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Full-Time

Digital Marketing Manager

Confirmed live in the last 24 hours

Beyond Identity

Beyond Identity

51-200 employees

Passwordless multi-factor authentication platform

Cybersecurity
Data & Analytics

Compensation Overview

$95k - $150kAnnually

+ Equity

Senior

New York, NY, USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Lead Generation
SEO
Google AdWords
Marketing
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in digital marketing, preferably within the cybersecurity, technology B2B SaaS industry or within a digital agency
  • Proven track record of developing and executing successful digital marketing campaigns
  • Strong understanding of digital marketing channels, tools, and tactics
  • Proficient in Google Analytics, Google Ads, social media platforms, and marketing automation tools
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Strong project management skills and ability to manage multiple tasks simultaneously
  • Excellent communication and collaboration skills
  • Creative thinker with a passion for innovation and continuous improvement
  • Experience in cybersecurity industry preferred
Responsibilities
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives, including site visits and demo requests
  • Manage and optimize digital marketing channels, including CRO, SEO, SEM, paid channels, email marketing, and online events
  • Create and manage digital advertising campaigns across platforms such as Google Ads, Youtube, LinkedIn, Reddit, X, Meta, and others
  • Collaborate with Product Marketing, Content and Social Media to develop engaging and relevant campaigns that resonate with our target audience
  • Monitor and analyze website traffic, conversion rates, and other key performance indicators (KPIs) to optimize marketing efforts
  • Utilize marketing automation tools to nurture leads and drive conversions
  • Conduct market research to stay informed about industry trends, competitive landscape, and customer needs
  • Work closely with the sales team to ensure alignment between marketing and sales efforts and to support lead generation initiatives
  • Manage the digital marketing budget, ensuring effective allocation of resources
  • Stay up-to-date with the latest digital marketing trends and technologies, and implement best practices

This organization offers a unique advantage in the cybersecurity space with its secure, passwordless multi-factor authentication (MFA) platform. By eliminating passwords and incorporating continuous device trust checks and FIDO2 certified authentication, it provides robust security solutions that cater to the critical needs of both workforce and customer authentication. This firm is dedicated to strengthening zero trust security strategies, positioning itself as a leader in enhancing endpoint compliance and secure access technologies.

Company Stage

Series B

Total Funding

$105M

Headquarters

New York, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-21%

2 year growth

-29%