S

SHADOW

Creates viral marketing campaigns and branding

Senior Account Executive - Fashion & Retail

Full-Time
$75k - $90k/yr
Senior
New York, NY, USA
HybridOne to three days in the office per week, depending on the role.
Growth & MarketingPR & Communications

About the job

Requirements
  • At least 5 years of experience.
  • Experience shaping brand narratives and product launches for media, awards, and thought leadership platforms.
  • Experience securing high-impact placements, profiles, and recognition in top-tier fashion, retail trade, and business outlets.
  • Established contacts across fashion, retail, trade, and broadcast media, as well as industry events, conferences, and podcasts.
  • Strong written and verbal communication skills, including the ability to distill complex ideas into clear, persuasive narratives.
  • Experience leading and securing breakthrough campaigns, activations, placements, or similar client work.
  • Ability to manage multiple projects and workstreams, meet tight deadlines, and communicate effectively with senior executives.
  • Ability to operate under pressure and manage the daily workflow of three to six accounts simultaneously.
  • Ability to develop and execute strategic client programs and initiatives.
  • Ability to use industry connections and credibility to secure impactful coverage.
  • An assignment may be required as part of the candidate assessment.
Responsibilities
  • Serve as a senior partner to clients by providing strategic counsel and trusted execution.
  • Own client relationships and lead day-to-day communications.
  • Develop executive visibility roadmaps and identify and pitch strategic media and speaking opportunities.
  • Create or respond quickly to news for clients and across the agency.
  • Manage the daily workflow of three to six accounts simultaneously and communicate account priorities.
  • Develop, deliver, and lead strategic client programs and initiatives.
  • Serve as the first point of contact for clients and communicate client needs to internal teams.
  • Lead the work and output of dynamic teams across capabilities.
  • Institutionalize best practices, build internal tools, share opportunities, and contribute thought leadership for the agency and its clients.

About the company

Shadow is a creative agency that designs and runs digital marketing campaigns focused on viral products and shopping technology. It combines brand identity, product education, and influencer programming to produce marquee campaigns and a steady content pipeline, with revenue from service fees for campaign development, content production, and talent management. It differentiates itself by pairing brand-building with performance-driven viral marketing and shopping-tech activations, supported by education materials and ongoing content; its work with Beauty AR for Pat McGrath Labs and the Power Grip Primer TikTok campaign shows its track record. The goal is to help brands reach broad audiences, convey product value clearly, and drive engagement and sales through scalable, influencer-driven campaigns and education.

Company Size

51-200

Company Stage

N/A

Total Funding

$1.1M

Headquarters

New York, New York

Founded

2007

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Simplify's Take

What believers are saying

  • SHADOW added Aspen Vodka, Flecha Azul Tequila, and amika in April 2026.
  • The PR Net listed new 2026 clients Marc Jacobs, Supergoop!, and Instacart.
  • Its 2025 revenue reached $30.4 million, showing durable demand and scale.

What critics are saying

  • Automation and AI reduce agency hours; clients will compress budgets by 2027.
  • Consumer brands can shift work in-house, squeezing SHADOW’s margins and headcount.
  • A major client loss like e.l.f. Beauty would hit revenue concentration fast.

What makes SHADOW unique

  • Founded in 2007, SHADOW spans PR, influencer, experiential, and social execution.
  • Its client roster includes Google Shopping, e.l.f. Beauty, American Eagle, and Bentley.
  • SHADOW’s cross-client synergies and New York base strengthen campaign speed and introductions.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Mental Health Support
  • Paid Sick Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Parental Leave
  • Hybrid Work Options