truth across GA4, HubSpot, Looker, and ad platform dashboards

Partner with the agency on reporting infrastructure to track core funnel KPIs across all digital channels with a goal to continually improve quality of leads

Turn data insights into test plans and growth hypotheses; lead reporting cycles to share learnings and recommendations with leadership

Website & CRO

Optimize Highland’s website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing

Own landing page strategy and performance, collaborating with the agency, design, content, and web development resources as needed

SEO/AEO & Content Performance

Own on-page and technical SEO strategy to grow organic traffic and improve rankings, including visibility within AI/LLM search

Partner with content, brand, and PR teams to build a content calendar that supports keyword priorities and thought leadership goals

Use tools like SEMrush to identify and fill content gaps aligned with buyer intent

CRM, Email & Personalization

Own and execute email marketing and marketing automation (HubSpot) — nurture flows, and lifecycle programs — aligned with agency strategy and recommendations

Build and manage audience segmentation strategies for email, advertising, and nurture flows

Support account-based marketing (ABM) campaigns in coordination with Sales — targeting high-value districts or municipalities with personalized ads and assets

Run structured A/B tests on email subject lines, content, and send timing, using AI tools to generate and evaluate variants faster and turn results into repeatable playbooks

AI & Marketing Operations

Take a practical, efficiency-minded approach to AI and marketing tools — you don’t need to be an AI expert, but you know how to put the right tools to work for targeting, campaign optimization, content, and analytics

Partner with the agency to assess, integrate, and roll out AI tools that help drive efficiency and scale

Build workflows and playbooks that improve team efficiency and create a scalable, data-driven marketing operation

Qualifications:

7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance

Comfortable operating as a senior individual contributor and subject-matter expert

Experience managing agencies or external vendors and driving strong results from partners

Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)

Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools

Experience developing full-funnel strategies across acquisition, nurture, and retention

Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)

Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations

A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things

Experience in B2B or public sector (B2G) marketing a plus

What You Can Expect from Highland:

Competitive base salary and performance-based bonus program
A supportive, highly collaborative, team-oriented environment
Ability to work with bright, innovative, and forward-thinking colleagues
Health, Vision, and Dental coverage for employees & their dependents
Generous Paid Time Off
401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

About the Company

Highland Electric Fleets

Turnkey electrification and depot fleet management

Highland Electric Fleets provides turnkey electrification of school bus fleets in North America by handling every step from planning to operation. They work with school districts and third-party fleet providers to procure electric buses and charging equipment, deploy and manage depot charging infrastructure, train staff, and help customers secure grants and incentives. Their offering uses a flat per-bus-per-year price with no upfront costs, covering charging management, maintenance support, and uptime guarantees. Highland also owns and operates contracted electric school bus fleets in several U.S. states and runs a vehicle-to-grid program. Their goal is to make electric school bus operations cost-competitive with diesel while simplifying the transition for districts.

Company size: 51-200
Company stage: N/A
Total funding: $478M
Headquarters: Beverly, MA
Founded: 2018

Recently Posted Jobs

Explore more opportunities at Highland Electric Fleets

See more jobs