Digital Sales Strategist
TEGNA
Digital Sales Strategist
TEGNA
Local news broadcaster with multiple stations
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
KGW, and kgw.com, part of TEGNA Inc., and the #1 NBC affiliate group in the country, is looking for a Digital Sales Strategist. This position is fully functional on all digital products and manages the complex day-to-day responsibilities of assigned accounts and team members. The Digital Sales Strategist plays a critical strategic role and has primary responsibility for campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery.
Main role mission:
The Digital Sales Strategist will assist and strategize with key members of the sales staff including Account Executives, Sales Activation team, and sales leaders, to develop digital solutions by leveraging ad-serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through creating and implementing comprehensive marketing solutions, pre-sales order entry, campaign management, and optimization of Digital Media campaigns to ensure launch and successful delivery.
Responsibilities:
· Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms, including the leading premium CTV/OTT advertising solution, Premion. · Partner with the Account Executives and Digital Sales Manager to generate digital revenue. · Lead in retention, expansion, and development of new digital business · Identify and quantify consumer audiences that would be receptive to client advertising messages. · Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives. · Efficiently process digital sales orders by receiving, understanding, and accurately inputting them into multiple systems. · Support campaign execution by trafficking creative, communicating with our internal and external vendors, and monitoring live campaigns. · Prepare ad hoc and month-end reports for all digital accounts.
· Oversee the development of digital creative materials including display ads and dynamic video ads. · Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue. · Create case studies and communicate successful digital campaign results to the sales team. · Monitor competitor websites for potential new revenue opportunities. · Attend client calls, if needed, as the digital expert on our product offerings.
Requirements:
· 1 to 3 years of digital marketing sales support, inside or outside sales experience.
· Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display/video pre-roll.
· Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
· Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.
· Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
· Strong presenter and communicator with internal and external customers and partners.
· Demonstrated organizational skills, and ability to multi-task.
· Demonstrate effective problem solving and decision-making skills.
· Strong foundational math skills, including proficiency in basic arithmetic, percentages, and numerical analysis.
· Self-motivation, a winning attitude and a strong work ethic are essential attributes.
Supervision/Contacts:
· Reports to: Digital Sales Manager
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.
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