Full-Time

Associate Manager

Product Development, Women's Apparel

Reformation

Reformation

1,001-5,000 employees

Direct-to-consumer sustainable fashion retailer

Compensation Overview

$80k - $90k/yr

+ Bonus

Los Angeles, CA, USA

In Person

Category
Product (1)
Requirements
  • Experience in apparel product development, including ownership of the product development process from concept to production hand-off.
  • Strong vendor management experience, including managing lead times, on-time development, quality, and cost negotiations.
  • Proficiency with product cost structures, cost levers, and ability to manage cost sheets and pricing updates with justification for variances.
  • Experience maintaining real-time updates in ERP systems, BOMs, and Work In Progress tracking, with transparency across cross-functional teams.
  • Excellent cross-functional communication skills to coordinate with Design, Merchandising, Materials, Technical Design, Purchasing, and Production.
  • Ability to attend fittings, capture actionable notes, and follow up to ensure feedback is executed; strong attention to detail.
  • Ability to partner with Production teams to ensure styles are production-ready and aligned with factory capabilities; manage sample logistics and ETAs.
  • Strong planning and prioritization skills; ability to manage workload independently and meet deadlines without excessive oversight; ownership mindset.
  • Understanding of department financial goals including top-line revenue and inventory objectives; ability to contribute to margin improvement and cost optimization.
  • Experience with new vendor sourcing and onboarding and contributing to strategic initiatives within a supply chain or product development function.
Responsibilities
  • Own and drive the full apparel product development process, ensuring milestones are met across Product Development, Technical Design, and Production.
  • Track and proactively manage all development-related deliverables, including BOM accuracy, sample tracking, and approvals, to ensure styles are on schedule.
  • Ensure vendor scorecard KPIs (lead time, on-time development, and quality) are consistently met by holding vendors accountable and escalating issues as needed.
  • Lead exception management with vendors, analyzing root causes of delays and implementing solutions instead of merely reporting late timelines.
  • Have a strong understanding of product cost structure and cost levers to support effective vendor negotiations, ensuring target margins and calendar timelines are met.
  • Manage cost sheets and ensure all pricing is updated accurately and on time, with justification for any cost increases or variances.
  • Partner with vendors to resolve costing and lead time challenges, ensuring strategic alignment between business needs and vendor capabilities.
  • Maintain real-time, accurate updates in all tracking systems (ERP, BOMs, WIPs) with full transparency for cross-functional partners.
  • Drive proactive and concise communication across teams (Design, Merchandising, Materials, Technical Design, Purchasing, Production) to ensure seamless execution.
  • Anticipate risks, clearly articulate challenges, and provide well-thought-out solutions when presenting updates to leadership.
  • Hold all teams accountable for deliverables by ensuring there is always clear next-step ownership, reducing unnecessary delays.
  • Demonstrate a strong understanding of all company systems and SOPs, adhering to structured processes without deviation.
  • Ensure all BOMs are correctly maintained in the shared system, with no missing data, inconsistencies, or offline tracking that could create gaps for cross-functional teams.
  • Attend daily fittings, capturing clear and actionable notes while following up without delay to ensure feedback is executed accurately.
  • Partner with the Production team weekly to confirm styles are production-ready and aligned with the factory’s capabilities.
  • Take ownership of all sample-related logistics, including tracking ETAs and ensuring samples are ready for fittings and approvals.
  • Plan, prioritize, and manage workload effectively, ensuring all deadlines are met without requiring excessive oversight.
  • Understand and work towards department financial goals, including top-line revenue and inventory objectives.
  • Exhibit a high level of ownership, following instructions precisely and ensuring tasks are completed the first time without repeated reminders.
  • Proactively surface opportunities for process improvement, vendor performance enhancement, and cost optimization.
  • Support new vendor sourcing and onboarding to strengthen the supply base and improve cost and lead time efficiencies.
  • Take initiative in contributing to department objectives beyond day-to-day execution, supporting leadership in driving strategic initiatives.
  • Actively participate in business-critical meetings, demonstrating preparedness and contributing solutions rather than observations.

Reformation designs and sells eco-friendly clothing, ranging from casual jeans to wedding attire, through its website and physical retail stores. The company operates a direct-to-consumer model that manages the entire lifecycle of a garment, including a recycling program where customers trade old clothes for store credit. Unlike traditional fashion brands that rely on third-party retailers, Reformation maintains full control over its supply chain and pricing to ensure sustainable practices are met at every step. Its goal is to reduce the environmental impact of the fashion industry by providing stylish, sustainable alternatives to standard apparel.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$37M

Headquarters

Vernon, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Divorce Collection sold out in February 2026, targeting transition buyers.
  • Opened Paris store in Le Marais, first in continental Europe.
  • Vancouver store launched April 11, 2026, as 53rd global location.

What critics are saying

  • Divorce Collection erodes eco-conscious trust by trivializing divorce.
  • Stitch Fix steals market share with GLP-1 CRM targeting.
  • Store expansions into New Orleans raise costs from low traffic.

What makes Reformation unique

  • Manufactures limited-edition collections in LA factory for trend responsiveness.
  • Uses 97% recycled/regenerative materials, phasing synthetics by 2030.
  • Operates RefRecycling program for textile-to-textile credits.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

20%
Webvertise
Mar 31st, 2026
The smartest DTC brands in 2026 are not targeting demographics. They're targeting moments.

The smartest DTC brands in 2026 are not targeting demographics. They're targeting moments. Two brands, two different approaches, the same insight - and what it means for how you brief your next campaign Two brands made moves in Q1 2026 that most DTC founders missed. Neither one was a product launch or a platform change. Both were bets on the same underlying insight about when people buy. The short version: life transitions create the highest-intent wardrobe reset moments in the market. The brands that build specific acquisition funnels around them - not generic campaigns, but dedicated creative, landing pages, and audience segments - are finding buyers who are actively spending on a new version of themselves. What Happened In February, Reformation launched The Divorce Collection - a full campaign built around the life transition of leaving a relationship. Celebrity divorce attorney Laura Wasser was the face. The hero product was a limited-edition "Dump Him" sweatshirt. It sold out. Campaign framing: "made for women who don't settle, in court or when it comes to clothes." This wasn't a capsule collection with a clever name. It was a complete positioning bet - Reformation as the brand for a woman entering a new chapter on her own terms. In March, Stitch Fix CEO Matt Baer confirmed on their Q2 2026 earnings call that the company has built dedicated acquisition funnels around specific transition segments. GLP-1 users mid-body-transformation is their primary one. Client requests mentioning weight loss tripled over two years and surged 75% in the most recent quarter. The mechanics Baer described are precise: they identify who is on GLP-1 medication in their CRM data, serve targeted ads to that segment, route them to a custom landing page built specifically for that need state, and brief the assigned stylist so the in-service experience matches the acquisition message end to end. Divorced men rebuilding their wardrobe and identity is a second segment Stitch Fix is targeting the same way - different creative brief, same funnel architecture. Two brands. Two approaches. One campaign-first, one CRM-first. Both built on the same insight: people mid-transition are not casual browsers. They are active, motivated buyers with a specific emotional need that most brands are too generic to speak to. Why This Matters The standard paid media playbook targets demographics - age, gender, household income, interest categories. That model made sense when those signals were the best proxy available for purchase intent. But demographic targeting tells you who someone is. Life transition targeting tells you what they're going through - and that's a completely different level of purchase motivation. Someone going through a body transformation isn't browsing. They need a new wardrobe. Someone going through a divorce isn't waiting for a sale. They are actively rebuilding their identity and everything attached to it. Someone who just got a new job, moved to a new city, or had their first child is in the same mode. These are not warm audiences you need to nurture through a long funnel. They are high-intent buyers with a clear need state and emotional momentum behind the purchase. The paid media implication is direct. When you target a demographic, you write one brief, run one creative, build one landing page experience. When you target a transition moment, you write a brief that speaks to a specific emotional state - who this person is becoming, not who they've been. The hook changes. The visual language changes. The offer framing changes. And conversion rates reflect that specificity. This is also where creative strategy and audience targeting converge in a way most brands haven't fully operationalised. Stitch Fix didn't just write different ad copy. They built a complete funnel - acquisition creative, landing page, stylist briefing - all calibrated to the same transition moment. That's not a single ad. It's an acquisition system built around a customer need state. The consistency from ad to landing page to service experience is what drives the conversion rate, not any single element in isolation. The broader principle generalises beyond apparel. Any DTC brand in health, wellness, fitness, supplements, personal care, home goods, or any category adjacent to identity and lifestyle has transition moments worth mapping. GLP-1 body transformation is one. Divorce and relationship change is another. New job, new city, new relationship, post-baby body, retirement, first home - each of these creates a version of the same dynamic. The question isn't whether your product maps to any of them. The question is whether you've built a specific acquisition funnel for the ones it does. What To Do With This Start with a transition audit. Write down every life transition that creates a natural need for your product. Be specific - not "health-conscious consumer" but "someone six months into a GLP-1 journey who has dropped two dress sizes and needs to rebuild their wardrobe." Not "newly single adult" but "woman in her late 30s coming out of a long-term relationship who wants to feel confident and attractive again." For each transition you identify, ask: does its current creative speak directly to this need state? Or does it speak to a generic version of the customer that could apply to anyone? If your best-performing Meta creative wouldn't feel immediately relevant to someone mid-transition, you have an untested angle. Then build the minimum viable funnel for one transition segment. One ad concept. One landing page. One creative brief that speaks to where this customer is right now - not where they were six months ago, and not a generic lifestyle version of your brand. Run it against your current control creative for 30 days. Watch hook rate and add-to-cart rate as your primary signals. The Stitch Fix model shows what the full version looks like - CRM segmentation, targeted acquisition, custom landing pages, and personalised in-service experience. You don't need all of that to start. You need one specific transition, one honest creative brief, and the discipline to not dilute it into something generic before you've seen what it can do. What I'm Watching Whether the life transition targeting approach accelerates across more DTC categories in Q2 2026 as GLP-1 adoption continues and more brands recognise that identity-reset moments are the highest-intent acquisition windows in the market. The Reformation and Stitch Fix moves are early signals. If conversion data backs them up - and Stitch Fix's 75% surge in weight-loss-related client requests suggests it already is - expect the approach to spread fast into wellness, supplements, activewear, and personal care. Sources: https://variety.com/2026/shopping/news/laura-wasser-reformation-divorce-collection-shop-online-1236665495/ John Parvu is a Senior Media Buyer and Creative Strategist at eCom Ads. He works with DTC brands on profit-first paid media across Meta and Google. Originally published on Substack · Read more from John Parvu on LinkedIn Substack

SmartBrief
Nov 10th, 2025
Reformation opens first continental European store in Paris

Reformation opens first continental european store in Paris. Los Angeles-based sustainable fashion brand Reformation has opened its first store in continental Europe in Paris' Le Marais district, as part of the direct-to-consumer brand's retail growth strategy. The store features innovative tech-integrated shopping experiences and aligns with French sustainability standards. The 60-store brand avoids environmentally harmful fabrics like polyester in favor of organic linen, cotton, and recycled cashmere, and incentivizes customers to recycle used items. Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.

NOLA.com
Oct 20th, 2025
Louisiana's first Reformation clothing store is opening in New Orleans next week

Louisiana's first Reformation clothing store is opening in New Orleans next week. * by JULIA GUILBEAU | staff writer * Oct 20, 2025 updated 4 hrs ago * 1 min to read. Uptown shoppers get ready: Los Angeles-based clothing brand Reformation is opening the company's first Louisiana store in New Orleans next Thursday, Oct. 30. The sustainable fashion brand, known for its chic, minimalist designs, will call 3909 Magazine St. home after renovating the former Degas Gallery space over the past few months. The store joins Reformation's more than 50 other locations in the U.S., and internationally and will join a corridor on Magazine Street that's already home to other high-end retail and clothing stores, including Free People, Billy Reid and Indochino. The new shop will feature the brand's Retail X concept, a tech-centered shopping experience where customers use touchscreens placed throughout the store to look through the shop's inventory and order things to their dressing rooms. And, like at other Reformation stores, customers will also be able to recycle their old Reformation pieces for credit. Reformation's Magazine store will be open Monday to Saturday from 10 a.m. to 6 p.m. and on Sunday from 11 a.m. to 6 p.m. Email Julia Guilbeau at [email protected].

Best Houses
May 4th, 2025
Reformation Launches New Store in Flatiron District

The sustainable fashion label Reformation has announced plans to open a new storefront in the Flatiron District later this year.

The Glass Magazine
Apr 23rd, 2025
Reformation launches its first pyjama collection

Reformation launches its first pyjama collection.