Marketing Manager
IQM
Marketing Manager
IQM
Voter data and programmatic political ads
Salary Range: 140000 to 155000 (Currency: USD) (Pay period: per-year-salary)
IQM is seeking a Marketing Manager. In this role, you will own campaign management and storytelling (for Sales) around the advantages and functionality of our DSP.
You’ll collaborate with Product Marketing, Product, and Sales to lead go-to-market for product launches and new offerings, build sales enablement materials, manage IQM’s presence at industry events, and develop thought leadership with executives. This role is ideal for someone who is curious, outgoing, communicative, passionate, and a problem solver; someone who can operate independently but knows when to ask for help, is creative but focused, resourceful, and provides answers before questions are asked.
This role is hybrid, meaning team members are expected to work one to two days per week in person, at the office location in NYC.
At this time, IQM does not sponsor new applicants for employment authorization for this position.
Campaign Management: Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content, tied to pipeline goals.
Go-to-Market: Lead go-to-market for product launches and new offerings: messaging, launch assets and sales training.
Sales Enablement: Build sales enablement materials: pitch decks, one-pagers, case studies, battlecards and objection handling.
Events & Sponsorships: Manage IQM’s presence at industry events, conferences and sponsorships, from contract through follow-up.
Thought Leadership: Develop thought leadership with executives: blogs, reports, speaking submissions and award entries.
Performance & Reporting: Track MQLs, SQLs, pipeline contribution and campaign ROI; report results and recommend improvements.
8+ years of B2B marketing, with at least 2 in adtech, martech or programmatic.
Working knowledge of DSPs, CTV, audience data, measurement and identity.
A track record of owning integrated campaigns end to end and reporting on pipeline impact.
Strong writing and presentation skills; able to make technical topics simple for buyers.
Strong project management; comfortable running several programs with little oversight.
Hands-on experience with HubSpot or Marketo, and Salesforce.
Proficient in writing and storytelling, presenting, project management and relationship management.
Experience with HubSpot, Microsoft Suite, Google Suite and Claude.
Can use, but not rely on, AI for success.
Political, advocacy or healthcare advertising experience.
Event and sponsorship management on the adtech conference circuit.
Experience working directly with executives and influencing cross-functional teams.
Bachelor’s degree in marketing, communications or business, or equivalent experience.
At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too.
100% Employer‑Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.
Health & Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.
Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.
Total Well‑Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.
At IQM, we’re not just building a team, we’re creating a workplace where you can thrive!
IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
Over the past year, IQM has been awarded:
Best New Product: IQM Power Segments — Reed Awards, 2026
Engineering Team of the Year — CampaignTech Awards, 2025
Best Customer Service | Tech Vendor — CampaignTech Awards, 2025
Best Demand-Side Platform — MarTech Breakthrough Awards, 2025
Best Demand-Side Technology — AdExchanger Awards, 2025
Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025
Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.
For more information, visit iqm.com.
At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address. If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.
IQM provides a media buying and voter intelligence platform for political campaigns. It imports voter data, matches and segments it to create target audiences, and runs programmatic digital ads tailored to districts. The platform combines data management, audience insights, and advertising services in one suite, emphasizing data security. Its goal is to help campaigns identify, understand, and reach voters more accurately while protecting voter data.
Explore more opportunities at IQM