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Pronghorn

Investment, incubation, recruitment for spirits entrepreneurship

Chief of Staff & Strategic Operations Lead - HT

Full-TimeUpdated on 10/5/2026
$105k - $120k/yr
Senior
Austin, TX, USA
In Person
No H1B Sponsorship

About the job

Requirements
  • At least 5 years of experience in a Chief of Staff, Business Operations, Strategic Operations, Executive Operations, Project Management, or highly cross-functional Executive Assistant role.
  • Experience supporting a CEO, COO, founder, president, or senior executive in a fast-moving small business, startup, agency, consumer packaged goods, beverage, hospitality, or consumer brand environment.
  • Advanced Excel or Google Sheets skills, including the ability to build, maintain, and interpret complex multi-tab trackers.
  • Ability to manage multiple workstreams, deadlines, stakeholders, and follow-ups simultaneously.
  • Strong organizational ability to structure and coordinate multiple moving pieces.
  • Analytical skills and comfort working with sales, inventory, event, budget, and performance data.
  • Clear and concise communication across executives, department leaders, distributors, vendors, agencies, and field teams.
  • High attention to detail and a strong sense of ownership to ensure tasks are completed.
  • Sound judgment, discretion, and professionalism when handling sensitive business information.
  • Ability to work independently, identify required actions, and move work forward without constant direction.
  • Willingness and ability to travel for events as needed and occasionally work nights or weekends.
Responsibilities
  • Translate executive priorities into action plans, timelines, and follow-up systems for the CEO and COO.
  • Own the cross-department follow-up process and track decisions, deliverables, and open items through completion.
  • Attend key meetings, record decisions and next steps, distribute recaps, and track stakeholder deadlines.
  • Coordinate meetings between department leaders and the executive team, ensuring relevant topics, data, and decisions are surfaced.
  • Support the CEO and COO in designing and refining internal systems, workflows, and business processes.
  • Lead or support corporate special projects and keep work moving in an organized and timely manner.
  • Identify operational gaps, communication breakdowns, and process inefficiencies, and recommend practical solutions.
  • Coordinate information, decisions, collateral, timelines, and updates across sales, marketing, production, finance, HR, distributors, agencies, and vendors.
  • Build and maintain master trackers combining sales, inventory, events, finance, tastings, and marketing data.
  • Create systems to help teams manage priorities and track project progress.
  • Partner with department leaders to ensure teams have the tools, materials, and information needed to execute their work.
  • Assist with basic HR coordination, including maintaining policies and supporting quarterly performance check-ins.
  • Analyze depletion reports, tasting company performance, event activity, inventory, and sales-related trackers.
  • Prepare monthly summaries and executive-ready insights for the leadership team.
  • Track key performance indicators across tasting agencies, sales support, event execution, promotional inventory, and cross-functional initiatives.
  • Maintain accurate Excel trackers and reporting tools to support business decisions.
  • Use data to identify trends, gaps, risks, and opportunities for improved execution.
  • Serve as the primary point of contact for sales-team requests for design, printing, promotional materials, and collateral.
  • Organize and maintain sales collateral, including sell sheets, pricing tools, marketing materials, and market-facing assets.
  • Ensure sales and marketing materials are current, on-brand, and accessible across markets.
  • Track promotional-material inventory at corporate storage and ensure market managers and tasting agencies have necessary materials.
  • Arrange regular training sessions with tasting companies across the country to support brand standards and consistent execution.
  • Help route marketing and public relations initiatives to the appropriate internal team member, vendor, agency, or local market contact.
  • Assist in planning and executing events, tastings, activations, sponsorships, and trade shows.
  • Handle event and sponsorship requests, screen opportunities, and coordinate execution with local teams.
  • Coordinate trade-show logistics, including shipping, staffing, vendor communication, promotional materials, and event readiness.
  • Manage on-the-ground event readiness, including inventory, point-of-sale materials, staffing checklists, timelines, and day-of troubleshooting.
  • Coordinate with sales teams to confirm retailers have product available before scheduled tastings.
  • Support post-event reporting, recap development, and follow-up on key outcomes.
Desired Qualifications
  • Experience in event planning, trade shows, field marketing, or tasting programs is strongly preferred.
  • Experience in beverage alcohol, consumer packaged goods, hospitality, distribution, or consumer brands is a plus.

About the company

Pronghorn is building a scalable model to diversify the spirits industry by developing a robust talent pipeline. It focuses on cultivating the next generation of entrepreneurs, executive leaders, and founders through sustainable investment, incubation programs, and recruitment efforts. The company works by identifying promising individuals and ventures in the spirits space, providing funding and mentorship through its incubation process, and connecting graduates with leadership and founder opportunities. Pronghorn differentiates itself by operating as a stand-alone entity that creates a repeatable, scalable template for diversification—combining investment, hands-on incubation, and targeted recruitment within a single framework. Its goal is to broaden ownership and leadership in the spirits industry by fostering capable, sustainable ventures and executives.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Colombia

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • April 2026 Humano Tequila investment adds another top-30 fastest-growing tequila brand.
  • March 2026 reporting showed 12% industry representation gains and $428 million impact.
  • Pronghorn expanded beyond spirits with Mocktail Club and Eventnoire, widening distribution and recruiting leverage.

What critics are saying

  • Pronghorn depends on Diageo; August 2026 North America priorities threaten its funding pipeline.
  • Alcohol brands face brutal execution risk; one underperforming portfolio rollup destroys sponsor trust by 2027.
  • If Diageo exits, Pronghorn loses its existential sponsor and capital engine immediately.

What makes Pronghorn unique

  • Pronghorn launched in 2022 with a $200 million Diageo North America commitment.
  • It combines capital, incubation, recruiting, and distribution for diverse spirits founders.
  • By March 2026, Pronghorn reported 40-plus investments and 542 careers accelerated.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

↑ 43%

1 year growth

↑ 43%

2 year growth

↑ 43%
The Spirits Business
Apr 10th, 2026
Pronghorn expands Tequila portfolio with Humano investment.

Pronghorn expands Tequila portfolio with Humano investment. 10 April 2026 By Nicola Carruthers Diageo-backed drinks accelerator Pronghorn has invested in Humano Tequila, which is said to be one of the category's fastest-growing brands in the US. Pronghorn, which is based in the US and primarily funded by Diageo North America, invests in spirits brands from diverse founders and entrepreneurs. The business has now invested in another Tequila brand, Humano, joining the likes of Anteel Tequila, Ego Tequila, Los Hermanos, T Capri and Tequila With Friends in Pronghorn's portfolio. Additive-free brand Humano aims to 'celebrate the human side' of Tequila production, alongside supporting its commitment to the land. According to Nielsen data cited by Pronghorn, Humano is one of the top 30 fastest-growing Tequila brands by absolute revenue growth in the US. "Humano Tequila has shown incredible velocity," said Pronghorn president Ron Cole. "By partnering with Humano Tequila, we are fuelling a brand that is not only culturally rooted but commercially explosive. "Our investment portfolio is demonstrating that equity and excellence are a powerful combination, delivering results, and Humano Tequila is another great brand with a great leadership team." The Humano range includes blanco, añejo, reposado and joven expressions. CEO Luis Abundis, former vice-president of sales at Texan whiskey brand Still Austin, and Anahí Rivera, ex-national director of Tequila 1921, founded and lead Humano. The brand is also supported by fellow co-founders and spirits industry executives John Beaudette (founder and former CEO of distributor MHW), Craig Kodish, and Michael Cooper. The trio work together at Beaudette Beverage Group, which operates a distribution arm called Palladium Brands. As part of its commitment to supporting those making the product, Humano Tequila shares a portion of its sales directly with its farmers and their families. Abundis added: "From the farm to the glass, our goal has always been to create real Tequila made by real humans. This strategic partnership allows us to amplify our meticulous craftsmanship and continue our trajectory as one of the industry's most exciting growth stories." In addition, Pronghorn is working to grow Humano's team to support the brand's expansion into new markets. Last March, Pronghorn invested in New York-based Doce Mezcal, marking its first foray into the category.

EIN Presswire
Apr 6th, 2026
Pronghorn Announces Strategic Investment in Humano Tequila, One of the Top 30 Fastest-Growing Tequila Brands in the U.S.

The investment marks a major milestone in Pronghorn's mission to scale the next generation of industry-leading spirits founders.

Lenox & Parker
Jun 10th, 2025
Femme It Forward High Tea Honors Jordan Chiles, Crystal Renee, and Kim Paige During Exclusive BET Weekend Event

This year's Femme It Forward High Tea was proudly sponsored by both the 2025 BET Awards and Pronghorn Co., and served as both a celebration and a statement: women are not just having a moment; they're leading the movement.

Citybiz
Mar 6th, 2025
Doce Mezcal Gains Pronghorn Investment, Partnership

Doce Mezcal, a women-founded mezcal brand, has received a strategic investment from Pronghorn, marking Pronghorn's first entry into the mezcal category. This partnership aims to boost Doce Mezcal's growth and market presence. Additionally, Doce Mezcal has partnered with Blueprint Spirits/Union Beer for New York distribution, enhancing its reach. The brand has seen significant growth since its 2022 launch, focusing on high-quality spirits and consumer education.

PR Newswire
Mar 6th, 2025
Ciara, Co-Founder Of Ten To One Rum, Takes Center Stage At Trinidad Carnival In Cultural Immersion Powered By Pronghorn

The Grammy Winner Celebrates Caribbean Heritage, Champions Diverse-owned Spirits, and Amplifies Global Cultural ConnectionPORT OF SPAIN, Trinidad and Tobago, March 6, 2025 /PRNewswire/ -- Grammy-winning superstar Ciara joined the world's most electrifying celebration, immersing herself in the heart of Trinidad Carnival in a cultural experience powered by Pronghorn and Ten To One Rum. Her presence at the historic festival — a centuries-old beacon of Caribbean culture and global creativity — not only highlighted her love for the region but elevated Carnival to a global stage, blending music, heritage, and diverse entrepreneurship into a singular moment of cultural pride