Head of Brand & Marketing

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Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Head of Brand & Marketing leads iWYZE’s integrated brand and marketing strategy to deliver profitable growth, customer acquisition, retention and market differentiation.
The role builds brand salience, generates demand and strengthens customer engagement, with accountability for marketing effectiveness and measurable commercial outcomes across the customer lifecycle.
It integrates brand, content, social media, CRM, customer communications, performance marketing, SEO and GEO into a cohesive, data-driven capability supporting multi-channel growth.
Marketing investment must contribute to customer, premium and revenue growth while reinforcing a trusted, differentiated brand.
The role partners with Sales, Partnerships, Data, Technology, Product, Actuarial and Operations to translate customer insights and commercial priorities into compelling propositions, experiences and campaigns.

• Brand Strategy, Positioning and Market Presence
• Function as custodian of iWYZE’s brand identity, positioning and reputation.
• Execute brand strategies aligned with business and growth objectives.
• Strengthen brand awareness, consideration, trust and relevance in target segments.
• Maintain consistent brand execution across customer touchpoints and channels.
• Monitor brand health, customer perception and market positioning.
• Partner with the Chief Growth Officer to strengthen market visibility and differentiation.
• Ensure campaigns, communications and experiences reflect the brand promise and value proposition.
• Demand Generation and Customer Acquisition
• Develop marketing strategies for customer acquisition and profitable growth.
• Plan and execute integrated campaigns across digital, direct and traditional channels.
• Improve lead-generation quality and efficiency.
• Support Sales and Partnerships with effective demand-generation programmes.
• Optimise acquisition costs in line with growth targets.
• Partner with the Head of Sales to improve lead quality and conversion.
• Align marketing investment with target segments and growth priorities.
• Performance Marketing and Digital Growth
• Lead paid media, search, social, display and digital acquisition strategy.
• Ensure digital marketing delivers leads, customer acquisition and profitable growth.
• Own Search Engine Optimisation (SEO) to improve organic visibility, traffic quality, acquisition and conversion.
• Lead Generative Engine Optimisation (GEO) to strengthen visibility and relevance in AI-powered search, conversational platforms and recommendations.
• Partner with content, CRM and Technology specialists to optimise content, digital assets and customer information for traditional and AI-driven discovery.
• Adapt strategies to search trends, algorithm changes, AI developments and customer discovery behaviour.
• Remove friction across digital journeys to improve conversion.
• Set clear digital marketing targets, KPIs and optimisation frameworks.
• Use data to optimise spend, media allocation and campaign performance.
• Test and refine campaigns to improve acquisition, conversion and efficiency.
• Partner with Technology, Data and Customer Experience to enhance digital capabilities, personalisation and journeys.
• Evaluate emerging channels, technologies and platforms for competitive advantage.
• CRM, Customer Communications and Retention
• Lead lifecycle marketing across acquisition, onboarding, engagement, retention and reactivation.
• Deliver consistent, relevant customer communications throughout the lifecycle.
• Improve retention through targeted engagement, renewal and loyalty programmes.
• Use CRM to deepen relationships and increase customer value.
• Apply behavioural insights to segmentation and personalised communications.
• Support cross-sell, upsell and customer value initiatives.
• Partner with Operations and Sales on engagement and service communications.
• Content, Social Media and Customer Engagement
• Lead content strategy to strengthen engagement and brand differentiation.
• Oversee social strategy, content planning, production and community engagement.
• Align content with business objectives, customer needs and distribution strategies.
• Develop thought-leadership and educational content to support awareness, engagement and conversion.
• Monitor customer sentiment, social trends and market conversations.
• Measure content performance and optimise effectiveness.
• Ensure content supports both SEO and GEO objectives.
• Creative and Brand Experience
• Oversee creative development across channels and customer touchpoints.
• Maintain consistent visual identity and brand standards.
• Ensure high-quality creative execution across campaigns, digital experiences and communications.
• Translate strategic priorities into effective creative solutions.
• Manage external agencies, suppliers and creative partners.
• Establish efficient production processes that support responsiveness and growth.
• Marketing Analytics, Measurement and Insights
• Embed data-driven marketing decisions.
• Develop marketing dashboards, reporting and scorecards.
• Monitor campaign effectiveness, acquisition costs, conversion and marketing ROI.
• Apply customer, competitor and market insights to improve performance.
• Lead attribution, measurement and portfolio optimisation.
• Improve targeting, segmentation and campaign effectiveness.
• Report on marketing performance, insights and commercial impact to the Chief Growth Officer.
• Innovation, Experimentation and AI Enablement
• Advance growth through marketing innovation and experimentation.
• Evaluate and test new marketing channels, technologies and capabilities.
• Use AI-enabled tools to improve effectiveness, efficiency and engagement.
• Embed structured testing across campaigns, channels and customer journeys.
• Measure commercial impact and scale successful initiatives.
• Promote adoption of emerging marketing and AI-enabled engagement capabilities.
• Identify opportunities to automate and streamline marketing activities.
• Leadership and Organisational Capability
• Build and lead a high-performing marketing function.
• Develop specialist marketing capabilities.
• Foster accountability, innovation, creativity and customer focus.
• Set clear objectives, development plans and performance expectations.
• Strengthen collaboration with Sales, Partnerships, Operations, Technology, Data, Finance and Product.
• Build succession readiness and future-fit marketing capability.
• Promote continuous learning, improvement and commercial ownership.
• Embed modern marketing practices, technologies and AI-enabled ways of working.
• Leadership Competencies
• Strategic thinking, commercial discipline and results accountability.
• Brand leadership, creativity and customer focus.
• Data-driven decision-making, analytical capability and evidence-based optimisation.
• Digital, performance, acquisition and lifecycle marketing expertise.
• Understanding of SEO, GEO and AI-driven discovery.
• Leadership of lean, high-performing teams using technology, automation and AI.
• Ability to evaluate, adopt and scale technologies that improve efficiency and customer outcomes.
• Curiosity, willingness to challenge established models and disciplined testing, learning and scaling.
• Stakeholder management, collaboration, influencing and communication skills.
• Change leadership and organisational development.
• Qualification/s
• Relevant Bachelor's Degree in Marketing, Commerce, Business, Communications or a related discipline.
• Postgraduate qualification advantageous.
• Professional certifications in Digital Marketing, Brand Management, CRM, Marketing Analytics, Customer Experience or related disciplines advantageous.
• Executive development in leadership, digital transformation, customer experience, innovation or commercial management beneficial.
• Experience
• 8+ years' experience in marketing, brand, digital, customer growth or related commercial roles.
• Significant leadership experience managing multidisciplinary marketing teams.
• Proven delivery of integrated marketing strategies.
• Demonstrated success in customer acquisition, brand growth and demand generation.
• Strong digital, CRM, lifecycle marketing and customer engagement experience.
• Experience managing substantial marketing budgets and investment portfolios.
• Proven use of data, analytics, automation and technology to improve marketing performance.
• Experience managing agencies, suppliers and integrated campaigns.
• Strong stakeholder management and cross-functional leadership experience.
• Experience scaling delivery through lean teams, technology and automation.
• Demonstrated delivery and optimisation of SEO, digital acquisition and performance marketing programmes.
• Experience using marketing technology, analytics, CRM and AI-enabled tools to improve effectiveness and productivity.
• Exposure to emerging AI-enabled marketing, digital discovery and GEO practices advantageous.
• Experience within financial services, insurance or other regulated industries advantageous.

Skills

Adaptive Thinking, Brand Development, Campaign Management, Commercial Acumen, Cultural Awareness, Data Compilation, Evaluating Information, Executing Plans, Managerial Accounting, Market Analysis, Marketing Strategies, Oral Communications, Professional Presentation, Servant Leadership, Target Market Segmentation

Competencies

Action OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives Vision and PurposeEnsures AccountabilityManages Complexity

Education

NQF Level 8 - Honours or Postgraduate Diploma or equivalent: Marketing (Required), NQF Level 9 – Masters: Marketing And Business Management

Closing Date

17 November 2026 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

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