Red Bull

Manufactures and markets energy drinks

On Premise Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeSantiago, Santiago Metropolitan Region, ChileNo salary listedIn-person

About the Job

Requirements

At least two years of experience in Trade Marketing roles, ideally in consumer goods companies.
Intermediate to advanced English proficiency.
A valid driver's license.
Proficiency using Microsoft tools.

Responsibilities

Represent Red Bull's culture in the On Premise channel, maintaining the Art of Musketeering spirit and essence in all activities.
Act as an active brand ambassador for Red Bull and its products to the team and On Premise customer network.
Ensure compliance with brand image standards and protect Red Bull's premium values.
Develop initiatives and adapt national campaigns for the On Premise channel in the Key Account and Distribution segments.
Implement scalable, high-impact initiatives to attract consumers, encourage consumption habits, and strengthen the Red Bull brand.
Conceive, create, and activate consumer-focused Red Bull initiatives for each consumption occasion.
Work closely with the Marketing and Sales teams.
Develop initiatives and concepts, including events, experiences, and incentives, to strengthen Red Bull's positioning among key industry stakeholders in the Key Account and Distribution segments.
Develop concepts that drive commercial performance and create stronger connections with industry stakeholders, increase Red Bull's presence in their minds, and boost sales at points of sale and events.
Build and maintain an effective network of contacts with external agencies, national decision-makers, event organizers, and relevant market stakeholders.

Descripción del empleo

VIVIR LA CULTURA RED BULL EN ON PREMISE

Asumir y representar la cultura de Red Bull en el canal On Premise, manteniendo el espíritu y la esencia del Art of Musketeering como base de todas las acciones.
Ser un embajador activo de la marca y los productos Red Bull frente al equipo y a la red de clientes del canal On Premise.
Velar por el cumplimiento de los estándares de imagen de marca, resguardando los valores premium de Red Bull.

CONSUMER MARKETING

Desarrollo de iniciativas y adaptación de campañas nacionales al canal On Premise en los segmentos Key Account & Distribución.
Implementar iniciativas escalables y de alto impacto, orientadas a conquistar consumidores, fomentar hábitos de consumo y fortalecer la marca Red Bull.
Idear, crear y activar iniciativas de Red Bull dirigidos a los consumidores en cada ocasión de consumo.
Trabajar en estrecha colaboración con los equipos de Marketing y Ventas.

INDUSTRY MARKETING

Desarrollar iniciativas y conceptos (desde eventos y experiencias hasta incentivos, entre otros) que fortalezcan el posicionamiento de Red Bull entre los principales actores de la industria de los segmentos Key Account & Distribución.
Desarrollar conceptos orientados a impulsar el desempeño comercial y generar mayor conexión con los actores de la industria, aumentando la presencia de Red Bull en sus mentes y potenciando las ventas en los distintos puntos de venta y eventos.
Construir y mantener una red sólida y efectiva de contactos con agencias externas, tomadores de decisiones a nivel nacional, organizadores de eventos y actores relevantes dentro del mercado.

Requisitos

-Al menos dos años de experiencia en roles de Trade Marketing, idealmente en empresas de Consumo Masivo.

-Inglés intermedio/avanzado

-Licencia de conducir

-Uso de herramientas de Microsoft.

Información adicional

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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