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Graco

Designs and manufactures fluid handling products

Product Marketing Intern

Product MarketingConfirmed live in the last 24 hours
Internship$21 - $28 /hrIn-person

About the Job

Requirements

  • Be a sophomore or junior pursuing a degree in Marketing or Business from an accredited university.
  • Have excellent verbal and written communication skills.
  • Have strong interpersonal skills.
  • Be proficient in Microsoft Office, including Excel, Word, and PowerPoint.
  • Be able to work independently on assigned projects.
  • Have mechanical aptitude and a desire to work hands-on at times.
  • Have a minimum GPA of 3.0 on a 4.0 scale is desired.
  • Be legally authorized to work in the United States; the role is not eligible for immigration sponsorship now or in the future, including H-1B, TN, or F-1 OPT.

Responsibilities

  • Conduct secondary market research on products, applications, and markets.
  • Analyze the competitive landscape.
  • Help analyze and develop market segmentation strategies.
  • Assist with voice of customer efforts.
  • Review relevant industry publications and report on current topics and important trends.
  • Perform historical sales analysis to identify issues and potential opportunities.
  • Help develop training materials for distribution and sales teams that highlight core product strengths and differentiated end-user benefits.
  • Participate in the design and development process for new products.
  • Support new product launch initiatives.
  • Assist with developing targeted advertising campaigns and monitoring performance.
  • Assist with developing marketing and sales collateral, writing and editing content.
  • Work with internal and external subject matter experts to create engaging content that supports marketing goals.
  • Create and develop digital assets such as graphics and video for integrated marketing communications.
  • Update existing content to ensure relevance to target audiences.
  • Support projects and operations in the Customer Service Digital Team, including competitive audits and recommendations for B2B eCommerce content, media, programs, and promotions.
  • Support a global eCommerce platform launch for Graco's Partner Portal based on outlined goals and objectives.
  • Engage with functions and divisions of marketing and eCommerce organizations.
  • Present findings and plan recommendations to the Executive Leadership Team.
  • Perform historical eCommerce order and usage analysis to identify issues and potential opportunities.
  • Perform other duties as assigned.

Desired Qualifications

  • Knowledge of and familiarity with Adobe Creative Suite.

About the Company

Graco

Designs and manufactures fluid handling products

Graco makes and sells fluid handling equipment for homes, professionals, service centers, and manufacturers in areas like automotive, aerospace, and packaging. Its products move, meter, and apply liquids using pumps, spray systems, meters, and accessories to transfer fluids with precision. Graco sets itself apart with a long history and a broad, diversified product lineup supported by established manufacturing and service networks. Its goal is to help customers keep operations running smoothly by providing dependable, efficient fluid-handling solutions.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Minneapolis, MN
Founded
1926

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