AI-powered solution, Tastebuds, generates buzzworthy drink recipes in secondsCLEVELAND, July 30, 2024 /PRNewswire/ -- BrandMuscle, an Ansira company, announces the launch of Tastebuds, an AI-powered solution revolutionizing the world of cocktail creation. Built for the beverage alcohol industry, this new solution delivers innovative drink recipes in seconds while generating production-ready artwork and ensuring compliance.Tastebuds understands the many nuances of mixology, pairing compatible flavor profiles and recommending ideal ingredient ratios to create delicious drink concepts. After generating a recipe, Tastebuds runs comparative analyses to check for potential trademark infringements, ensure originality, and achieve compliance with industry standards. This new technology empowers beverage alcohol brands to create outstanding cocktails faster than ever before.In addition to master-level mixology, Tastebuds also generates stunning artwork with every drink recipe so field reps can implement these images into their materials instantly.Some of the main benefits of Tastebuds include:Create innovative cocktails: You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking.You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking. Find and generate recipes in seconds: With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials.With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials. Reduce costs: Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast.Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast

Ansira Partners, Inc., an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, announced the acquisition of BrandMuscle and  SproutLoud, two leading channel partner marketing companies that, like Ansira, work with clients in distributed ecosystems. The acquisitions bring together best in class talent and platform technology into one entity.

Toto joins the executive leadership team bringing a deep background in marketing, client management, and product developmentST. LOUIS, April 2, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced that Desiree Toto has joined the executive leadership team in the role of Chief Product and Technology Officer. She reports to Ansira's CEO Paul Tibbitt and is responsible for product, engineering, and enterprise information technology for the organization."Desiree will help drive a strong product-based culture at Ansira and fortify our platform for ecosystem marketing." Post this Ansira Appoints Desiree Toto As Chief Product And Technology Officer"Desiree's impressive track record speaks volumes about her leadership and expertise," said Tibbitt. "Her ability to foster a culture of innovation, lead successful transformations, and deliver operational efficiencies is unparalleled. I know her contributions will help drive a strong product-based culture at Ansira and fortify our platform for ecosystem marketing."Toto most recently served as Senior Vice President of Product & Operations at CJ, where she led a global team of product and support operation managers focused on delivering and implementing innovative products and solutions