Full-Time

Principal Account Manager

Posted on 8/29/2024

Foursquare

Foursquare

501-1,000 employees

Cloud-based location technology platform for businesses

Data & Analytics
Consumer Software

Compensation Overview

$140k - $245kAnnually

Senior

New York, NY, USA

Hybrid work schedule requires in-person collaboration on Tuesdays, Wednesdays, and Thursdays.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Sales, Business, or related field
  • 10+ years of experience, ideally at a technology-focused advertising company, in a sales role or client management role with commercial responsibilities
  • Experience in Negotiating and Gaining Commitment: helping align stakeholder interests to create a win/win balance that demonstrates mutual benefit, increases the probability of commitment and drives deals to close
  • Excellent written and verbal communication, discovery, and presentation skills
  • Industry expertise in ad tech, with mastery of the landscape, terminology, and excellence in client services
  • Ruthless prioritization of work activities across your book of business in a fast-paced, dynamic environment
  • Ability to consistently apply a sales methodology such as Command of the Message, Sandler, Challenger, or Corporate Visions is preferred
  • Complex problem solving skills with the ability to bring new or alternative perspectives forward for consideration
  • Demonstrated capability of creating and managing a sales pipeline leveraging MEDDPIC as a compass with the ability to forecast attainment
  • Experience working with ad agencies, DSPs, and the online advertising industry and strong knowledge of mobile ad technology
Responsibilities
  • Own the full renewal and upsell cycle (discovery, alignment, negotiations, & forecasting) within your book of business
  • Build meaningful and strategic customer relationships to elevate our partnership to new heights
  • Influence the prospect’s required capabilities to align with our solutions
  • Work cross-functionally with CS, Ops, Product, and Engineering team members to address client escalations and position Foursquare as a leader of thoughts in the space
  • Grow the breadth and depth of our customer relationships through effective multi-threading
  • Uncover new opportunities within key accounts that are a good fit for Foursquare and introduce products and capabilities that are relevant to the client’s desired outcomes and future scenarios
  • Run monthly syncs and QBRs that truly provide value to our clients
  • Respond to RFIs/RFPs as needed, present customer stories, proof points, and proposals
  • Use our value selling methodology to effectively understand customer goals and requirements and communicate the value of our solutions
  • Provide customer and market feedback on product/services roadmaps, messaging, and positioning

Foursquare offers a cloud-based location technology platform that helps users find businesses and share experiences. It provides targeted advertising services that allow businesses to reach customers based on their location and behavior, making customer acquisition more affordable. Foursquare also delivers enterprise solutions that enable companies to use location data for better customer engagement and operational efficiency. The company stands out by emphasizing data privacy and ethical data practices, aiming to help businesses grow through effective location-based insights.

Company Stage

Series G

Total Funding

$383.6M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

1%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the Kantar Supreme Ad Impact Award highlights effective advertising strategies.
  • Appointment of Wade Wegner could bring fresh leadership to geospatial technology initiatives.
  • Enhanced Geosummarizer ML model increases geospatial data processing accuracy.

What critics are saying

  • Emerging geospatial startups threaten Foursquare's market share with innovative solutions.
  • Privacy concerns may lead to stricter regulations affecting operations.
  • Economic downturns could reduce demand for targeted advertising services.

What makes Foursquare unique

  • Foursquare's Geosummarizer ML model boosts point of interest accuracy by 20%.
  • Store ID connects POI data to the real world, enhancing data utility.
  • Partnership with Taboola enhances customer engagement through native recommendations.

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Benefits

Learning and development programs from individual contributors to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

INACTIVE