The research results validate Ansira's philosophy of the power of a unified platform. Post this"We know that business goals and priorities are constantly shifting, and based on our experience, Ansira has long believed that companies need an integrated platform that can adapt in real time while effectively engaging partners and customers at scale," said Ansira CEO Paul Tibbitt. "We commissioned this study from Forrester Consulting to take the pulse of marketers and get a clear view of their many priorities, their current state for tech investments, and what they believe could truly help them deliver and drive success for their organizations. We believe the research results validate both Ansira's philosophy of the power of a unified platform, and our vision of being the platform of record for companies operating in distributed ecosystems."Marketers struggle with competing priorities: The findings of the study highlight the significant challenges marketers face today. With the pressure to meet a wide range of business priorities, many marketers find themselves turning to multiple tools in an attempt to improve effectiveness. According to the study, marketers use an average of six tools to manage and orchestrate their partner ecosystem, with 63% of respondents indicating they rely on seven or more tools

Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldST. LOUIS, Aug. 15, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, today announced that its Ansira Edge platform has been selected as winner of the "Best Digital Asset Management Platform" award in the seventh annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.Ansira's proprietary, end-to-end technology platform is designed to be fully configurable and scalable, allowing Ansira to cater to the unique needs of partner marketing ecosystems by enabling enterprises to automate their program activities and stay ahead of evolving tech and market needs."Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems." Post thisPart of the Ansira Edge Technology Suite, Ansira's Channel Engagement module delivers services tailored to hyper-local marketing activation and brand compliance across print, email, and digital campaigns and promotions. It supports enterprises by ensuring brand consistency and industry compliance across various markets, helping brands adhere to regulatory standards and guidelines while also expanding market reach and streamlining processes. Through the Channel Engagement module, enterprise partners have access to a highly searchable platform that provides ready-to-use and customizable print and digital assets like web banners, email templates, direct mail, print ads, online forms, and more."Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems, from the enterprise to the local level," said Ansira CEO Paul Tibbitt

AI-powered solution, Tastebuds, generates buzzworthy drink recipes in secondsCLEVELAND, July 30, 2024 /PRNewswire/ -- BrandMuscle, an Ansira company, announces the launch of Tastebuds, an AI-powered solution revolutionizing the world of cocktail creation. Built for the beverage alcohol industry, this new solution delivers innovative drink recipes in seconds while generating production-ready artwork and ensuring compliance.Tastebuds understands the many nuances of mixology, pairing compatible flavor profiles and recommending ideal ingredient ratios to create delicious drink concepts. After generating a recipe, Tastebuds runs comparative analyses to check for potential trademark infringements, ensure originality, and achieve compliance with industry standards. This new technology empowers beverage alcohol brands to create outstanding cocktails faster than ever before.In addition to master-level mixology, Tastebuds also generates stunning artwork with every drink recipe so field reps can implement these images into their materials instantly.Some of the main benefits of Tastebuds include:Create innovative cocktails: You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking.You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking. Find and generate recipes in seconds: With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials.With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials. Reduce costs: Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast.Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast