PepsiCo

Makes salty snacks, sodas and sports drinks

Trade Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeJakarta, IndonesiaNo salary listedIn-person

About the Job

Requirements

A university degree is required; a degree in Marketing or Business is preferred.
At least 7 years of relevant work experience in an FMCG environment.
Knowledge of marketing fundamentals, including channel, category, and shopper marketing.
Ability to analyze numbers and develop assumptions from findings while working with ambiguity.
Ability to develop and manage overall project plans, identify and monitor budget and people resources, and ensure seamless implementation.
Ability to present data and insights clearly and concisely, create presentation decks, and articulate research findings.

Responsibilities

Build a strong annual plan to deliver Quaker sales volume targets, including trade activities and distribution-driving initiatives.
Manage end-to-end marketing for the Quaker brand portfolio in Indonesia by executing brand activation programs in collaboration with the Commercial and Marketing Lead.
Translate Quaker brand strategies into channel and category programs and activities that support volume growth and market-share ambitions, and deliver PepsiCo's in-store picture of success by channel and product category.
Facilitate Joint Business Plans and Annual Operating Plans, aligning with internal teams to support effective planning and execution.
Assume overall responsibility for Quaker.
Participate with the Quaker Commercial Head in local customer pitches, including preparing bidding proposals and participating in bids.
Build relationships with key customers throughout contract periods to support contract extensions.
Improve Quaker brand visibility with key customers in collaboration with the Head of Trade Marketing.
Develop a promotional calendar to drive profitable incremental growth for the Quaker portfolio using local agencies and partners, and ensure timely and complete execution.
Conduct pre- and post-execution promotion evaluations, recommend corrective actions to the Sales Manager, and communicate results to field teams for improvement actions.
Comply with PEP trade-spend control processes.
Collect and provide promotion sales results and feedback to CDT to improve future plans.
Develop shopper activities to increase baseline sales over previous years.
Manage merchandising strategy and direction, including permanent point-of-sale material display recommendations and planogram solutions aligned with POP vision, objectives, and brand vision, in collaboration with the Heads of Trade Marketing, Marketing, and CDT.
Review sales progress against objectives in monthly internal team meetings for the assigned channel using monthly sales data.
Collect and share customer and distributor feedback and market intelligence in weekly or monthly MU meetings, and propose necessary actions.
Provide reports and data requested by the region or leaders.
Align and activate business objectives with the Quaker Commercial Lead to achieve goals.

Overview

Build strong year plan to deliver the annual quaker sales volume target.

To manage end-to-end Marketing for Quaker Brand Portfolio in Indonesia by executing winning brand activation programs working closely with the Commercial and Marketing Lead.
To translate Quaker brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category

Responsibilities

Grow Volume and Distribution

Build strong year plan to deliver the annual sales volume target of Quaker which include trade activities related and distribution drive initiatives.
Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
Assume overall responsibilities for Quaker
Be fully engaged from the initial stage of deal for local customer pitch (preparing for bidding proposals and participating in bidding together with Quaker Commercial Head
Keep building up strong relationship by wiring with the key customers during the whole contract period to extend the contract.
Improve Quaker brand visibilities in key customers working together with Head of Trade Marketing

Monitor Trade Promotion Executing Plans

Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
Comply with PEP control processes for Trade Spends
Collect and provide the promotion results (sales results and feedback) to CDT to improve future plans
Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT

Tracking Sales Promotion results with Distributor

Review sales progress vs objective in monthly internal team meetings of the assigned channel by collecting sales data once a month.
Collect/share customer/distributor feedback and market intelligence in MU weekly/monthly meetings and propose necessary actions to take.
Provide the reports/data requested by the region or leaders.
Leverage, activate and align business objectives with Quaker Commercial Lead to achieve the goal.

Qualifications

University degree, Marketing/Business degree is a preference

7 - 9 years relevant work experience in an FMCG environment

Knowledge of Marketing Fundamentals is a must (Knowledge of channel/ category/ shopper markeeting)

Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity

Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation

Communication Skills - Can present data/insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings)

About the Company

PepsiCo

Makes salty snacks, sodas and sports drinks

PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.

Company size: 10,001+
Company stage: IPO
Headquarters: Harrison, NY
Founded: 1965

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