M

minden.ai

AI-driven platform for personalized brand-consumer engagement

Senior Software Engineer - Backend

Full-TimeUpdated on 10/15/2026
No salary listed
Senior
Bachelor's
Singapore
In Person
Software EngineeringBackend Engineering

About the job

Requirements
  • A bachelor's degree in Computer Science, Engineering, or a related field, or equivalent training, fellowship, or work experience.
  • At least 5 years of hands-on technical experience with product backend development.
  • Experience developing and delivering software systems for millions of users.
  • Experience debugging and diagnosing distributed systems.
  • Experience optimizing the performance of software systems.
Responsibilities
  • Design, develop, test, deploy, and maintain scalable, secure, and highly available backend services and distributed systems.
  • Own the full software development lifecycle for new and existing products and features, from ideation through deployment and maintenance.
  • Collaborate with Product Managers, Designers, and other engineering teams to understand business requirements, provide technical recommendations, and deliver solutions.
  • Participate in system architecture and technical design discussions, balancing scalability, performance, maintainability, and operational excellence.
  • Build and maintain APIs, microservices, event-driven systems, and data processing pipelines supporting large-scale consumer products.
  • Partner with QA and DevOps/SRE teams to embed quality, observability, security, and operational excellence into the software delivery lifecycle.
  • Troubleshoot and resolve production issues, perform root cause analysis, and implement preventive measures to improve system reliability.
  • Optimize system performance, scalability, reliability, and cost efficiency across application, database, and infrastructure layers.
  • Write and maintain technical documentation, including system designs, architecture decisions, operational procedures, and testing strategies.
  • Drive engineering best practices, including code quality, testing automation, CI/CD, observability, security, and software craftsmanship.
  • Mentor junior engineers through code reviews, technical discussions, and knowledge sharing.
  • Stay abreast of emerging technologies, industry trends, and engineering best practices, and advocate for their adoption where appropriate.
  • Learn and adopt frontend technologies to broaden technical expertise and contribute to team flexibility and cross-functional collaboration.
Desired Qualifications
  • Experience working in a fast-paced environment with evolving priorities and requirements.
  • Experience in loyalty, fintech, payments, e-commerce, or consumer technology domains.
  • Experience with Kubernetes, containers, and cloud-native technologies.
  • Familiarity with data engineering platforms, streaming systems, or event processing frameworks.

About the company

Minden.ai uses AI and machine learning to help Southeast Asian brands personalize customer interactions and rewards across channels. Its platform analyzes consumer data and media engagement to tailor messages and offers, driving engagement, loyalty, and business growth. It leverages a regional ecosystem with Temasek and partners like DBS, Great Eastern, Singtel, and GoJek to deliver scalable, data-informed experiences, including the yuu Rewards Club in Singapore. Goal: redefine how brands engage with customers in Southeast Asia by building long-term relationships and meaningful rewards for both brands and consumers.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Singapore, Singapore

Founded

2020

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Simplify's Take

What believers are saying

  • yuu passed 1.7 million members by October 2024, showing strong adoption.
  • June 2026 HeyMax added miles conversion, increasing redemption utility and retention.
  • Minden.ai's AI-backed personalization improves merchant targeting and cross-sell economics.

What critics are saying

  • Singapore concentration leaves growth capped unless every partner expansion succeeds.
  • Dependence on Temasek, DFI, and DBS creates partner-exit vulnerability.
  • If member engagement stalls, yuu becomes a costly points ledger, not a moat.

What makes minden.ai unique

  • Temasek founded minden.ai in 2020; yuu Rewards Club anchors its platform.
  • yuu links DFI, DBS, Singtel, and BreadTalk inside one coalition loyalty network.
  • June 2026 HeyMax integration proves yuu's points reach beyond local retail.

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