Red Bull

Manufactures and markets energy drinks

On Premise Key Account Specialist

Account ManagementConfirmed live in the last 24 hours

Full-timeAlmaty, KazakhstanNo salary listedIn-person

About the Job

Requirements

At least 3 years of sales experience; beverage industry experience is preferred.
Previous experience in Key Account Management is preferred.
Demonstrated accomplishments in sales and trade marketing.
A successful track record leading, managing, and motivating field sales forces.
Fluency in the local language and business-fluent English.
Ability to sell and negotiate effectively.
Strong presentation skills.
Entrepreneurial approach and mindset.
Solution- and goal-oriented approach.
Highly developed analytical skills.
Ability to develop and implement successful sales and trade-marketing strategies.
Strong planning, prioritization, and organizational ability.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Self-motivated and able to work independently.
University degree in business, marketing, or a similar field.

Responsibilities

Align with headquarters on international strategy, guidelines, and customers.
Identify the most relevant channels and customers in the market and develop long-term visions to drive vertical and horizontal distribution and sales.
Align with local marketing on market-relevant industry and consumer insights and national focus areas.
Plan the annual business for On Premise Key Accounts, including budgets, volume forecasts, and an activation plan for each key account.
Maximize existing customer performance through effective joint business planning.
Acquire new customers from the relevant national universe.
Negotiate partnership agreements that add value to both Red Bull’s and the customer’s business.
Collaborate with internal departments and external stakeholders, including buyers, sales and marketing managers, controllers, logistics managers, and CEOs, to support business success.
Ensure excellent account-level execution by utilizing cross-departmental support.
Track, analyze, and report performance and areas of growth and opportunity.
Maintain and optimize data in the Key Account Tracker and share status on key-account volume, distribution, execution, and agreements with headquarters twice per year.
Establish and nurture relationships with distribution partners, industry players, influencers, on-site food and beverage managers, store managers, and staff.
Build affinity and understanding of the Red Bull brand and products within the network, representing the brand as a “Canbassador.”
Deliver Red Bull’s premium brand image in all activities and execution.
Grow volume in covered key accounts by implementing new activations.
Lead Kazakhstan’s delivery and online-platform strategy, emphasizing the platforms’ distribution and volume impact.
Focus on Glovo, Wolt, Yandex Eda, and Chocofood applications by implementing improved execution and driving activations, including through Glovo and Wolt dark stores.

Desired Qualifications

Beverage industry sales experience.
Previous experience in Key Account Management.

Job Description

STRATEGY AND PLANNING

Alignment with HQ on international strategy, guidelines and customers
Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales
Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas
Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account

MANAGING KEY ACCOUNTS

Maximization of existing customer performance via effective joint business planning
Acquisition of new customers from the relevant national universe
Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success
Ensuring executional excellence on account level by utilizing (cross-departmental)

TRACKING, ANALYZING AND REPORTING

Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ

LEADING BY EXAMPLE

Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)
Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
Delivering excellence with Red Bull`s premium brand image in all activities and execution

GROWING THE VOLUME

Imroving the Volume of covered Key Accounts by implementing new activations

DELIVERY APPS

Leading the Kazakhstan Delivery & Online Platform Strategy by showcasing the importance of Delivery & Online Platforms in terms of distribution & volume. Focus on Glovo/Wolt/Yandex Eda/Chocofood applications by implementing new level of execution and driving activations. As well as Glovo/Wolt dark stores operated through this applications

Qualifications

3+ years sales experience (beverage industry preferred)
Previous experience in Key Account Management (preferred)
Outstanding record of accomplishments in sales and trade marketing
Successful track record in leading, managing and motivating Field Sales Forces
Local language + business fluent English
Excellent verbal and written communication skills
Ability and skills to effectively sell and negotiate
Excellent presentation skills
Entrepreneurial approach and mindset
Solution and goal oriented
Highly developed analytical skills
Ability to develop and implement successful sales- and trade-marketing strategies
Strong planning, prioritization and organizational ability
Proficient in MS office especially Excel and Power Point
Self-motivated and ability to work independently
University Degree (business, marketing or similar)

Additional Information

Red Bull Kazakhstan LLP (“Company”) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining, storing, using and disseminating my personal data, but not contradicting the laws of the Republic of Kazakhstan, and to modify and (or) amend my personal data based on my application or otherwise, which is not contrary to the laws of the Republic of Kazakhstan, which are recorded on electronic, paper and (or) other tangible media.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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