Full-Time
iSpot.tv
201-500 employees
TV ad measurement and attribution services
Compensation Overview
€35k - €40k/yr
Entry
Bellevue, WA, USA
Hybrid role requiring presence in Bellevue office and work from home.
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- Strong writing skills
- Meticulous attention to detail
- Dedication to improving/refining performance
- Pop culture knowledge is essential
- Ability to work quickly and efficiently with minimal supervision
- Excellent decision-making skills
- Communication skills -- a definite must
- Reliable transportation
- Ability to work weekdays, weekends and evenings
- Knowledge in AP Style is a plus
- working with our video and metadata entry software while providing quality assurance
- tagging and processing commercials
- entering critical metadata into our database
- ensuring live content is added as efficiently as possible
- tag and categorize EVERYTHING about each commercial, which includes brands, products, promotions, songs, events, venues, celebrities, characters and more!
iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. They utilize a large database of TV ads and data from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. Their clients include various disruptive brands across multiple industries, all seeking to enhance their advertising effectiveness through detailed analytics. iSpot operates on a subscription-based model, offering a platform that integrates with clients' marketing tools to measure and optimize TV ad campaigns based on actual business outcomes. Additionally, iSpot engages with the industry by hosting events and maintaining a blog that shares insights on TV advertising trends, reinforcing their position as a thought leader in media analytics.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$382.8M
Headquarters
Bellevue, Washington
Founded
2012
Simplify's Take
What believers are saying
- Growing demand for cross-platform measurement boosts iSpot's market relevance and client base.
- Partnerships with Paramount and Circana enhance iSpot's real-time sales attribution capabilities.
- Rising Smart TV adoption increases iSpot's ability to gather detailed viewer data.
What critics are saying
- Emerging competition from companies like TripleLift could challenge iSpot's market position.
- New CTO appointment may lead to strategic shifts disrupting current operations.
- Departure of key personnel might impact iSpot's engineering capabilities and innovation pace.
What makes iSpot.tv unique
- iSpot.tv offers real-time analytics for TV ads, unlike traditional delayed reporting methods.
- The platform integrates seamlessly with existing marketing tools for enhanced ad campaign management.
- iSpot.tv provides digital-like precision in measuring TV ad performance across linear and streaming.
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Benefits
Stock Options
Hybrid Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%By integrating Circana's daily conversion data into iSpot's measurement and attribution platform, advertisers can continuously track campaign performance across Paramount's broadcast, cable, and digital networks - enabling data-driven adjustments that maximize ROI.
On Thursday, iSpot announced the launch of a new solution, called Outcomes at Scale, which aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to onboard first-party data from advertisers.
AUBURN HILLS, Mich., Feb. 25, 2025 /PRNewswire/ --
Expanded partnership allows for detailed performance data around CTV planningNEW YORK, Dec. 17, 2024 /PRNewswire/ -- TripleLift , the ad tech platform elevating digital advertising across every screen, and iSpot.tv , the TV and video measurement company, today announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift's programmatic clients for the first time.By using iSpot's Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV investments and ensure they are meeting industry benchmarks and surpassing their competitors. This collaboration makes TripleLift the first exchange to provide such detailed streaming performance data, empowering programmatic clients to make more informed, strategic decisions around their CTV planning, therefore allowing their investment to go further."TripleLift has been at the forefront of CTV for a number of years and we are always looking for ways to make our offering unique and accurate for our clients," said Andrew King, GM of CTV, TripleLift. "This partnership with iSpot allows us to give our clients the added value they have been looking for, helping them better invest their dollars in CTV with the unmatched knowledge of where that money is going."As part of this partnership, TripleLift will incorporate data from iSpot's syndicated Streaming Competitive Dashboard into its platform, a new tool designed to provide insights into the performance and media weight of CTV streaming advertisements. Historically, this data has been difficult to measure because of fragmentation in the streaming space and a multitude of platforms offering inconsistent measurement standards and methods. Specifically, iSpot's syndicated streaming solution takes into account OTT investment activity across the buy and sell sides of the market.TripleLift's clients will now be able to gather a Streaming Media Weight (how much a brand deviates from their industry's average), as well as a Streaming Share of Voice (a brand's exposure against an industry)