Product Marketing Manager - Healthcare

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

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CoverMyMeds is seeking a collaborative, customer-focused Product Marketing Manager to accelerate segment growth with biopharma prospects and customers and drive adoption and commercial success of our Access and Affordability solutions. This role will help develop and execute marketing strategies that communicate the value of our solutions, enable commercial team success, and drive integrated marketing efforts across the customer journey. 

The ideal candidate combines strong product marketing fundamentals with disciplined execution and a passion for improving healthcare experiences. They are comfortable working across teams, translating complex healthcare and product information/data into differentiated value stories anchored in customer and market insights, buying journeys and performance insights to improve strategy effectiveness. 

Position Description  

Product / Segment Growth & Insights 

• Build strong relationships across product, sales, marketing, and customer-facing teams to support business objectives. 

• Contribute actionable market, customer, competitive, and performance insights that inform product and commercial strategies. 

• Monitor competitive activity, industry trends, and customer feedback to identify opportunities and risks. 

• Support the development of market-facing themes and recommendations using voice of customer (VOC), market research, and business performance data. 

• Help translate insights into marketing plans, messaging, and go-to-market initiatives that support growth objectives. 

Commercial Marketing Planning 

• Partner with sales, product, and marketing teams to support alignment on priorities, goals, and commercial initiatives. 

• Contribute to annual and quarterly planning efforts by providing customer, market, and product insights. 

• Support buyer journey development and identify opportunities to improve customer engagement and adoption. 

• Assist in the development and execution of industry engagement and thought leadership initiatives. 

• Partner with commercial teams to support strategic account planning and revenue growth efforts. 

Customer & Market Positioning 

• Collaborate closely with product management to support go-to-market planning, product launches, roadmap communication, and lifecycle marketing activities. 

• Develop and maintain compelling product positioning, messaging, and value propositions that are infused with market insights and relevant data that supports storytelling. 

• Help ensure product and solution positioning is accurate, differentiated, and aligned to customer needs. 

• Support the creation of integrated solution narratives tailored to target audiences. 

• Leverage customer research, market trends, and competitive intelligence to strengthen product differentiation and messaging. 

Marketing and Sales Enablement 

• Develop expertise in customer needs, market dynamics, products, and solutions to effectively support marketing and commercial initiatives. 

• Partner with cross-functional marketing and product teams to develop marketing assets and content that drive awareness, engagement, and adoption. 

• Create or guide development of audience-facing content, campaign materials, thought leadership and digital experiences. 

• Serve as a product marketing representative on cross-functional projects and initiatives. 

• Support sales enablement efforts through development of tools, training, messaging, and customer-facing materials. 

• Track and communicate product marketing performance metrics and provide data-driven recommendations to improve marketing effectiveness, customer engagement, and business outcomes. 

Qualifications 

Required 

• 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market planning, integrated marketing, or a related discipline. Experience supporting pharmaceutical and life sciences organizations strongly preferred. 

• Experience developing positioning, messaging, content, customer journeys, lifecycle marketing initiatives and campaigns, sales enablement materials, account-based marketing strategies, and commercial engagement programs for complex products or solutions. 

• Demonstrated ability to manage cross-functional work and influence without direct authority. 

• Strong written, verbal, presentation, project management, and stakeholder communication skills. 

• Ability to translate customer, market, product, and performance information into clear recommendations and deliverables. 

• Comfort working with data and feedback to support decisions and improve marketing effectiveness. 

• Ability to manage multiple priorities, work through ambiguity, and deliver high-quality work with appropriate guidance. 

Preferred 

• Experience in healthcare technology, medication access, biopharma, or healthcare services 

• Understanding of biopharma audiences, patient access and affordability challenges, reimbursement dynamics, and the broader medication access ecosystem 

• Experience storytelling through data 

• Knowledge of healthcare regulatory and compliance considerations 

Education 

Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field required. 

Physical Requirements 

General office demands. 

Travel 

Up to 20%. 

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

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