Brand Lead

Do you want to come and build the brand that makes Avant Arte the partner artists aspire to work with? We’re looking for a strategic, entrepreneurial brand builder to elevate our reputation, deepen relationships with the artists and institutions shaping contemporary culture, and unlock new opportunities for growth. 

ABOUT AVANT ARTE

Avant Arte is a curated platform connecting the world’s leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. We collaborate with the most exciting contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer to create limited editions of the highest quality, from prints and sculptures to digital works.

Our global community of over 4 million collectors and art enthusiasts reflects the growing energy and curiosity of a new generation transforming how art is discovered and supported. Together with leading museums and institutions, we develop fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future. Make-Ready, our North London print studio, is the largest fine art silkscreen printmaker in the world.

Our mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art’s reach and impact.

Discover our world: Explore ourInstagram,TikTok andwebsite to see the artists we collaborate with, the editions we create and the community we’re building.

OUR CULTURE

We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech’s Best Employer - Small Company and Best Benefits, and Otta’s top 100 startups to work at. 

WHAT WE NEED

Avant Arte has built a distinctive position in the art world through our collaborations with some of the most important contemporary artists of our time. Our next opportunity is to build on that reputation and become an even more compelling partner for the artists, galleries and institutions we want to work with.

We’re looking for a strategic, entrepreneurial brand builder to take ownership of how we build that reputation and turn it into meaningful opportunities for the business.

This is not a traditional brand content or creative production role. It’s about identifying where Avant Arte can have the greatest impact across the art world, developing programmes and initiatives that strengthen our position, and building a clear strategy for how we show up beyond individual campaigns and releases.

You’ll identify the artists and moments that matter most, develop new ways to champion artists’ wider practices, and create initiatives that give artists and institutions compelling reasons to engage with Avant Arte. You’ll bring together our Artist, Content, Creative and Marketing teams to make those ideas happen, working closely with senior leadership to turn an ambitious agenda into action.

Much of this work is still to be defined. We’re looking for someone who enjoys building from the ground up: someone who can spot opportunities, create a plan where there isn’t yet a playbook, influence stakeholders and take ownership of making things happen.

The focus is our reputation and relationships across the art world. While our collector brand remains important, this role is primarily about strengthening our position with existing and prospective artists, galleries, museums and institutions.

You’ll also lead our organic social strategy, focusing on growing our cultural relevance, reaching new audiences and strengthening our influence across the art world. You’ll oversee editorial and PR, ensuring that everything we do builds a more distinctive, culturally relevant and influential brand.

WHAT YOU’LL OWN

Brand building 

• Take overall responsibility for building Avant Arte’s supply-side brand, working closely with the Artist team and senior leadership to strengthen our reputation with artists, galleries and institutions.

• Lead the planning of our most important artist and edition campaigns, focusing brand activity where it can have the greatest impact on artist relationships and future opportunities.

• Bring together social, editorial, PR and content around priority moments to deepen artist relationships, unlock new opportunities and build a cohesive brand programme.

• Lead the launch of the 2027 Collector Report, maximising its reach and influence across the art world.

• Develop a programme of institutional engagement between Collector Reports – from briefings and workshops to other formats that build Avant Arte’s profile and deepen relationships across the art world.

• Actively manage our external PR agency to increase the volume and quality of brand-building press we receive.

• Identify and develop new initiatives that strengthen Avant Arte’s reputation and create more reasons for artists, galleries and institutions to engage with us.

Artist relationships & programmes

• Lead relationship-building initiatives for key artists, developing distinctive programmes and new franchises that champion their wider practice beyond the editions we collaborate on.

• Evolve our digital exhibition proposition into a repeatable programme, working with the Artist team to identify opportunities, pitch artists and coordinate delivery.

• Together with the Artist team, identify and test new additions to our artist proposition – from publishing and promotional support to films, content and other relationship-building initiatives.

• Develop these propositions into a broader set of artist-facing initiatives that help attract new artists and deepen relationships with our existing roster.

• Work closely with Artist Relationship Managers, Content, Creative and other relevant teams to develop and deliver these initiatives.

Organic social media

• Oversee Avant Arte’s Instagram and other organic social channels as an important tool for building the Avant Arte brand, particularly with artists and the wider art world.

• Set the direction for organic social, growing Avant Arte’s reach and influence while reinforcing our reputation as a digital-first, culturally relevant brand.

• Drive the pace of content and format innovation, ensuring Avant Arte continues to show up distinctively on the platforms and feeds that matter.

• Manage and develop the Social Media Manager, helping them grow their strategic capabilities while maintaining clear channel ownership.

HOW YOU’LL WORK

• You’ll own the strategy, priorities and programmes: identifying the opportunities that matter, defining what we want to achieve and bringing the right people together to deliver it.

• You’ll work closely with our Content and Creative teams, who lead creative development and content production. Your role is to set the strategic direction, shape the brief and ensure the work strengthens Avant Arte’s reputation and relationships across the art world, rather than personally owning the creation of content.

• This is a cross-functional role with significant autonomy. You’ll need to navigate competing priorities, influence people across the business and make progress even when the right approach isn’t immediately obvious.

• Success means that Avant Arte becomes a more compelling partner for artists and institutions; that our most strategically important collaborations generate greater value beyond individual releases; and that we build a more deliberate, distinctive and influential presence across the art world.

WHAT WE’RE LOOKING FOR

• We’re looking for someone who combines strategic thinking, strong creative judgement and the ability to make things happen in an evolving business.

• You know how to build a brand, not just market one. You’ve helped shape a brand strategy, proposition or programme from the ground up, identified opportunities to strengthen a brand’s position, and translated that thinking into clear priorities and action. You’re comfortable setting direction where there isn’t an established playbook.

• You can spot the moments that matter. You look across a portfolio of artists, partnerships and projects and know where to focus attention. You can turn individual collaborations into bigger brand-building opportunities and develop initiatives that build reputation and relationships over time.

• You understand how to build influence and reputation. You know how to engage the right audiences, develop compelling narratives and use PR, editorial, social and partnerships to build credibility. You understand that lasting brand impact comes from more than individual campaigns or content outputs.

• You’re entrepreneurial and influential. You enjoy working things out, testing ideas and creating momentum from a standing start. You can bring different teams and senior stakeholders together around a shared objective, navigate competing priorities and take ownership from idea through to delivery.

• You can lead creative work without needing to create it yourself. You have strong taste and creative judgement, can shape a compelling brief and know what good looks like. You’ll work closely with our Content and Creative teams to bring ideas to life, rather than personally owning content production.

• You’re comfortable with ambiguity and autonomy. You’re motivated by the opportunity to build something new, make decisions with incomplete information and work out the best way forward without needing a ready-made framework.

• You’re a thoughtful people manager. You’ve managed or mentored others, helping them develop their capabilities while giving them clear ownership and accountability.

YOU’LL PROBABLY HAVE

• Around 7+ years’ experience across brand, marketing, creative strategy or a related discipline.

• A background spanning several areas of brand building, such as organic social, content, editorial, PR, partnerships or brand programmes.

• Experience helping shape or build a brand, rather than only working within an established strategy.

• Experience in a culturally relevant, creative or consumer-facing business.

• Experience working with artists, creators or cultural organisations is a plus.

• A genuine interest in art and culture.

BENEFITS INCLUDE:

• Generous equity allowance

• Private Healthcare (UK)

• Enhanced pension contributions and parental leave policies 

• 25 days of holiday plus four extra company wide days

• Supportive of Hybrid/Flexible Working

• L&D budget of €1000 per year per employee

• Regular company socials

• Art loan scheme for employees