Senior Marketing Automation Strategist

Senior Marketing Automation Specialist

Location: Any of our 50+ offices in US or Canada. Role is Hybrid with requirement to go to a GHD office 3 days a week

Office locations here: Global Office Locations | GHD

At GHD, we don’t just believe in the power of commitment, we live and breathe it every day. 

That’s why we pledge to empower all our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today. 

We’re seeking a Senior Marketing Automation Specialist who thrives at the intersection of technology and creativity! If you’re passionate about optimizing B2B marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this may be your dream role. Join us to partner with our Marketing teams to ensure our initiatives help drive business growth and inspire our clients. Your expertise will be key in enhancing campaign performance, maintaining data integrity, and aligning our efforts with our commitment to our clients. If you’re ready to drive innovation and make a difference, we want to hear from you!

 

What you will do

• Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
• Define and continuously refine list segmentation strategies and rules to ensure effective audience targeting and maximize activation of the marketable database.
• Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
• Optimise email campaigns to drive outstanding click-through rates, resulting in high-quality marketing qualified leads (MQLs) and contributing to pipeline growth.
• Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
• Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
• Test and manage consent management rules, related lists, and ongoing compliance.
• Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions. 
• Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing. 
• Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.

Required experience and knowledge

• 5+ years of hands-on experience implementing and using Salesforce Marketing Cloud Account Engagement (Pardot), with advanced skills in building and segmenting audiences.
• Salesforce certifications in Account Engagement and Sales Cloud are preferred.

Advanced experience working with:

• Marketing automation and engagement platforms, such as Salesforce Marketing Cloud Account Engagement, Eloqua, Marketo
• CRM campaign automations, including building flows within Salesforce CRM
• Integration platforms such as Zapier, Workato, Tibco
• Event and webinar platforms, ideally Eventbrite and ON24

Good understanding of key MarTech tools, including:

• Personalisation tools, such as Adobe Target or Salesforce Marketing Cloud Personalization
• Analytics platforms, including Google Analytics, Salesforce Marketing Cloud Intelligence, Power BI
• Adtech platforms, such as Salesforce Marketing Cloud Advertising Studio
• AI tools and technologies relevant to marketing and automation

Overall skills and experience

• Strong problem-solving skills - able to work with incomplete information to design and document effective solutions (“white space” solutioning).
• Excellent presentation skills - confident communicating marketing technology plans and progress to a variety of stakeholders, helping teams understand the business value.
• Able to work independently with strong attention to detail, and a flexible, resourceful approach to delivering results.
• Comfortable managing multiple projects across global time zones in a fast-paced, deadline-driven environment.
• Empathetic and culturally aware, with the ability to collaborate effectively across diverse teams.
• Self-motivated and curious, with a strong desire to stay up to date on MarTech and AI trends and best practices.

Benefits: 

• 401K - Employees are eligible to participate on the first day of the month following 3 months of service
• Paid time off – Our PTO benefit is designed to provide eligible employees with a period of rest and relaxation, sick, and personal time throughout the year. PTO starts at 16 days per year and increases with years of service
• Holiday Pay - Holiday pay is provided for eligible employees. GHD observes 9 holidays per year. Holiday pay will be based on the regular set schedule for the employee
• Wellness Benefit- Regular full-term employees are eligible to participate in the wellness reimbursement program. GHD will reimburse 50% of the cost of the following to maximum of $250.00 reimbursement annually for such items as: Health club membership fees, Home exercise equipment purchases, Bicycles, Race, run & marathon entrance fees, Smoking cessation programs, Weight loss programs (i.e.—Weight Watchers, Jenny Craig), Fitbits and Fitness Tracking devices
• Salary Range dependent upon experience: $93,495- $155,825.00 USD

#LI-RM1

About the Team

The Marketing Operations Center of Excellence is part of Global Marketing, working collaboratively with a global network of marketers.

About Us

Come together and make a meaningful impact. 

We bring our people together to create something bigger and solve some of the world's most complex problems. Come and experience the power of commitment and see strategy and ideas come to life when you join GHD. 

Let's drive real change.

Our Pledge to You
At GHD, we don’t just believe in the power of commitment, we live and breathe it every day.

That’s why we pledge to empower our people to make a positive impact. Combining our deep technical expertise with the capabilities of our clients and partners, we respond to some of the most complex challenges facing our planet today. 

See where your commitment could take you.
That’s the #PowerOfCommitment

Who we are 
GHD is a global professional services company that leads through engineering, architecture, and construction expertise. We are an employee-owned company with over 11,000 diverse and skilled individuals, across more than 200 offices spanning five continents.
The Power of Commitment is our brand promise. It’s what makes us different. We are bound to our stated vision and determination to address humanity’s most urgent needs: to make water, energy and urbanisation sustainable for generations to come.