Ansira

Ansira

Marketing technology for customer connection

About Ansira

Simplify's Rating
Why Ansira is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Enterprise Software

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$54M

Headquarters

Saint-Louis, Senegal

Founded

1919

Overview

Ansira helps businesses connect with their customers in various environments, focusing on both digital and physical experiences. The company uses its own technology platforms to integrate marketing efforts from large enterprises down to local markets. This integration is crucial for global marketers who need to maintain brand loyalty across different customer interactions. Ansira stands out by combining human expertise with advanced technology to address complex marketing challenges. Their revenue comes from subscriptions to their technology platforms, service fees, and performance-based incentives, aiming to drive demand for their clients.

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Simplify's Take

What believers are saying

  • Winning 'Best Digital Asset Management Platform' boosts Ansira's credibility in marketing technology.
  • AI-driven solutions like Tastebuds enhance Ansira's innovative offerings in niche markets.
  • The rise of hyper-local marketing strategies aligns with Ansira's service strengths.

What critics are saying

  • Rapid AI evolution may outpace Ansira's current technological capabilities.
  • Integration challenges from recent acquisitions could disrupt service delivery.
  • New executive appointments may lead to strategic shifts misaligned with client expectations.

What makes Ansira unique

  • Ansira's proprietary platforms integrate digital and physical experiences for seamless customer engagement.
  • The Ansira Edge platform offers scalable solutions for hyper-local marketing activation.
  • Ansira's acquisition of BrandMuscle and SproutLoud enhances its distributed ecosystem capabilities.

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Funding

Total Funding

$54M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Dynamic work environment

Professional development opportunities

Flexible work schedule

Health, dental, and vision insurance

Paid parental leave

Flex personal time off (PTO)

Volunteer time off (VTO)

Pet insurance

401(k) matching

Employee assistance program

Employee-referral bonus program

Client-referral bonus program

Community involvement

Employee discount program

Company News

PR Newswire
Aug 15th, 2024
Ansira Named "Best Digital Asset Management Platform" In Martech Breakthrough Awards

Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldST. LOUIS, Aug. 15, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, today announced that its Ansira Edge platform has been selected as winner of the "Best Digital Asset Management Platform" award in the seventh annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.Ansira's proprietary, end-to-end technology platform is designed to be fully configurable and scalable, allowing Ansira to cater to the unique needs of partner marketing ecosystems by enabling enterprises to automate their program activities and stay ahead of evolving tech and market needs."Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems." Post thisPart of the Ansira Edge Technology Suite, Ansira's Channel Engagement module delivers services tailored to hyper-local marketing activation and brand compliance across print, email, and digital campaigns and promotions. It supports enterprises by ensuring brand consistency and industry compliance across various markets, helping brands adhere to regulatory standards and guidelines while also expanding market reach and streamlining processes. Through the Channel Engagement module, enterprise partners have access to a highly searchable platform that provides ready-to-use and customizable print and digital assets like web banners, email templates, direct mail, print ads, online forms, and more."Our Ansira Edge platform technology is an integral part of our ability to accelerate distributed ecosystems, from the enterprise to the local level," said Ansira CEO Paul Tibbitt

PR Newswire
Jul 30th, 2024
Brandmuscle Reimagines Cocktail Creation With Tastebuds

AI-powered solution, Tastebuds, generates buzzworthy drink recipes in secondsCLEVELAND, July 30, 2024 /PRNewswire/ -- BrandMuscle, an Ansira company, announces the launch of Tastebuds, an AI-powered solution revolutionizing the world of cocktail creation. Built for the beverage alcohol industry, this new solution delivers innovative drink recipes in seconds while generating production-ready artwork and ensuring compliance.Tastebuds understands the many nuances of mixology, pairing compatible flavor profiles and recommending ideal ingredient ratios to create delicious drink concepts. After generating a recipe, Tastebuds runs comparative analyses to check for potential trademark infringements, ensure originality, and achieve compliance with industry standards. This new technology empowers beverage alcohol brands to create outstanding cocktails faster than ever before.In addition to master-level mixology, Tastebuds also generates stunning artwork with every drink recipe so field reps can implement these images into their materials instantly.Some of the main benefits of Tastebuds include:Create innovative cocktails: You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking.You can count on Tastebuds for interesting pairings, unexpected combos, and standout drinks that will get your customers talking. Find and generate recipes in seconds: With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials.With just a few clicks, you can find cocktail recipes in your catalog or generate new drinks complete with marketing materials. Reduce costs: Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast.Save on labor costs by using Tastebuds to quickly generate new drink recipes so you can taste test and launch campaigns fast

MarTech Series
Jul 3rd, 2024
Ansira Acquires BrandMuscle and SproutLoud

Ansira Partners, Inc., an independent global marketing technology and solutions company with proprietary channel, website, and advertising technology platforms, announced the acquisition of BrandMuscle and  SproutLoud, two leading channel partner marketing companies that, like Ansira, work with clients in distributed ecosystems. The acquisitions bring together best in class talent and platform technology into one entity.

PR Newswire
Apr 2nd, 2024
Ansira Appoints Desiree Toto As Chief Product And Technology Officer

Toto joins the executive leadership team bringing a deep background in marketing, client management, and product developmentST. LOUIS, April 2, 2024 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced that Desiree Toto has joined the executive leadership team in the role of Chief Product and Technology Officer. She reports to Ansira's CEO Paul Tibbitt and is responsible for product, engineering, and enterprise information technology for the organization."Desiree will help drive a strong product-based culture at Ansira and fortify our platform for ecosystem marketing." Post this Ansira Appoints Desiree Toto As Chief Product And Technology Officer"Desiree's impressive track record speaks volumes about her leadership and expertise," said Tibbitt. "Her ability to foster a culture of innovation, lead successful transformations, and deliver operational efficiencies is unparalleled. I know her contributions will help drive a strong product-based culture at Ansira and fortify our platform for ecosystem marketing."Toto most recently served as Senior Vice President of Product & Operations at CJ, where she led a global team of product and support operation managers focused on delivering and implementing innovative products and solutions

Yahoo Finance
Apr 2nd, 2024
Ansira Appoints Desiree Toto As Chief Product And Technology Officer

Ansira appoints Desiree Toto as Chief Product and Technology Officer.

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