Senior Manager - Brand Licensing

Job Title

Sr. Manager, Brand Licensing

Job Description

Job Responsibilities:
• Oversees and manages the day-to-day operations of assigned licensing accounts within a specified territory or product category, while working under limited supervision.
• Organizes brand committee meetings with key stakeholders, including internal teams and licensees, monitors and enforces adherence to the Trademark License Agreement  (TMLA) by licensees and takes responsibility for the complete lifecycle of royalty management, from accurate reporting to collection and forecasting.
• Collaborates regularly with the leadership to ensure that all trademark licensing activities in China are aligned with Philips' overall business and marketing strategies.
• Ensures brand compliance, training and guidance of licensees across traditional and digital marketing platforms in close cooperation with internal brand stakeholders to provide clear and consistent guidance and leads the coordination of joint events, such as industry trade shows and exhibitions where Philips and its licensees can showcase products and innovations.
• Manages and monitors the execution of the TMLA by overseeing key performance indicators (KPIs), training programs, and market expansion efforts.
• Tracks and analyzes KPI performance to ensure all licensed products meet Philips' quality standards and consumer expectations, collaborates with relevant stakeholders to review product and marketing performance metrics, identifying any deviations from set standards and implements corrective actions on a timely basis.
• Supports the development of strategic roadmaps for licensed products, oversees the brand release process and designs and conducts consumer verification tests to gather insights on product performance and user experience, documenting and reporting key findings and actionable recommendations to internal account team and licensees and regularly reviewing testing methodologies to ensure they evolve in line with industry best practices and consumer expectations.
• Leads the identification and reporting of all reviews and feedback received on products from diverse sources in order to inform the next generation of Philips products.
• Leads the identification and improvement of key product & marketing processes performance to improve efficiencies in the region.
• Facilitates collaborations between brand licensees in the region to improve continuous visibility and efficiencies in the region.

Preferred Education:
Master's Degree in Marketing, Business Administration or equivalent.

Preferred Experience:
Minimum 5 years of experience with Master's in areas such as Brand Licensing, Product Licensing, Marketing & Sales, Contracts Management or equivalent.


Preferred Skills:
• Continuous Improvement
• Risk Assessments

• Marketing & Events Management

• Project Management
• Stakeholder Management

• Feedback Management

• Contract Management

• Brand Compliance
• Consumer Experience Verification
• Account Management
• Training Delivery
• Business Acumen