Events & Partnerships Manager
Careers with WM Partners' Portfolio Companies
Events & Partnerships Manager
Careers with WM Partners' Portfolio Companies
Private equity investing in wellness brands
Careers with WM Partners' Portfolio Companies · United States (Remote) · Full-time · Posted 2026-10-28
Workplace: remote
Department: Wellmore Holdings
About Jade Leaf Matcha
At Jade Leaf Matcha, we’re redefining how people fuel their day. Our premium, organic matcha is sourced directly from trusted family-owned farms in Japan and crafted for clean energy, great taste, and real impact. Since 2014, we’ve brought authentic matcha to every cup at a fair price.
From café-worthy lattes to daily wellness rituals, our products power modern lifestyles—and our brand momentum is growing fast. We’re a team of builders, creatives, and problem-solvers who move quickly, think boldly, and care deeply about quality and community. If you’re excited about building brands people love and want to make your mark in a high-growth environment, you’ll feel right at home here. Join us, and help shape a brand people love while making a meaningful impact—from farm to tea master to every sip.
Workplace
Remote – Hybrid
About the Role
As the Events & Partnerships Manager, you will help bring Jade Leaf Matcha to life through culturally relevant brand partnerships, high-impact consumer activations, and shopper marketing programs. Reporting to the Marketing Manager, this role manages three primary areas: executing strategic brand collaborations, with a particular focus on retail product collaborations; coordinating Jade Leaf's tentpole events and activation calendar; and supporting shopper marketing programs that strengthen Jade Leaf's visibility at shelf. Working within established brand and budget parameters, the role will help drive awareness and consideration of matcha by building positive category and brand affinity, introducing Jade Leaf to new audiences and occasions, positioning Jade Leaf as the authority on quality matcha, and leveraging cross-category collaborations to support incremental retail visibility and secondary placements.
What You’ll Do
Identify, evaluate, and execute high-impact collaborations with complementary brands across food & beverage, wellness, fitness, beauty, fashion, hospitality, entertainment, and lifestyle.
Manage retail product collaborations from initial partner identification and concept development through commercialization and launch, coordinating closely with sales, product development, operations, creative, and external partners.
Manage Jade Leaf's annual consumer activation calendar, including planning and execution of tentpole moments such as National Matcha Day.
Plan and execute high-visibility consumer experiences including pop-ups, sampling programs, festivals, cultural events, retail activations, cafe experiences, and other experiential brand moments.
Develop mutually beneficial marketing partnerships that introduce Jade Leaf and the matcha category to new audiences, channels, communities, and consumption occasions.
Manage partner relationships and coordinate integrated activation plans, ensuring each collaboration is supported across social, PR, influencers, retail, eCommerce, content, and experiential touchpoints where appropriate.
Manage program budgets, timelines, agencies, vendors, contracts, and cross-functional workstreams within approved parameters to ensure activations and partnerships are delivered on strategy, on budget, and on time.
Track, analyze, and report on partnership, activation, and shopper marketing performance across reach, engagement, earned media, trial, retail execution, incremental sales, and brand-building KPIs; capture learnings to continuously improve future programs.
Support shopper marketing strategy and execution in partnership with Sales, including in-store activations, retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programming.
What We’re Looking For
Bachelor's degree in Marketing, Business, Communications, , or equivalent relevant experience.
5+ years of experience in brand marketing, partnerships, experiential marketing, shopper marketing, or a related CPG / consumer brand role.
Proven experience developing and executing brand partnerships, collaborations, events, or experiential programs that drive measurable consumer and business impact.
Strong understanding of retail marketing and shopper activation, with experience supporting displays, point-of-sale, secondary merchandising, and retailer-specific programs preferred.
Demonstrated ability to identify and evaluate strategic partners, develop compelling partnership concepts, negotiate terms in partnership with leadership and Legal, and manage programs from idea through execution.
Excellent project management skills with the ability to manage multiple complex, cross-functional initiatives, external partners, agencies, budgets, and timelines simultaneously.
Strong strategic and creative judgment, with a passion for culture, consumer trends, food & beverage, wellness, and identifying authentic ways for brands to show up in consumers' lives.
Exceptional communication and relationship-building skills, with the ability to influence internal stakeholders and build trusted relationships with external partners.
Comfort working in a fast-paced, entrepreneurial environment and willingness to travel and work occasional evenings or weekends as needed for activations, partner meetings, and key events.
A genuine love of matcha is a big plus — bonus points if you already have a go-to Jade Leaf order.
PERKS & BENEFITS
Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include:
Comprehensive Health Benefits
401K with a generous match
Generous Paid Time Off and Holidays
Telemedicine & Employee Assistance Program (EAP) resources
Paid Parental Leave (primary & non-primary)
Short-term and Long-term disability
Education, Fitness & BeWell Flex Funds
Rewards & Recognition
Employee Referral Program
Free Product across all brands!
The annual base salary range for this position is $95,000 - $110,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Jade Leaf is committed to offering reasonable accommodation to job applicants with disabilities. Jade Leaf does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
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Private equity investing in wellness brands
WM Partners is a private equity firm that makes buyout investments in lower-middle-market wellness and better-for-you brands. Its funds focus on long-term value creation by leveraging sector expertise, hands-on management, and an integrated investor-operator team to support companies from acquisition through exit. The firm partners closely with founders and management to drive tailored, profitable growth and aims to create value for people, planet, and profit. It is certified as a diverse-owned firm by the National Association of Investment Companies.
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