inDrive

Global ride-hailing platform with fare negotiation

Senior Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeGuatemalaNo salary listedHybrid

About the Job

Requirements

At least 7 years of digital consumer marketing experience in a global company and at least 3 years in a similar role.
Experience leading multicultural teams, preferably in a matrix structure, using leadership skills to influence others.
Experience working with a mobile product, preferably in ride-hailing or a similar technology industry.
A proven track record of delivering multiple marketing projects in a fast-paced environment.
Hands-on project management experience, including agency management and direct involvement in tasks when needed.
Ability to develop market insights and marketing strategy and analyze campaign effectiveness.
Strong data and analytical skills.
Fluency in English and Spanish.

Responsibilities

Own passenger acquisition and retention key performance indicators.
Lead a matrix-structured marketing team and interact with Business Development, Marketplace Efficiency, Driver Operations, and Product departments.
Drive the country's annual marketing plan, analyzing digital performance, media, and car-branding strategies to optimize the marketing mix.
Manage country marketing budget processes.
Generate hypotheses and execute tests to drive growth-hacking initiatives.
Lead brand positioning in line with local insights and global brand guidelines.
Oversee the creation of effective, culturally relevant creative assets for all marketing channels.
Identify and nurture partnerships aligned with marketing objectives.
Conduct market and audience research.

We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.

Disclaimer: CVs in Spanish will NOT be considered.

Hold responsibility for Passengers Acquisition and Retention KPIs
Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
Hold country marketing budget processes
Generate hypotheses and execute tests to drive growth hacking initiatives
Lead Brand positioning in line with local insights and global brand guidelines
Oversee the creation of effective and culturally relevant creatives for all marketing channels
Identify and nurture partnerships that align with marketing objectives
Perform market and audience research

7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
Experience working with a mobile product, preferably ride-hailing or similar tech industry
Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
Hands-on project management experience, including agency management and direct involvement in tasks when needed
Ability to develop market insights and marketing strategy and analyze campaign effectiveness
Strong data and analytical skills
English and Spanish on a fluent level

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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