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Publicis Groupe

Runs advertising and digital transformation services

Digital Director

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

  • At least 9–10 years of industry experience; the required experience may vary based on practical skills, experience in a mature market, and education qualifications.
  • Deep understanding of the digital media landscape, ideally focused on the Japan market.
  • Understanding of key digital platforms, including Facebook, Google, LINE, Yahoo, Twitter, Twitch, Snapchat, and TikTok, and digital tools such as DV360 and Google Ads.
  • Deep understanding of the programmatic ecosystem, data-related changes, and the shift toward a cookieless environment.
  • Practical experience across as many digital platforms and streams as possible, including the ability to help train the team in programmatic and social platforms.
  • Ability to inspire the team and clients with digital knowledge and passion, move quickly, and drive change.
  • Ability to present to clients at all levels, global and regional clients, and internal stakeholders.
  • Fluency in Japanese and business-level English suitable for presentations.
  • Ability to use AI tools to enhance work quality and productivity, critically evaluate outputs, and apply ethical and responsible judgment.

Responsibilities

  • Manage a team of 3–6 people and support their development and career growth.
  • Create leading digital strategies and media plans with the team to meet client objectives.
  • Support pitches for organic and new business.
  • Serve as a source of digital media knowledge for Stellantis and the team.
  • Work with the planning team to develop integrated media strategies for clients.
  • Present to senior clients on key developments in the media ecosystem.
  • Localize global strategies for local clients and provide local context to regional and global teams developing global strategies.
  • Build strong relationships with key clients at a senior level.
  • Coordinate the team in creating integrated media strategies.
  • Build strong relationships with regional client leads.
  • Manage global and regional requests.
  • Implement global and regional tools, processes, and reporting requirements.
  • Direct the creation of digital media strategies and execution plans that integrate online and offline channels, and implement a plan-do-check-act cycle for the measures.
  • Develop media strategies that the team can use to create media plans, and teach the team about media and planning.
  • Build, maintain, and improve client relationships, recognize issues early, and lead appropriate actions.

Desired Qualifications

  • Deep understanding of the digital media landscape, ideally with a focus on the Japan market.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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