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ReflexAI

AI-driven agent training and QA platform

Senior Content Marketing Manager

Full-Time
$130k - $165k/yr
Senior
Salt Lake City, UT, USA+3 moreMore locations: Chicago, IL, USA | New York, NY, USA | San Diego, CA, USA
Hybrid
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • At least 5 years of content marketing experience, ideally in B2B SaaS, with a portfolio demonstrating strong writing, editing, and editorial judgment.
  • Experience developing content in the voice of senior executives or founders and building trusted working relationships with them.
  • Ability to identify the story, adapt it for different audiences and channels, and exercise strong strategic and editorial judgment.
  • Ability to track content performance, assess why work performed as it did, and adjust publishing accordingly.
  • Ability to write credibly about technical, business, and human topics and adapt voice for different audiences.
  • Understanding of how content is discovered across search, social, and AI assistants, and ability to use AI in workflows while maintaining originality and a human voice.
  • Ability to own a content program, manage multiple priorities, and work effectively across a remote, cross-functional team with minimal oversight.
  • Ability to handle complex and sensitive subject matter with care.
Responsibilities
  • Own the company’s voice and editorial strategy, partnering with executives to develop thought leadership from their expertise and ideas while preserving their distinct voices.
  • Set the editorial calendar, standards, and processes to keep content focused, consistent, and high quality as volume grows.
  • Develop and create content across the buyer journey, including category education, thought leadership, customer proof, and demand generation.
  • Turn original research, product insights, customer stories, and emerging trends into integrated content programs across blog, social, email, sales enablement, webinars, and other channels.
  • Partner with SEO and AEO specialists to make content useful, authoritative, and discoverable across search engines and AI surfaces.
  • Develop contributed bylines and other thought leadership for industry and vertical publications, partnering with PR to identify and pursue opportunities.
  • Own the awards and recognition program, including strategy, submissions, and follow-through.
  • Direct design partners on graphics, video, and presentation assets.
  • Partner with product marketing, growth, PR, and field marketing to create a clear, distinctive, consistent narrative across campaigns, sales materials, RFPs, and other customer-facing content.
  • Own performance reporting for published content, partner with growth on attribution and pipeline influence, and use performance insights to reprioritize the editorial calendar.
Desired Qualifications
  • Content marketing experience in B2B SaaS is ideally preferred.

About the company

ReflexAI provides a subscription-based AI platform that improves training and quality assurance for customer-service agents, especially in crisis centers. The product runs realistic simulations, delivers personalized feedback, and manages agent cohorts, while automatically analyzing all live conversations to surface performance insights and recommendations. Founded by former crisis-center leaders, it targets high-security, compliant environments and end-to-end training and QA that many general tools overlook. Its goal is to reduce handling times, boost customer satisfaction and resolution outcomes, and support organizations in meeting strict security and compliance standards.

Company Size

51-200

Company Stage

Early VC

Total Funding

$13.4M

Headquarters

New York City, New York

Founded

2022

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Simplify Jobs

Simplify's Take

What believers are saying

  • Google.org added $4M in April 2026, plus fellows and global nonprofit distribution.
  • RAINN's 2025 case showed debrief time fell from 45 minutes to 30 minutes.
  • ReflexAI named Inc. Best Workplaces in June 2026, supporting recruiting in a hard market.

What critics are saying

  • Google owns the distribution layer; Gemini can commoditize ReflexAI's simulation features by 2027.
  • ReflexAI raised only $3M in 2023, limiting enterprise sales and product expansion runway.
  • WIPO transferred reflexai.me in 2025, signaling ongoing brand-defense and impersonation exposure.

What makes ReflexAI unique

  • ReflexAI closes QA-to-training loops with Assure and Prepare across 100% of conversations.
  • RAINN's 2025 rollout uses ReflexAI simulations to score readiness, not attendance.
  • Google.org's 2026 partnership embeds Gemini into ReflexAI, validating its crisis-training niche.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Company Equity
  • Stock Options
  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

3%
ReflexAI
Sep 21st, 2026
How RAINN knows when a call-taker is ready.

How RAINN knows when a call-taker is ready. Join the Conversation For over 30 years, RAINN has operated the National Sexual Assault Hotline, a 24/7 confidential service for survivors of sexual violence and their loved ones. Every year, hundreds of team members join RAINN's training program, arriving with high motivation and wildly different professional backgrounds. Some come from victim services or crisis intervention. Others come from corporate offices with no crisis experience at all. However they arrive, they all have to meet the same readiness standard before they can take a real call. That standard, and how RAINN redefined it, was the subject of a recent Innovation Spotlight conversation between ReflexAI Cofounder and CEO Sam Dorison and two RAINN leaders: Megan Cutter, RAINN's Chief of Victim Services, and Lucane LaFortune, RAINN's Training Director. Together they talked through what changed when RAINN partnered with ReflexAI to move from a completion-based training model to a simulation-based one, built on ReflexAI's platform, and what that change produced. Getting there meant rethinking what "readiness" actually means. As Lucane explained: How do ReflexAI, Inc. actually know someone is ready? Because completing training and being ready to support a survivor are not necessarily the same thing. Lucane LaFortune Training Director, RAINN Hundreds of trainees, one readiness standard. Before talking about what changed, Megan described what RAINN was actually up against: a training model built on person-centered, trauma-informed principles, applied to a large and constantly rotating group of people with very different starting points. RAINN tried nearly everything to solve for consistency: in-person training, virtual training, small groups, large groups, one-on-one sessions, more role play, less role play. Each iteration helped, but ran into the same wall, as Megan described: There becomes a point where you just need more opportunities for people to practice. You need more staff to help them practice. You need people to grade and provide feedback on those practice sessions. Megan Cutter Chief of Victim Services, RAINN A second problem ran alongside the skills challenge, less visible but just as real: confidence. Someone could be doing everything right on paper and still not feel ready to sit with a survivor in crisis. Sam, who previously ran a 2,000-person crisis call center himself, described hitting the identical wall: trainers interpreting scenarios inconsistently, and skilled counselors leaving the role early simply because they didn't feel confident enough to stay. RAINN stopped measuring attendance and started measuring skill. The shift RAINN made redefined what "ready" actually means for call-takers in training. As Lucane put it: The biggest change ReflexAI, Inc. has made is moving from asking, did you complete the training? To asking, can you demonstrate the skill set? Lucane LaFortune Training Director, RAINN In practice, that meant building a defined readiness benchmark directly into the training model: 80% or higher on the final simulation now represents demonstrated readiness. Falling short of that benchmark gives RAINN information: a clearer signal of exactly where a trainee needs support, delivered while it's still useful. That distinction mattered because of what RAINN's old process actually looked like day-to-day. RAINN scored role plays by hand after the fact. Debriefs sometimes happened without the full picture of where a trainee had struggled, occasionally as much as 48 hours later, by which point the moment had already faded, as Sam put it: Even when you do have that opportunity... that could be 48 hours later, in some situations. And I think ReflexAI, Inc. all kind of know ReflexAI, Inc. is not doing anyone any favors if ReflexAI, Inc. say, finish this thing, remember exactly what happened, so two days later you can receive feedback on it Sam Dorison CEO, ReflexAI The results: faster debriefs, fewer retakes, more confident counselors. Lucane described the outcome in three words: readiness, confidence, and momentum. Readiness, because RAINN now has direct evidence of applied skill rather than attendance alone. Confidence, because trainees get a space to make mistakes safely before ever facing a real conversation, what Lucane's team calls "being in the lab." And momentum, because coaching time is no longer spread evenly across everyone regardless of need. That shift showed up in two concrete ways: * Debrief time dropped from roughly 45 minutes to roughly 30 minutes per trainee, as facilitators spent less time reconstructing what happened and more time coaching on what actually mattered. * Most trainees now reach readiness on their first graded role play, without needing a second attempt. Megan was careful to frame the goal accurately: this was never about pushing more people through faster for its own sake. The goal was never really to only move people through the hotline training faster. That doesn't necessarily change retention. The goal was to know sooner when someone was ready. Megan Cutter Chief of Victim Services, RAINN Why an off-the-shelf simulation wouldn't have worked for RAINN. One point both Megan and Lucane returned to: none of this would have worked as an off-the-shelf tool. RAINN's team stayed closely involved in calibrating the simulations in ReflexAI to RAINN's specific response model, language, and standards, and in stress-testing the system by deliberately trying to break it. As Lucane described it, the relationship was "symbiotic," with RAINN shaping the tool rather than simply adopting it. Sam's advice to other organizations considering a similar shift echoed the same idea, using a flight simulator as the comparison: Most pilots that you talk to are very glad that flight simulators exist because they don't want to figure something out for the first time when they're in a plane. Sam Dorison CEO, ReflexAI The same principle applied here. It only works if trainees actually want to use it, and RAINN's team heard exactly that: trainees consistently ranked the simulations among the most valuable parts of training, citing the realism, the immediate feedback, and the chance to get an early glimpse of what a real hotline conversation feels like. What's still being learned. RAINN and ReflexAI were candid about what isn't fully answered yet: whether this shift changes retention, both during training and after someone begins taking live shifts. As Megan explained: There's still so much that ReflexAI, Inc. is working to understand. For one, ReflexAI, Inc. is really still gathering data. ReflexAI, Inc. need more of that longitudinal information. One of the things ReflexAI, Inc. is the most interested in is retention. Megan Cutter Chief of Victim Services, RAINN For a sense of the kind of longitudinal impact possible at scale, ReflexAI's research brief on 988 crisis counselors found that counselors who completed a high number of simulations, eight or more, met performance standards more consistently than those with limited practice: 17% higher on overall performance, 18% higher on risk assessment, and 16% higher on empathetic communication, across nearly 42,000 real interactions. Advice for other crisis organizations considering simulation training. Asked what she'd say to a crisis organization hesitant to make a similar shift, Megan didn't downplay the discomfort of change: Explore it, and at the same time, be patient with yourselves and with your teams, especially if you've already got a training process you've spent years improving and iterating. It can feel risky to do something different, and I think that's okay. Megan Cutter Chief of Victim Services, RAINN Her advice, in short: watch how new trainees and facilitators actually respond, rather than betting on the technology alone. What convinced ReflexAI, Inc. ultimately was not the technology and the possibility that ReflexAI, Inc. could do this, but watching the new trainees really provide positive feedback. Megan Cutter Chief of Victim Services, RAINN Lucane's addition was more direct: the partner matters as much as the tool. It's not just about the simulation. It is a package. Lucane LaFortune Training Director, RAINN To learn more about ReflexAI's simulation-based training platform, schedule a conversation with its team. Faq. How does RAINN measure whether a call-taker is ready for the hotline? RAINN uses a defined readiness benchmark built into its final training simulation. A score of 80% or higher represents demonstrated readiness, rather than relying on training completion alone. What changed when RAINN moved to simulation-based training? RAINN shifted from measuring whether trainees completed training activities to measuring whether they could apply the skills in realistic, scored simulations. This reduced average debrief time from about 45 minutes to about 30 minutes and reduced how often trainees needed a second graded role play. Are RAINN's training simulations voice, text, or both? Both. RAINN's simulations with ReflexAI include text and voice-based conversation practice. Does simulation-based training improve counselor retention? RAINN is still gathering longitudinal data on retention specifically. Early results are promising, but RAINN has been clear that more data is needed before drawing firm conclusions.

ReflexAI
Jun 2nd, 2026
ReflexAI named to Inc.'s 2026 Best Workplaces list.

ReflexAI named to Inc.'s 2026 Best Workplaces list. NEW YORK, June 2, 2026 - ReflexAI is proud to announce it has been named to Inc.'s 2026 Best Workplaces list. The list, which can be found at Inc.com, honors American companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses, whether in-person, remote, or hybrid. The award is the result of comprehensive measurement and evaluation of hundreds of applicants. The process involved a detailed employee survey conducted by Quantum Workplace, covering critical elements such as management effectiveness, perks, professional development, and overall company culture. Each company's benefits were also audited to determine the overall score. ReflexAI is honored to be included among the 507 companies recognized this year. "The culture at ReflexAI isn't a program we built alongside the product. It's the result of hiring people who care about the mission and creating the conditions for them to do their best work. We exist to help organizations improve performance in the highest-stakes conversations imaginable: crisis calls, healthcare encounters, sales pitches, and customer moments where trust is on the line. That work requires a team that holds itself to the highest internal standards internally, " said Sam Dorison, Cofounder and CEO, ReflexAI. John Callery, Cofounder and Chief Product & Technology Officer, ReflexAI added, "Being named to this list genuinely means something to me, and specifically because of how it's determined. This isn't a self-nomination. It's based on anonymous feedback from our own team. That rigor is exactly what makes it credible. The people building ReflexAI decided this was true about our culture. That's the part I'm proud of." ReflexAI is the conversation performance platform for high-stakes work. The company's AI-powered platform, including Prepare, a simulation-based conversation training product, and Assure, a conversation intelligence and quality assurance platform, helps organizations continuously improve how their teams perform in the conversations that matter most. ReflexAI serves customers across crisis and behavioral health, healthcare, financial services, and customer service. "This year's Best Workplaces list goes beyond great company culture-it highlights companies making meaningful and sustained investment in their employees," says Bonny Ghosh, editorial director at Inc. "Even in a labor market that favors employers, these companies understand that an intentional and authentic commitment to their teams drives stronger employee retention, engagement, and ultimately, a stronger business overall." To view the full list of winners, visit Inc.com. About ReflexAI. ReflexAI is the conversation performance platform for organizations where human interactions drive outcomes. Through a closed-loop system connecting AI-powered simulation, real-world evaluation, and performance intelligence, ReflexAI helps frontline teams practice the right skills, improve faster, and sustain better performance over time.Guided by a commitment to responsible and human-centered innovation, ReflexAI partners with organizations across industries to train team members up to 75% faster, improve quality consistently, and turn conversation data into coaching decisions that move their businesses forward. About Inc. Inc. is the leading media brand and playbook for entrepreneurs and business. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. About Quantum Workplace. Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.

BizSugar
Apr 7th, 2026
Google Gemini enhances mental health support for organizations.

Google Gemini enhances mental health support for organizations. April 7, 2026 Google's latest updates to its mental health support tool, Gemini, aim to provide immediate and effective connections for users in crisis situations. With mental health becoming an increasingly pressing issue among communities and businesses, these enhancements could benefit small business owners by fostering a healthier work environment and providing valuable resources for employees. The redesigned "Help is available" module will now surface when conversations indicate a potential mental health crisis. This proactive feature not only highlights the resource but also connects users to crisis hotline options through a new "one-touch" interface. Users can easily chat, call, text, or visit a crisis hotline website, ensuring that help is just a tap away. Notably, the option remains visible throughout the conversation, serving as a continuous reminder for those in distress to seek support. Google.org's commitment to mental health extends beyond improving access to their tools. The organization announced a significant $30 million investment over the next three years aimed at scaling global hotline capacities. This funding is designed to enhance immediate and safe support for individuals in crisis, a vital aspect for small business owners who may encounter employees facing mental health challenges. Additionally, Google is expanding its collaboration with ReflexAI, committing $4 million in direct funding. This partnership will enhance mental health support services within social organizations by integrating Gemini into ReflexAI's training suite. The initiative aims to equip staff and volunteers with AI-powered simulations that prepare them for critical conversations. Such training could prove invaluable for small businesses, enabling teams to better understand and support colleagues experiencing mental health difficulties. Mental health is not just a personal issue; it often extends into workplace dynamics. Small business owners should be aware of how they can leverage these tools to create a more supportive environment. With Gemini, managers and team leaders can access resources to guide sensitive discussions and provide appropriate support. This capability is particularly crucial as employees increasingly seek workplaces that prioritize mental health and well-being. However, while Gemini offers a robust tool for information, it's important to note its limitations. Google stresses that the tool is not a substitute for professional clinical care or therapy. This distinction is critical for small business owners who may rely on technology for guidance yet need to understand when to direct employees to professional services. Proper training on how to use the tool effectively can ensure that employers are not inadvertently misguiding workers struggling with their mental health. Moreover, Google is taking steps to protect younger users through specific design features. For instance, Gemini has mechanisms to prevent emotional dependence and to avoid inappropriate or harmful interactions. These safeguards could also extend to businesses employing younger workers, allowing companies to cultivate a safe digital environment that resonates with the values of a new generation entering the workforce. In a world where mental health awareness is growing, Google's updates serve as a timely reminder of the critical role technology can play in fostering support systems. Small business owners are encouraged to familiarize themselves with these advancements as they continue to navigate the complexities of employee well-being. As more individuals turn to digital platforms for assistance, integrating robust mental health resources into small business practices will likely become essential. By utilizing tools like Gemini, entrepreneurs can not only support their employees more effectively but also contribute to creating a healthier workplace culture overall. For further details on these updates, you can view the original announcement here. Image Via Gemini David Wilson is a technology writer and IT consultant with a passion for helping small businesses leverage digital tools for growth. With over 15 years of experience in software development and tech support, David specializes in simplifying complex tech concepts for business owners. He has contributed to several tech publications, sharing insights on cybersecurity, cloud computing, and emerging digital trends. David's practical advice empowers entrepreneurs to make informed technology decisions. When he's not exploring the latest gadgets, David enjoys building model airplanes and perfecting his barbecue recipes.

9to5Google
Apr 7th, 2026
Google updates Gemini to improve mental health responses.

Google updates Gemini to improve mental health responses. Abner Li Apr 7 2026 - 3:00 am PT In a reflection of one increasingly common AI use case, Google today announced a series of Gemini updates to help when users ask about mental health. The company believes that "responsible AI can play a positive role for people's mental well-being." When the chat "indicates a potential crisis related to suicide or self-harm," Gemini will now show a "one-touch" interface to connect users to hotline resources with options to call, chat, text, or visit a website. Once activated, this card will remain visible throughout the conversation. Responses are designed to "encourage people to seek help." Discover more Chrome OS laptops Ray-Ban smart glasses Tech news subscription If a conversation signals the user "may need information about mental health," Gemini will surface a redesigned "Help is available" module. It's been developed with clinical experts "to provide more effective and immediate connections to care." Overall, Google is training Gemini models to "help recognize when a conversation might signal that a person may be in an acute mental health situation" and direct them to real-world resources. Responses are designed to "encourage help-seeking while avoiding validation of harmful behaviors like urges to self-harm." Additionally, Gemini is trained "not to agree with or reinforce false beliefs, and instead gently distinguish subjective experience from objective fact." For younger users, Google has additional protections: * Persona protections designed to prevent Gemini from acting like a companion, including guardrails preventing it from claiming to be a human or possessing human attributes. * Protections intended to prevent emotional dependence, avoiding language that simulates intimacy or expresses needs. * Safeguards against encouraging bullying or other types of harassment. Finally, Google.org today announced $30 million in funding over three years to help global hotlines increase their capacity. Specific efforts include: * "We are expanding our partnership with ReflexAI to help social sector organizations scale their mental health support services. This initiative includes $4 million in direct funding and the integration of Gemini into ReflexAI's training suite." * "...Google.org Fellows will provide pro bono technical expertise to help evolve Prepare, a customizable platform that uses realistic, AI-powered simulations to train staff and volunteers for critical conversations. Priority partners for this new stage include education organizations like Erika's Lighthouse and Educators Thriving." FTC: We use income earning auto affiliate links. More.

MobiHealthNews
Apr 7th, 2026
Google updates Gemini to provide mental health assistance, crisis resources.

Google updates Gemini to provide mental health assistance, crisis resources. The "Help is available" and "one-touch" modules are designed to give users showing signs of mental health distress immediate access to support. Google has updated its Gemini AI offering with a "Help is available" module that will provide connections to care when a conversation signals a user may need mental health support, and a "one-touch" interface with an immediate connection to a crisis hotline should the AI recognize references to possible suicide or self-harm. The "Help is available" module will provide immediate connections to real-world resources and human support, while the "one-touch" offering will provide a direct route to quickly connect with real-world crisis hotlines or support services via call, text, chat or through the hotline's website. Google said it has also designed better responses within Gemini to encourage users to seek help "while avoiding validation of harmful behaviors like urges to self-harm." Gemini will also avoid "confirming false beliefs," according to the tech giant, meaning it has trained Gemini "not to agree with or reinforce false beliefs, and instead gently distinguish subjective experience from objective fact." The tech giant is also committing $30 million globally over three years to help crisis hotlines scale their capacity to offer immediate support. Google is also expanding its partnership with AI-enabled training simulation and quality assurance tool company ReflexAI to help scale mental health support in social sector organizations. The collaboration includes $4 million in funding and the integration of Gemini into ReflexAI's training tools. Google.org Fellows will provide pro bono technical support to help enhance ReflexAI's offering, Prepare, a platform that uses AI-powered simulations to train staff and volunteers for critical conversations. THE LARGER TREND According to a Tracking Poll on health information and trust released by KFF in March, around a third of adults (32%) are using AI for health information and advice, including about three in ten (29% saying they use AI for advice on their physical health and one in six (16%) using the technology for mental health information or advice. Numerous tech giants, including ChatGPT maker OpenAI, have acknowledged that their AI is being used by users for mental healthcare, especially among teens. In October, the company announced it added parental controls to its AI platform, equipped with mental health notifications. "If our systems detect potential harm, a small team of specially trained people reviews the situation. If there are signs of acute distress, we will contact parents by email, text message and push alert on their phone, unless they have opted out," OpenAI said in a statement. Last year, Anthropic released an analysis on how Claude is used for support, advice and companionship, after examining roughly 4.5 million Claude.ai conversations to understand how individuals emotionally engage with the company's AI. The company highlighted how some individuals use Claude to work through personal challenges pertaining to anxiety, chronic symptoms and workplace stress, and for "deeper exploration of both personal struggles and intellectual questions." Anthropic ultimately emphasizes that the AI is not a substitute for professional mental healthcare, and the analysis's findings underscore the potential and limitations of AI as a companion for mental health support, highlighting the importance of guiding users toward real-world support when needed.