Full-Time
Posted on 10/2/2024
TV ad measurement and attribution services
€35k - €40kAnnually
Entry
Bellevue, WA, USA
Hybrid role requiring presence in Bellevue office and work from home.
iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform utilizes a large database of TV ads and data from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering actionable insights that allow brands to optimize their advertising strategies based on measurable outcomes. The company's goal is to empower businesses to maximize their advertising investments through advanced analytics and industry engagement.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$372.3M
Headquarters
Bellevue, Washington
Founded
2012
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Stock Options
Hybrid Work Options
Flexible Work Hours
AUBURN HILLS, Mich., Feb. 25, 2025 /PRNewswire/ --
Expanded partnership allows for detailed performance data around CTV planningNEW YORK, Dec. 17, 2024 /PRNewswire/ -- TripleLift , the ad tech platform elevating digital advertising across every screen, and iSpot.tv , the TV and video measurement company, today announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift's programmatic clients for the first time.By using iSpot's Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV investments and ensure they are meeting industry benchmarks and surpassing their competitors. This collaboration makes TripleLift the first exchange to provide such detailed streaming performance data, empowering programmatic clients to make more informed, strategic decisions around their CTV planning, therefore allowing their investment to go further."TripleLift has been at the forefront of CTV for a number of years and we are always looking for ways to make our offering unique and accurate for our clients," said Andrew King, GM of CTV, TripleLift. "This partnership with iSpot allows us to give our clients the added value they have been looking for, helping them better invest their dollars in CTV with the unmatched knowledge of where that money is going."As part of this partnership, TripleLift will incorporate data from iSpot's syndicated Streaming Competitive Dashboard into its platform, a new tool designed to provide insights into the performance and media weight of CTV streaming advertisements. Historically, this data has been difficult to measure because of fragmentation in the streaming space and a multitude of platforms offering inconsistent measurement standards and methods. Specifically, iSpot's syndicated streaming solution takes into account OTT investment activity across the buy and sell sides of the market.TripleLift's clients will now be able to gather a Streaming Media Weight (how much a brand deviates from their industry's average), as well as a Streaming Share of Voice (a brand's exposure against an industry)
Triplelift partners with iSpot to deliver streaming insights for programmatic clients.
Today, iSpot, the TV and Video measurement company, announced it had tapped veteran technologist Nipun Dureja as its Chief Technology Officer.
Duckworth comes to Sovrn from iSpot.tv, where he served as SVP, Head of Engineering.