Essential Duties and Responsibilities

• Represent the data services team across assigned clients(s) and participate as a member within given account group(s); primary responsibility is to manage client expectations on related data projects.
• Recommend appropriate data strategies to meet marketing objectives and/or customer journey business needs.
• Record detailed customer requirements, constraints, and assumptions with stakeholders using requirement-gathering techniques (e.g., planning sessions, brainstorming, focus groups) to establish project deliverables.
• Collaborate with planning and client partnership to develop and document digital customer journeys.
• Responsible for developing and maintaining workflows and process documentation as it relates to the digital eco-system and customer journey.
• Perform lead role externally for data and digital services and assist in managing development resources internally.
• Collaborate with Project Management staff to review SOW/history, gain consensus, and set project deliverables within Project Plans.
• Ensure appropriate meetings are held to align stakeholders and generate common understanding, throughout the lifecycle of the project.
• Responsible for the discovery and documentation of Business Requirements within BRDs.
• Collaborate with data and digital Services staff to design and maintain marketing technology platforms for clients, including documentation support of processes and technical requirements.
• Continuously measure project performances, enforce team methodology and quality standards, and manage scope to ensure profitability and minimize our risk exposure across multiple projects.
• Manage change controls related to the marketing technology environment to minimize risk using appropriate verification techniques to keep the project plan accurate, updated, and reflective of client-authorized project changes.
• Help conduct in-person or web demonstrations of technology solutions and capabilities for current and/or future prospects, including UAT and support.
• Acts as an Internal Ambassador to help foster understanding of marketing technology services.  
• Provide thought leadership to Client Services and Business Development teams and participate in new business activities as needed.
• Other duties and responsibilities as assigned.

Background and Experience

• Bachelor’s Degree in Marketing/Advertising is preferred; or credentials within related data/analytical fields.
• Minimum 3 years of marketing-related experience is mandatory within agencies or direct advertising roles.
• Database project management experience is required, as is strong client account management experience and writing of business/technical requirements.
• 4+ years of experience working with marketing technology solutions on multi-channel CRM, customer experience and journey practices, and one-to-one communication approaches strongly preferred.
• Must have strong knowledge of overall agency structure and project management methodologies.
• Solid understanding of relational & dimensional database models mandatory, including ability to turn complex processes and methodologies into easy-to-understand explanations for Clients or team members.
• Successful experience leading requirements gathering sessions, documenting details and follow-through, and directory or indirectly managing development teams is required.
• Solid understanding of all aspects of building & maintaining marketing database systems (processes & physical databases) including ETL, address hygiene & standardization, merge/purge, household, transactional data processing, promo history, campaign execution & reporting, etc. is preferred.
• Experience in digital marketing, real time decision engines and interactive vehicles is preferred.
• Minimal travel may be required.